1, website column, it is very important to plan website column reasonably. In this regard, you can refer to the websites of competitors in the same industry to see if the other party has done a better job and is not detailed enough. According to the needs of users and the situation of competitors, make differentiated plans. Generally speaking, the columns of an enterprise website include, but are not limited to, enterprise profile, enterprise culture, products and services, successful cases, news and information, etc. If necessary, consider adding questions and answers, videos, message boards, etc. This is good for the user experience.

2. The home page is the focus of website pre-optimization. Usually, the homepage layout of an enterprise website generally includes focus content, product or service navigation, successful cases, enterprise introduction, news information, user reputation, service advantages and so on. To plan hierarchically, if possible, you can put corporate videos on the home page, which is helpful for optimization and user experience. It should be noted that it is very important for search engine optimization and user experience to ensure that no matter which column of the website is updated, it can be displayed on the home page at the first time.

3. The optimization of lists and content pages should be carefully considered, and the breadcrumb navigation bar cannot be ignored. This is the navigation of the hierarchical relationship of website columns (index of current position), not only for users, but also for search engines. To do a good job of page relevance, you need to have the latest list, hot rankings, relevant recommendations and previous articles. On the one hand, the framework of these contents is to meet the needs of users, on the other hand, it is to enhance the relevance of the website, which is particularly important for SEO optimization of enterprise websites.