Commercial hand-painted POP posters are a kind of hand-painted artworks, which usually contain some dynamic and interesting products, characters or cartoon images. They attract people's attention and leave a deep impression on customers through pleasing color matching, funny behavior and language confession. However, monotonous, rigid and rigid signs are hard to attract the attention of pedestrians. Hand-painted POP posters are mainly used in teahouses, bars, restaurants and specialty stores that emphasize the artistic atmosphere.
Who knows the type, size and material of POP? Thank you for your urgency! ! ! ! ! ! ! ! Pop posters can be divided into hanging pop, posting pop and live pop according to the display mode.
According to the specifications, it can be divided into full-open pop, split pop, four-open pop, eight-open pop, special-shaped pop and so on.
There are many materials, but posters with white background are generally written on coated paper, and posters with colored background are made of white coated paper and colored cardboard.
-Laomai Chengdu hand-painted pop posters, professional design and production training.
What does POP poster style mean? What is a popular poster?
POP poster-the abbreviation of English pointofpurchase, which is willing to be English "advertisement that can promote the sales of shopping places". All advertisements inside and outside retail stores that can help promote sales, or other signs that provide information, services, explanations and guidance about goods, can be called POP advertisements. Can be called "the closest communicator"
Introduction to pop music
I. Definition of persistent organic pollutants
POP(PointOfPurchase) originally refers to the storefront promotion tool in commercial sales. Its types are not limited, but it is mainly displayed in storefronts, such as hanging tags, posters, small stickers, big signs, physical models, flags and so on. These are all within the scope of POP. POP's Chinese name is also called "store top display".
Second, the rise of Pop hand-painted posters
In recent years, due to the introduction of the marketing concept of storefront display in Japan, shopkeepers have begun to pay attention to the packaging of the facade, and a large number of posters with paper drawings have appeared on the storefront to inform consumers, perhaps printed or hand-painted, forming a wave of fashion trends. Among them, the most striking thing is the rise of hand-painted POP.
In the early days, it was very simple, and the word POP, which only cared about informing the news, has recently evolved into a wave of hand-painted pop culture. A large number of patterns and materials are vividly presented on poster paper, with rich colors and eye-catching. Hand-painted pop is an art in recent years. In addition to commercial applications, poster drawing is also carried out on campus in line with the trend. As we all know, all club activities, study and publicity, and inter-school activities are harmful. Draw color posters with the simplest tools. Hand-painted posters have also changed from the initial "big-character poster" period to illustrated "graphic billboards".
Third, popular hand-painted posters commonly used tools
To draw a beautiful POP poster, you can use the following tools to mix and match, and you don't have to use a specific tool. These are the basic tools for completing POP hand-painted posters, which can be bought in art stores or bookstores:
1. colored pen: there are two kinds of pens, namely, open-angle pen and round-headed pen.
2. Mack pen: A Mack pen, with two kinds of pens, i.e. corner pen and round pen, and three kinds of solutions, i.e. alcohol, water and oil.
Third, powder and crayons.
Fourth, pastel pen.
5. Colored pencils and sketch pencils.
Six, watercolor, poster color, round or flat marker.
Seven, brush, ink, color Dan.
Eight, pen knife, art knife, round knife, styling scissors, scissors.
Nine, double-sided tape, lipstick glue, transparent tape, paper tape, glue, photo glue, Taiwan Province Province glue.
Ten, cutting board, cutting steel ruler (30 cm, 70 cm, 100 cm each), small ruler, wave ruler, soft ruler.
Xi。 Compass.
Twelve, needle pen.
Thirteen, like white, correction tape, white paint pen, gold paint pen, silver paint pen.
14. Handbags and paper reels.
Fourth, the paper materials of hand-painted POP posters
To draw a beautiful POP poster, the following paper materials are commonly used. Most of these paper materials can be bought in art clubs in the market, and the price is not expensive. If you need to use special paper materials, you can also go to the art club to buy them.
First, written papers.
Second, posters.
Third, die papermaking.
Fourth, pastel paper.
Fifth, good paper.
6.kraft paper.
Seven, tile edge plate.
Eight, gather dragons.
Nine, pearl board.
X. colored paper.
Eleven, cotton paper.
Twelve, rice paper.
Thirteen, crepe paper.
Fourteen, plastic board.
Fifth, the combination factors of hand-painted POP posters
The combination factors of hand-painted POP posters can be roughly divided into the following categories:
I. Illustrations
(1) Theme Style
(2) Decorative style
(3) the overall question type
Second, the copy
(1) title
(2) Key tips
(3) content
Lu, how to write well hand-painted popular characters?
First, practice spelling and "draw bones".
Second, write with a hard pen → write with a round pen → write with a corner pen → practice with a soft pen.
Third, from top to bottom, from left to right, practice turning pens and joints.
Fourth, creative font practice.
5. Grid space allocation.
Sixth, font decoration.
Seven, reading.
Eight, first font → big poster → plane poster → three-dimensional poster → three-dimensional object
Seven, the use of computers and art.
In addition to hand-painted POP posters, computer-generated draft posters printed by color inkjet printers are also common recently. In addition to the overall output by computer, the characters printed by computer can also be used as a tool for producers who are not good at writing POP fonts during the day. With the use of computer software such as CroalDraw, Pagemaker and Quack, we can get many different computer words.
Marketing of hand-painted popular posters
Just because you wrote a POP poster doesn't mean the poster is successful. Time limit, the duration of posting and the location of posting all affect the effectiveness of this poster to convey information. If you make a very beautiful poster, and the posting time is only one day, and the posting place is not where the target audience can see it, then the effect of the poster is wasted. Hand-painted POP posters are not only beautifully written, but also need careful shooting, because it takes a lot of effort to make them.
Six principles of posters
America is an advertising kingdom, and posters play an important role in advertising. According to the six principles of poster making advocated by famous American poster designers:
(1) Simplicity: Images and colors must be simple and clear (that is, concise).
(2) Unity: The shape and color of the poster must be harmonious and have a unified coordination effect.
(3) Balance: The whole picture should have a sense of boldness and balance.
(4) Sales focus: The components of posters must be simplified, and the focus should be selected as much as possible.
(5) Surprise: Posters should be surprisingly innovative in form and content, and have a strong surprise effect.
(6) Skills: Poster design requires a high level of performance skills, whether painting or printing, technical performance can not be ignored.