Documentary whirlwind

The inevitability of documentary whirlwind: documentary and project manager

What is the charm of "merchandiser"

Explain the relationship between this book and the contents of the record manual.

28 management theories that managers must cultivate.

Unit 1 Basic Articles-Working Skills of Sales Staff

First, the role cognition of the merchandiser-what does the merchandiser do?

Order Manager-Order Manager and Order Manager

Times call for order managers.

Enterprise will and documentary

Sales people and project-based organizations

Market economy is an order economy.

The function of the merchandiser has not yet been brought into play: fighting for the merchandiser.

Second, the role-playing of the merchandiser-learn management and be a merchandiser first.

Work span and management span-the work span of the merchandiser is large.

Great span means great strength.

The strength of the merchandiser is gained by doing things.

To be a general manager, you must first be a merchandiser.

Third, the basis of documentary-the technology and skills of documentary.

What is documentary-documentary and intervention

How to obey orders-the skills of obeying orders

control point

Say something before people promise it in advance.

Process supervision

Foresight-Incorporating Exceptions into Normal Management

Progress supervision skills

Be clear about yourself.

Prioritize and move accurately.

Restrain one or two tricks (when teaching a craft or skill)

Do one's duty and look forward to it

Progress control technology

Control Points-Milestones: tables

General format of tracking table design

General format and design points of tracking table

Design of arrears tracking table

Abnormal Integration into Normal —— Experience plus Foresight

Big order follow-up

Progress control of large orders (projects): activity list-completion time control table

Track large orders-project management is similar to merchandising.

Total Quantity Control

Total control-banana curve comparison method

Fourth, the documentary toolbox-documentary work technology

Production plan and delivery plan

How to make a production plan

Production Planning Progress Matrix (Order Production Type)

Preparation time

haulage time

Feed quality

Gantt chart

Characteristics and application scope of Gantt Chart

Milestone plan

Milestone plan example

Five, merchandiser production management skills

How to conduct capacity analysis

Capacity-capacity

Representation and classification of productive forces

Productivity analysis mainly focuses on the following aspects.

Is the capacity unlimited?

Main links of production management

Time-related factors in production management

It is difficult to track production.

Two main lines of factory management

How to Statistically Analyze Production Data

What if the plan can't be implemented normally?

Six, advanced documentary skills

Three realms of documentary work

Tracking mode and order of documentary

Should the orderliness of merchandisers be separated from the orderliness of merchandisers?

Even if you are untidy, is it logical to do things neatly under your command?

Tip: combine the work diary with the tracking table.

To solve the problem, don't complain to each other.

Quantitative data and rules of the game

Quantification of emergency cost

Seven, the work style of the merchandiser

Organization -5S and precise thinking

Style is important.

Capacity growth model

Smart businessmen can be cultivated.

Eight, the merchandiser "care and care" training-to be a concerned manager

Remember carefully-don't sleep at your desk.

What is caring?

Managers should learn to have a purpose.

A step of human "hard training": the degree of concern for the environment

"Caring technology" begins with survival consciousness.

Care and Managers —— Power Transfer of Enterprises

Question dialogue: What are the most common mistakes made by merchandisers?

Nine, documentary anomalies and countermeasures case analysis

Learn to make progress in difficulties and pressures.

Order urgency classification and delivery cycle

Order conflict and hierarchy-order integrator.

How to deal with the order priority of different salesmen-emergency order quota system

Countermeasures for backward material progress-fait accompli

Measures to Backward Production Progress-Short-term Countermeasures

Countermeasures for imbalance between production, supply and marketing: long-term countermeasures for backward production progress

There is no bill of materials in the order. How to handle the sample?

Determination of bad appearance

Unit thinking problem

Unit 2 Promotion Chapter-Salesman's Work Strategy

First, follow-up and leadership-strategies to control the situation

What is dominant? The difference between riding a horse and herding sheep

Riding and herding sheep

Riding theory

The magical use of the table

How to control the production schedule-riding with a watch

Managers must be dominant.

Dominant step

The difference between participation and domination

Leadership is the original meaning of management.

