Obviously, every decision, innovation and progress of ICBC has left the mark of corporate culture. The improvement of profitability, asset quality, service level, brand image and market position all benefit from the support of ICBC's corporate culture. It is the guidance of corporate culture that makes ICBC rank among the largest banks in the world, and enables us to achieve a historic breakthrough in becoming the largest and most profitable bank in the world, creating a new era of development.
ICBC:
One year an enterprise depends on luck, ten years on management, and a hundred years on culture, which is the soul of an enterprise. Excellent enterprises are built on excellent corporate culture. Numerous facts have proved that the unique corporate culture plays a key role behind the success of excellent enterprises. Excellent corporate culture can inspire employees to take responsibility, be willing to contribute and be loyal to their duties, and increase their sense of belonging, dependence and responsibility to the enterprise. It is the spiritual pillar of the enterprise and the core of the power for its survival and development.