In-station promotion is the main one, supplemented by off-station promotion.
Because Amazon's traffic accounts for the majority, the promotion in the station can be done very well, and Amazon can also do very well! At this time, it is icing on the cake to cooperate with the promotion outside the station!
The promotion entrances in the station are:
1) keyword ranking 2) advertisement 3) spike 4) related recommendation.
1, keyword ranking
Many people ask what is the natural ranking of keywords?
Amazon is a shopping platform for keyword search.
When a consumer has a shopping desire to spend in Amazon, he will log on to Amazon's homepage, enter the keywords he wants to buy through the search box, and then click Search to find the list of his favorite products and make a purchase. This is the most basic shopping behavior of Amazon consumers.
For sellers, what we need to do is to make use of this hidden rule of Amazon shopping and promote our listings to the first page of this keyword quickly and effectively through superb promotion means (the higher the ranking, the better).
In this way, our housing can get the maximum exposure, and then we only need to do a good job of housing and products, and then we can place an order quickly.
Step 2 advertise
Advertising is divided into automatic advertising and manual advertising.
Automatic advertising is used to place orders naturally, select keywords and do related traffic.
Artificial advertising is divided into artificial accurate advertising, artificial extensive advertising and artificial verb group advertising.
Artificial precision advertising is used to rank keywords, which is the natural ranking of keywords I talked about in the first module. Manual pan-advertising and manual verb group advertising are used to publish orders.
If you want to do a good job in advertising, here are some points to pay attention to:
1.aocs and conversion rate 2. Optimize advertisements regularly and deny them accurately. Don't deny the words of automatic advertisement easily. Vocabulary affects the performance of the group, and then affects the performance of the entire advertising campaign, and vice versa.
Therefore, an activity will not put too many groups, and a group will not put too many words.
3. Spike
First, let's take a look at the entrance of spike. This flow and quantity is very huge.
Seconds are divided into dotd (today's trading), LD (lightning trading) and BD (savings &; Sales).
DOTD is a 24-hour version of LD.
The spike ranking will always be in the top four of the home page, with the largest single volume. Of course, the qualification of applying for DOTD is relatively high, and it must be recommended by internal channels, and the usual single-quantity products must be good.
LD is a 6-hour paid spike, and orders can be issued quickly at a discounted price. Usually the cost of spike is 150 USD, but when it comes to promoting the spike of the sun, such as Black Friday, Net One, Christmas and so on. A spike may cost 750 dollars, and the cost of this spike will basically increase every year. However, if you can report the spike on the day of big holidays such as Black Five and Net One, then this single quantity is very good.
BD is a free spike for two weeks in a row. In the past, the investment manager could help with the submission, but now only through some internal payment channels.
4. Association recommendation
Relevance suggestion is to bind our list to other lists with good lists, such as
1. often buy together.
2. Sponsored products related to this project
3. Compared with similar projects
The entrance of off-site promotion is:
1)Facebook2)Deal3) Independent station
1, Facebook
FB has three functions: red man, real person evaluation and official website page. Among them, real person evaluation is the best way to cooperate with the promotion in the station. If the resources are in place, you can quickly cooperate with the promotion in the station to realize the keyword home page.
2. Deal
The main function of a transaction is sales. Whether it is unsalable inventory or pushing new products through crazy sales outside the station, it is a better means. If you can have a good relationship with the editors of the deal website with good traffic, and the product performs well, it may not be that a product has killed you many times.
3. Independent Radio
This is the last step for us to make all store brands. If you don't want to be confined to other people's platforms, you have to build your own independent station and accumulate it through fan operation.
This is the overall layout of the promotion, and there are many details from the specific landing to the actual operation, which have to be coordinated through the broadcast resources of the system.