Managers who give up dominance

Dominant Consciousness in Documentary Works

Replace sense of responsibility with dominance

Dominance: initiative is sunshine.

Domination is the need of will display and self-realization.

How to dominate

Don't throw away the documents easily.

Dominant: authorization does not give responsibility.

Get things done at his door.

Exception report leads.

Advantages among peers

The power dominated by a strong boss is not absolute. You should make others unable to deny it.

The boss needs your follow-up too.

Leading application case

Q: You should take the lead and see how to persuade other departments to communicate when everyone is busy.

way

Leadership organization guarantee-project manager and deputy general manager

Second, follow-up and intervention-a powerful follow-up strategy.

Case: The story of Adidas-Only intervention can obey orders.

Case Review-The project manager is a merchandiser.

Extension: Business Consulting Theory of Management

An example of intervening to obey orders

Don't think that others are more professional than us, and don't get involved.

How do you handle complaints when you are involved in other departments?

Summary: how to intervene

Third, "achieve the goal"-build a strong merchandiser.

Effective managers: achieving goals is the last word.

Personal frame of reference or company frame of reference?

Businessmen can make rules of the game by opposing customers.

Strong communication skills-not afraid of offending people

Try to remember, and you will remember.

Treat the person being followed as a child.

Decorate yourself with borrowed feathers

Creating "Material Orientation" with "Smith"

"Unscrupulous Means" to Achieve the Goal —— The Art of Quarrel

The principle of quarrel

The art of swearing

Four. Internal: salesman and enterprise operation system

Case: Shenzhen TWZ Electronics Company has a document department.

B0M syllogism

Design the company management form and information transmission system according to the order orientation.

Five, the layman to deal with the expert-how to deal with all departments of the company.

Problem: It is impossible for a manager to be proficient in every specific business.

Process method

How to manage professionals

How to Manage Professionals —— Grasp the Input and Output of Nodes

It is inevitable for laymen to manage experts.

Relativity between experts and laymen

Data monitoring-critical control point 1

What is the interface? The merchandiser supervises others through the process interface.

"If you don't do it, I'll do it" is a short-term countermeasure.

Rules of the game-one standard is the boss.

Equality is actually mutual shirking.

Data speaking

What are the countermeasures for departments to shirk each other?

Intransitive Verb Externalization: Business (Business) Cooperation Model

Several reasons for concluding the transaction-several foundations for price satisfaction

"Order+Sales Contract" Principle

Risk list and template method for sales contract optimization

The concept of risk list

Group intelligent mining technology

Template method of contract optimization

Case: How to Prevent and Deal with Price Disputes

Seven, how to deal with customers

How to face "cunning" customers

How to face the unreasonable demands of guests

Unique skills of thinking-including cost: psychological preparation to avoid haggling over every ounce

Should a customer's verbal order be converted into a formal order?

The customer's original delivery date was delayed, resulting in a serious inventory backlog.

I was in a hurry when I placed the order, but now I don't want it. I'm playing both our heads.

Eight, how to deal with suppliers

Several principles of managing suppliers

The supplier is unique and the quality problem is stubborn. How to manage without improvement?

Turn the promise into the promise, and the contract review is handled according to each order.

Unit thinking problem

Growth-From Salesman to Order Manager

First, from merchandiser to order manager and general manager.

Introduction: You can only go as far as your goal is.

Bricklayer's answer: goal and orientation ~ What are you doing?

The growth path of salesman

Several practices of order manager (from merchandiser to order manager)

Second, the law of enterprise survival

Chip theory

Guide: What should I do if I lose my contract?

The concept of chip

Application of Chip Theory

Chip theory and contract management

Examples of chip application related to literature work

Three modes of cooperation and their comparison: chip-legal integrity

The Realistic Foundation of Chip Theory —— Lack of Law and Honesty

Management should join the "chip theory"

The Game Rules of Commercial Survival —— Interest Orientation

Recognition of interests or feelings-the difference between state-owned enterprise bosses and private enterprise bosses

Rationality makes irrationality.

