I want to open an English training class, mainly in primary schools. Now I want to promote my training class. That prawn has a plan book for this. Thank you qq309800995.

First, background analysis:

Xx remedial class is a rigorous and disciplined teaching organization, aiming at serving students. Have good teacher resources and advanced teaching concepts, and adhere to the belief of reassuring, comforting and happy parents. I hope that through our efforts, we can get the love of students and parents. 20 1 1 hold winter vacation remedial classes during the winter vacation. In order to better realize the expected enrollment plan, or even exceed the planned enrollment, this paper analyzes the situation of remedial classes in various places:

1, market environment analysis:

In recent years, people's living standards have been greatly improved, the economic ability of residents in XX city has been enhanced, and the importance of education has been increasing day by day. People begin to pay attention to children's education and training, and are willing to spend money to send their children to summer remedial classes for various trainings. In addition, due to the needs of their own work and personal entertainment, the time spent on children is obviously reduced, so in the one-month winter vacation, the arrangement of children is a special headache for other parents. At this time, the winter vacation remedial class is a choice that has the best of both worlds. The market capacity of winter vacation remedial classes is very large.

Tuition: Considering the acceptable range of parents, high tuition leads to less enrollment and low tuition leads to less income.

2. Consumer analysis:

XX Education Center is located in low-end customers, and the main target consumers are village-level primary and secondary school students, who are younger and not in urban areas. Most of their parents are between 30 and 40 years old, with advanced consumption concepts and are willing to invest in their children's education.

3. Analysis of competitors:

XX's competitors mainly include a series of counseling institutions of Jiangxi Normal University, remedial classes independently run by local college students and remedial classes independently run by local primary and secondary school teachers.

(1) remedial classes with the same purpose run by college students:

The summer vacation is long, and students returning from all over the country will start local remedial classes during this period.

Advantages: Familiar with local conditions and have certain contacts.

Disadvantages: insufficient funds, lax organization, lack of discipline and organization.

(2) remedial classes independently run by local primary and secondary school teachers:

Many primary and secondary school teachers use their teacher status to recruit students from various schools, especially students from their own schools or classes.

Advantages: Students' parents have a high degree of trust and a wide network of contacts.

Disadvantages: high fees and low enthusiasm of students.

Second, the enrollment target:

Primary and secondary school students in cities, counties and towns are young, mainly primary school students.

Third, the enrollment method:

Put up posters, distribute leaflets, publicize from door to door, and stay at the station.

Fourth, the enrollment content:

1, pre-school preparation

1) Recruiters' Self-Ability Building

① Good psychological quality: be prepared to bear setbacks and failures, be brave in facing difficulties, be brave in facing all kinds of people, and not be afraid of losing face.

(2) learn negotiation skills:

③ Learning selling skills: selling is not mandatory for customers and parents, but to guide or induce students and parents from the perspective of customers and parents.

2) School preparation

(1), familiar with the characteristics of their remedial classes. ：

L characteristics of remedial classes

L facing the market

(2) Be familiar with their publicity customers (enrollment agents), students and parents.

(3) Be familiar with the enrollment market:

L. Number and distribution of primary and secondary schools

L residential areas, supermarkets, vegetable markets and entertainment places near the teaching area.

L the exact start time of each primary and secondary school

(4) Make a good plan, and make a good plan first, so as to improve the utilization efficiency of time and improve the enrollment effect.

L determine the holiday date and school start date of teachers and principals.

L determine the date of registration

L prepare various strategies to deal with registration matters.

2. During registration:

(1) Distribute leaflets and business cards continuously.

(2) At any time and any place, words and deeds should be consistent, which is the guarantee of confidence for customers, students and parents.

③ Cooperate with the language and actions of clients and students in body movements and speech speed.

(4) The process of enrollment is to sell yourself and introduce yourself, which is more important than enrollment.

⑤ Understand the world, study the psychology of customers and parents, and understand the importance of being familiar with customers.

⑥ Daily entry diary, the ideal record is that you can check the specific situation of each student's record at any time, keep records of customers and parents' visits, and keep abreast of the trends of customers and students at any time. Make records, sort out and analyze them irregularly, and you can inquire about any student's information at any time.

3. During the teaching period:

(1) Teaching staff participate in discussions, formulate courses, and carefully and responsibly compile teaching plans and handouts. The internal teacher gives a trial lecture and determines the best lecture plan before giving a lecture to the students. Must have a serious and responsible spirit.

(2) The expenses required during the publicity and enrollment period and the teaching period shall be reported to the accountant, who shall be responsible for the audit and settle the account at the end of the summary.

4. Emergency filing of enrollment teaching: personal safety and disputes.

1) personal safety

① Traffic safety: an accident occurred.

L prevention first, be prepared: be careful when crossing the road and taking the bus.

L after the incident, according to the urgency of the situation, immediately sent to the hospital, to ensure the safety of personnel as the primary task.

L report to the organization in time and make other preparations.

Comfort the injured teacher, adjust the mood of other teachers, inspire fighting spirit and be fearless of difficulties.

② Good health: frostbite, hypoglycemia, etc.

L give priority to prevention, pay attention to keep warm and exercise more, and don't cause adverse reactions from parents.

When something happens, take corresponding measures according to the urgency of the situation: rest and take it to the hospital.

Adjust the mood of other teachers and encourage all members to continue to work bravely.

2) Event dispute

① Disputes with competitors: venues, customers, etc.

I try to avoid unnecessary quarrels. On the premise of not touching our own interests, we should try our best to maintain the image of the institution and keep a good impression in front of students and parents.

L When the enrollment location, poster pasting or striving for the same customer happens, when it is clear that the worst case will not exceed your bottom line, you must fight for it with your competitors with confidence. Not afraid of power, grasp the atmosphere flexibly and mobilize students and parents to help themselves.

L must ensure that the personal safety of teachers is not threatened and violated.

L Report to the organization in time and apply for assistance if necessary] \

Five, time schedule (lunar calendar):

120-29 February

The fifth day of the first month to the twentieth day of the first month.

The 21st day of the first month

Do publicity, enrollment and cataloging.

Formal teaching

Summarize the process of remedial class circle and financial settlement.

Personnel arrangement of intransitive verbs:

Person in charge: xxx (responsible for overall arrangement)

Teacher: xxx xxx (also responsible for publicity) xxx (also responsible for finance)