Similar to the optimization of search engines by ordinary websites, that is, SEO (search engine optimization) optimization. ASO optimization is to use the search rules and ranking rules of the APP Store to make the app easier to be searched or seen by users. Usually the ASO we are talking about is the keyword optimization ranking in the App Store. The focus is on keyword search ranking optimization.
(App Store Optimization) App Store Optimization
ASO(APP Store Optimization) is the process of improving your APP's ranking in various app electronic markets and search results. SEO optimization similar to mobile APP.
What does ASO optimization mainly do (taking appstore as an example)
(1) search optimization: ① presentation optimization (application name, keywords, api, vendor) ② sorting optimization (historical download and current download).
(2) Related search optimization: initial optimization.
(3) list optimization: focus on cooperation impulse, limitation impulse and list brushing impulse.
(4) Conversion rate optimization: icon, manufacturer name, description, evaluation and optimization.
The ASO optimization tool released by ASO can help application developers understand the most frequently searched keywords, and recommend the most important keywords for developers through the analysis of mobile application metadata. At the same time, additional keyword libraries will be displayed, as well as the applied keyword rankings.
Although the ASO introduced here is only the name of a tool, for mobile application developers, app store optimization can be completed by more than one tool. We can even regard ASO as a trend, a necessary service in the era of mobile applications, and the tool provided by ASO here is only one of the options.
As a developer, you may feel that this tool is not easy to use after use, but you can't ignore the role of ASO. For ordinary developers, App needs ASO, just as the Web needs SEO.
At present, the search systems of various electronic markets (appstore) are not very mature, and the rules of each electronic market are different, but ASO will definitely be a trend in the future. It has been reported recently that Apple has either introduced a competitive ranking mechanism or directly impacted paid services such as ASO provided by third parties.
ASO optimization is similar to SEO optimization of search engines, which is mainly composed of three parts: title, keywords and description.