Go to the opposite side-alienation

Broker's Interest-driven —— Broker's Lever Principle

The difference between investment and consumption-a shrewd boss

Grafting —— Interest Orientation of Resource Integration

The Difference between Commerce, Agriculture and Industry —— Conquering Nature or Mankind

Mentality and business model case: stupid classification of people involved in xx business

Personality contest of enterprise survival

Mr. Wang's kindness is reality.

Look at the benefits objectively: Why is Mr. Wang embarrassed-out of kindness

Interest-oriented or preference-oriented

People in temperament-die for ideas.

Who fought who's guerrilla warfare-too soft-hearted or too hard-hearted

Hardness of the heart-Is the heart too soft or too hard?

Debate in Graduate School: Cooperation and Utilization

Human nature hypothesis of enterprise survival

Reality-interpersonal credit cost

Big market and small market-small market can have moral condemnation, and big market can only rely on law.

Even chips

The premise of kindness-reality

Business Ethics —— Several Choices of the Boss

The difference between the ideas of enterprise ethics

Business Ecology and Interest Personality —— Business Consciousness

Interest boundary

Business Psychology —— The First Discipline of Entrepreneurs: Interest Personality and Interest Gap

Interest subject and interest personality

Interest Personality and Risk-Interest Personality Risk

Irony-it is constructive to understand the personality of interest.

Interest-driven and Interest-oriented Personality

Lower limit theory of commercial survival

Openness and feudalism

The essence of marketing

Advertising query

The difference between self-care and agency in authorization

"He is not the chairman" —— The difference between agency and self-care: the cost of agency

Avoid A+B= 1.

The power of honesty

The lack of law and morality leads to the call for chips.

Two-sided case: Honesty is a tool-a realistic and shrewd boss

Positive: Trust can reduce transaction costs.

Within your tolerance: ungrateful to me is better than ungrateful to me.

Third, business acumen and interest character-financial quotient.

"Sweet before bitter" and "Bitter before sweet"

Inverse ratio principle

The steps of human business consciousness

Action power-the element of financial quotient

Fourth, public relations awareness and interpersonal sensitivity-EQ 1

Introduction: Interests Disturb People's Hearts —— Saying "Yes" means saying "No"

What is interpersonal sensitivity?

The foundation of interpersonal sensitivity-grasping the changes of people's hearts

Investing and jumping out of the three realms-the basis of public relations consciousness

Jump out of the Three Realms and Me+Me

Input-jumping and interpersonal sensitivity-

Deception and cleverness

Hypothesis-the potential premise of language

Four levels of public relations-the application of public relations consciousness

Four-level model of public relations

First-class public relations: simple and honest, devoted and moved

Public relations class b ~ jumping around, pretending to be simple and honest

C-level public relations-jumping out of internal and external courtesy

D. Transparency in public relations

Ten classic public relations scenes

face

Give people some face.

Westerners don't know the faces of China people.

Input, Jump and the Evolution of Human Nature

Case: Make a show outside of doing things-learn to prove yourself.

Verb (abbreviation of verb) Financial Quotient+Emotional Quotient+Quotient —— China people's smart way: from technology to management.

Problem: First-class students become "second-rate" talents.

The difference between cleverness and shrewdness

Case: Kind people don't understand smart things-they don't understand until they are 30 years old.

Purpose, tool, focus-cleverness is only a tool, and shrewdness represents the purpose.

EQ —— The Smart Way of China People

Iq and eq

Smart stakeholders and the facts they say

The difference between doubt and paranoia

Intelligent element

The habits of smart people

Who will be smarter?

Eight steps of human nature cultivation

A wise man

Recipe of ladder cultivation of human nature

The boss's favorite-to be a smart manager

Smart and capable managers-those who are willing and those who are not.

Get out of the simple and honest manager-the collocation of simple and honest and smart

One step at a time, a clever step.

Special emphasis

Unit thinking problem

Unit 4 Maturity-Comprehensive Training of Sales Staff

First, effective management skills training for merchandisers

Introduction: The key is the skill of the merchandiser.

Where does management begin?

