What do you need to know about "opening a maternal and infant shop"? Give you ten pieces of advice on the maternal and child industry! Use these ten sentences and learn slowly by yourself! Although the development of the maternal and child industry is obvious to all, there are few brands that can become stronger and bigger in the industry.

1, small place opens big store

This is the conclusion of opening a store in the county town from the seminar on baby products industry, which contains several meanings: First, the entry threshold of baby products industry is relatively low. If the business area is not very large, it is easy for everyone to rush in, then compete by price, and finally everyone has no money to earn; Second, those who eventually become industry leaders are professional and large-scale (such as excellent plus 100). Third, China people like to follow the trend, occupying the commanding heights from the beginning, and it is difficult for others to compete with you. So the opponent can only be a follower at most! This is the most important sentence for people who want to open a shop in a small county!

2. A successful shopping guide is a qualified baby nurse.

This sentence makes us understand the particularity of the baby products industry, which pays special attention to the added value of products, and needs the shopping guide to instill practical parenting knowledge into customers while selling products, because for young mothers, nothing makes them more willing to listen than parenting knowledge. Therefore, opening a maternal and infant store must have professional knowledge of pregnant and infant.

Customers will believe you only if they serve you.

Baby products are an industry that relies on guiding consumption. It is very important to take the initiative in the transaction process. It is not enough for a shopping guide to know baby products. Proficiency is necessary, because customers are very picky now, and only when she takes you will she believe you. You can achieve the purpose of guiding her consumption! Therefore, it is particularly important to carry out professional and comprehensive training for shopping guides before starting the mother-baby plan.

4, the large quantity is to make money.

This sentence also applies to other industries. Be sure to make baby products (food, underwear, coats, diapers, toiletries, daily necessities) with strong repeated consumption.

5, the money spent on catching a cold twice, health food for half a year.

Many consumers will buy milk powder and rice noodles for their children, but they are unwilling to buy health care products for their children. It feels a little expensive, but now the hospital charges are insanely high, and a small cold costs hundreds or even thousands of dollars. Let the shopping guide learn this sentence, and let her learn to instill such a theory into customers: it is very likely that children will catch a cold. If you start taking health care supplements, colds can be alleviated or avoided. In fact, all the money was spent in the end, but one was spent on the hospital and the other on the children's food.

6. From infants to young children

In the past, the name of the store was so-and-so infant supplies store, but now it is called so-and-so maternal and infant life house (such as Youjiabai maternal and infant life house). A word difference, the market is different. When the competition was not fierce a few years ago, it was enough to make products for infants aged 0-3. Nowadays, the competition is fierce. Only by extending products to children can we get more living space, instead of just working hard on products.

7, the area is not large, do not make maternity clothes.

Many novices believe that doing a good job in pregnant women's business is an important link in the early stage, so even if the area is limited, they should wear some maternity clothes. Just like when we go to a restaurant brand store, we really eat those 3-4 dishes, but if there are only 3-4 dishes, we won't go because there are too few choices. Similarly, there are fewer maternity clothes and fewer choices for customers. Too much talk will distract you, so don't wear maternity clothes in small shops!

8. It is more difficult to buy goods than to sell them.

Baby products include: food, lathes, toys, books, toiletries, maternity products, postpartum products, coats, daily necessities, bedding, gifts, commemorative products, shoes and hats. The industry has a large span and many kinds, but the market is scattered, and food and some well-known brands have geographical restrictions. At present, there is no market in China that allows consumers to buy all the goods in one stop. "Everything they want to buy is difficult to buy", which is the biggest headache for baby shops.

9. Do you make money or not?

Many mothers compare commodity prices when they are pregnant. No industry has such a long time (65,438+00 months) to choose from. For products like Johnson & Johnson and Bekin, they can remember all the price differences. As soon as the new store opened, they stopped thinking about what to buy. First, they try to find out which product of yours is more expensive than other products, and then tell you which product is more expensive than where and how much. This requires maternal and child stores to have products and brands with limited channels to deal with.

10, give it a try and it's over.

A few years ago, opening a baby shop with a try attitude might be successful, but now your attitude is doomed to failure. Because the market is not what it used to be, it has now entered the era of all-round competition. Because a boss who has tried his best can't find a big store, can't buy a full range of goods, can't operate patiently, can't learn product knowledge and parenting knowledge seriously, and now he has a baby shop, all of which are necessary. If you just try, you will definitely fail!

To sum up, you must decide whether to open your own maternal and child store or join. If you are a novice and want to engage in the maternal and child industry, I suggest you join a maternal and child brand. Although there are many brands to join, there is always a suitable brand. If you don't know much about the maternal and child industry, I suggest you refer to the more representative brands in the maternal and child stores. Beginners lack experience in opening maternal and infant stores, and joining can also save a lot of trouble.