First, customer visualization management.
Indoor and outdoor lighting
Second, if the other hardware of the signboard is the same, the signboard can also show the difference of grades to be complete, and the logo and font (Chinese characters, pinyin, letters) are not short of strokes; The signboard is intact. Cleanliness: If there is a light box, pay attention to the spots and stains formed by mosquitoes, dust and pebbles.
Third, in-store printing promotional materials
Choosing attractive pictures, such as POP, X-frame, hanging flags, desk cards, desktop signs, etc., can also show the characteristics of goods. Stick it in the exclusive position (plan the posting position of plane publicity materials and avoid pasting it at will. Generally, the paste position of POP is on both sides of the gate, in the center of the window, behind the checkout counter and on the top of the monopoly pile; Deck cards are generally placed in gold positions such as cash registers and specialty goods. They are pasted flat, horizontal and vertical, without corner damage. They should be replaced immediately after the low season.
Four, store personnel behavior and operation management
Activity-based management regards an enterprise as a collection of "a series of activities" aimed at ultimately meeting customers' needs, forming an activity chain from one to another and from the inside out. Standing posture, occupation, division of labor, product introduction, service shopping guide and customer complaint handling, maintaining basic hygiene and convenient cleaning, unacceptable behaviors: whispering, standing around, eating at will, and being disheveled.
Fifth, cake shop product display.
The display of baked goods plays a vital role in its attraction. Good display will make customers shine at the moment, and poor display will make customers ignore the goods. Therefore, the bakery should pay attention to the display of goods to attract customers' attention and increase the interests of the bakery. Special principle: first in first out, never touch food directly with your hands. Use tools-gloves, food clips, shovels, etc. Adjust the moving line to a reasonable state and find more gold counters. (Cashiers must put in corresponding products for secondary promotion) Customer-oriented. (PANDA KID Bread and Angry Birds are displayed in a lower position) Product related display. (staple food, dry food, conditioning-floss, bacon, etc. ) Show products on sale-product stack. New products, popular products of the season, star products, etc. —— Beautify the samples in the cake sample cabinet in coordination with product transfer (to ensure the richness and fullness of products at the gold counter).