"Two Hands of Revolution"-Humanities and Science and Technology

Effective management and implementation

Several nutritional elements of effective managers

Two-way management-two-hand management

Make good use of monthly statement-the key to enterprise management is a virtuous circle

performance of a duty

How effective is the system?

It is impossible to say it with passionate emotions.

Six links of an effective system

The Foundation of Effective Management —— The Theory of Upper and Lower Bounds of Human Nature

The correctness of human nature hypothesis determines the effectiveness of management.

Hypothesis of Human Nature —— On the Upper and Lower Bounds of Human Nature

Upper and lower limits of human nature

People are afraid of the truth

Don't you work for money?

Psychological suggestion and group unconsciousness

Team * * * knowledge desktop.

Psychological Hint and Group Unconsciousness —— "Looking in the Mirror" Technology in Corporate Culture Construction

Second, the personality cultivation of merchandisers-psychological 5S management

Performance-willingness × ability

The difference between desire and will

self expectation

A salesman who is responsible for himself

Personality steps and salesman's personality

Necessity and possibility

Ideal (value judgment of inevitability)

Willing to do things, also have the ability to do things.

Third, strong psychological construction of merchandisers.

A fragile character can't be a merchandiser.

Not afraid of offending people

Strong logic and mentality.

Don't be too soft-hearted

Managers should learn to be "stingy"

Fourthly, the cultivation of good communication ability of merchandisers.

Psychological strategy of interpersonal relationship

Personality involvement and personality loss

Personality deficiency and benign communication

Personality loss and a heart of stone

Five-coordinate model of personality

People's psychological course and management countermeasures

Benign communication: the problem of "self" in getting along

Five, the survival concept of the merchandiser

Maintain immunity-growth is the key, and ability is the last word.

Is it mom's or your own?

Status and money are by-products of ability.

Ability to use has the value of time and knowledge in the future.

The principle of salesman's success

Ability or Money —— The Transition Period of Life

General ability and professional ability

Horizontal and vertical capabilities

Success-Vertical and Horizontal

Vertical and horizontal survival modes

Learning ability-the core competitiveness in the era of knowledge economy

Be a Desperate Saburo —— Performance is the last word of "employees"

Why did the boss force you?

Be a desperate saburo and let the boss not force you.

Desperate saburo has no pressure.

Improve your cost performance-do more and get less money.

It is your duty to work hard-result-oriented.

There is no paradox in this world.

Aggressive, Unconditional-Be a Prometheus

The Sublimation Ladder of Enterprise —— Three Levels of Enterprise

Conditional affirmation and unconditional affirmation

Be a modern citizen

Strive for a new balance

Expansive personality and contractive personality

Sixth, the salesman's personality savvy.

There is a bureau outside the bureau

Conquer the enemy without fighting-hypnosis management

The Power of Concept —— "Views are not equal to facts"

I don't know the true face of Lushan Mountain, but I am only on this mountain.

Promise of eternal love, sweet words-did I lie to you at the beginning?

Seven, merchandiser creativity training

Who can change this system?

Looking for wisdom

Human superlogic ability and human superlogic factor I

Conclusion: the power source of human creation-human's hyperlogical factor I

Understanding the existence of human superlogical factor I

Creativity of human superlogical factor I

Transcendence is the only way to create-rationality, perception, internal and external.

The mirror hangs high-the refinement of human superlogical factor I

Eight, act as a merchandiser of enterprise engine

Adult theory

Supervisors and subordinates-managers and managed persons

Dual roles of managers-managers and buyers.

Engine and Drive —— Enterprise Dynamics Theory

Driving and being driven

Core of enterprise power

Driving force and driven force

Enterprise dynamic architecture

Human nature control

What is manipulation?

Power-conscious person

Influence —— A Cost-Free Personality Management Technique

Five-coordinate personality model and management means comparison table

Engine-get things done

Do it well or get by.

100%- enterprise engine working mode

Unit thinking problem

Appendix 1: Brief Introduction of Zeyao Enterprise Management Clinic

Annex II: Course of "Jin Dian Training for Sales Staff"

Appendix III: Eighteen Skills Courses for Effective Management

postscript