20 10 in China, Jobs had two China disciples, one was Lei Jun and the other was Jia Yueting.

In August this year, LeTV successfully landed on the Growth Enterprise Market and became the first listed company in the global video website industry. Just four months ago, Lei Jun distributed millet porridge to everyone in a cubicle in Beijing. Xiaomi Company started from scratch at the age of 40.

Looking back at their history, we will find many interesting things:

Everyone likes to do sideline business. 1998 When Lei Jun was the general manager of Jinshan, he was simply an investor. He has participated in many projects such as Joyo, Lacarra, UC browser, Vanke Eslite, etc., and once thought about making Joyo the general manager. 1996, Jia Yueting established Zhuo Yue industrial company, mainly engaged in profiteering of coal, but during this period, he managed a bilingual school, computer training, a brick factory, transportation and even a fast food restaurant.

The ability to catch key people is very strong. Lei Jun's well-known ability to dig people in the industry developed at this time, and Jia Yueting, who is better at making profits and public relations, has also been cited as an example. If someone praises your luxury car, ordinary businessmen will lend it generously, while Jia Yueting will basically give it away on the spot. In fact, all roads lead to the same goal, but Jia Yueting's ability is more inclined to gray.

They are equally loyal. Many people in the industry believe that Lei Jun is loyal and can let employees enjoy the fruits of victory. In the eyes of many bosses, Jia Yueting is also very filial, regardless of personal gains and losses.

Coupled with strong storytelling and bragging skills, B. When Xiaomi was ridiculed as a PPT mobile phone, he completed three rounds of financing within one year and got a large number of hundreds of millions of dollars in financing. But Jia Yueting is also called juggling. Someone once commented that "a video website with a ranking of 17 ranks first in the financial indicators industry and is playing tricks."

When they were studying, they both fell in love with fire in Silicon Valley, came into contact with the Internet and Jobs, and remembered the sentence "You only live once, make it meaningful."

Although their academic qualifications are different, one is high flyers of Wuhan University, and the other is a graduate of Finance College, but it is not difficult to see from their resumes that both of them have the potential for success, that is, to grasp the rules.

The only difference is that Lei Jun understood the rules of the market by investing in Joyo and eventually being acquired by Amazon. And Jia Yueting, after knowing the brothers' "completion and plan", understood the rules of power.

It is nothing more than an exchange of interests. Venture capital and political speculation are not nobler than others. It's all gambling, but the chips and risks are different. The former may get away with it, while the latter is basically beyond redemption.

These two different paths make Lei Jun always feel awe of the market, while Jia Yueting prefers to go astray, which is also the origin of their completely different fates. Perhaps, as their idol Steve Jobs said, you have formed a habit through the first half of your life, and the habit determines your life in the second half.

Back inside, from the attitude of two people towards feelings, there has been a clue. Lei Jun's wife Zhang Tong once explained the meaning of "dream". "Dreams mean not only career and study, but also life and love."

Therefore, Lei Jun married his first love, grew up together, and experienced ups and downs together. Just like his relationship with Xiaomi and Jinshan, he was able to remain focused, simple and loyal.

Jia Yueting gradually made his fortune with the support of his former father-in-law's power and money, but in the process of climbing the peak, he chose to abandon his wife and children. Maybe he thought his ex-wife was not the one who watched the distant scenery with him from a height, or maybe he just fell in love with Gan Wei at first sight, so he chose to believe in love?

According to the analysis of insiders, Gan Wei, one of the "four beauties in Beijing", is not only a person who can show his talents in Jia Yueting, but also a bridge between him and the entertainment circle. It's hard to believe that the quality of this relationship always depends on the use and benefits, otherwise, Lao Jia will not hide in the United States for three years in the future, he will only love himself more.

Time is up to 20 15.

This year, LeTV became a brother of GEM.

In mid-April, Jia Yueting trotted to the center of the stage, made a high-profile announcement of LeTV's super mobile phone, disguised as Jobs, and declared that "LeTV's mobile phone surpassed Apple in many dimensions, achieving the top ten perfection, and it was the first smart phone in the world that surpassed iphone".

10, Jia Yueting announced that it will soon put into production the LeTV supercar, and will cooperate with Aston Martin to set up a joint venture factory. In an instant, he became the top god who stepped on Apple to defeat Tesla.

According to rough statistics, in this year, LeTV held more than 150 press conferences, which is called the Guinness Book of Corporate History. It can't wait to announce to the world that it has become the only internet company covering TV, mobile phone and car.

His "always ignorant and fearless, persistent and blindfolded", "The world goes east, we go west, and the subversive will always be lonely. What about you? " It's exciting

This should be the brightest moment since he launched LeTV super tv by bike two years ago. He sells TV at a loss to seize the market, relies on content advantages, and realizes continuous income through membership development and on-demand services.

Stepping into Xiaomi's smart phone market and the promising field of new energy vehicles, Jia Yueting was full of ambition at this moment. He put forward a new concept of ecological countermeasures, redefined business rules and subverted the existing business logic. At that moment, he touched himself.

At that time, Gan Wei, the boss of LeTV, became friends with half the people in the entertainment circle. There was a joke that "Jia Yueting's super mobile phone can't hold these famous stars", which is the best proof.

Whether it was the C position of Teddy's sister group at that time, or the go princess who later let her board the "godmother of online drama", Gan Wei definitely belonged to the people who stirred up the storm in the entertainment circle at that time.

For the aggressive Jia Yueting couple, Lei Jun seems to have encountered a lot of troubles this year. With the iteration of smart phone technology, the competition among manufacturers is completely focused on cost performance and channels.

Two years ago, I prepared to "cut my throat" and kill all the shanzhai machines, but it was interfered by 360 weeks, Meizu and others. From 799 to 399, Zhou even used Lei Jun's "Are you okay?" laugh at

And the high-end machine market, Jia Yueting's detour this time, plus the east of Huawei Yu, which is eyeing up, and Luo Yonghao, which is a hammer in muddy water, is under siege.

After the low-end machine market was on fire, the high-end machine market was struggling, and the shipment of 15 smartphones was greatly reduced. It seems that the myth of Xiaomi will come to an abrupt end.

Lei Jun once said in an internal letter that "the research, learning and imitation of Xiaomi mode by colleagues have reached the pixel level". As the first person to put forward the ecological chain of millet, he met a more radical imitator-Jia Yueting.

At that time, he was most anxious to get angry, which led him to spray SB friends at the press conference. He can't understand these people who do big business by selling hardware at a loss.

The only thing that makes him happy is that the video alliance established last year spent 65.438 billion yuan, and finally no longer has to face LeTV's aggressiveness in video content and constantly improving ecological chain products, including TVs, air purifiers, power supplies and routers. , all performed well.

This year was a chaotic year, and it was during this period that journalists from later generations would take friends and businessmen out for a walk. Lei Jun was a little flustered and had no intention of expanding the front, while Jia Yueting was prepared to rock the boat.

The only difference is that most of Jia Yueting's businesses are losing money, and they completely hope that LeTV Eco will put all its eggs in one basket, while Lei Jun is in an awkward position, and Xiaomi's sales are declining, but everything is still healthy.

It's 20 17 again.

In February, Xiaomi released the pine cone chip, becoming the fourth mobile phone company with chip capability after Apple, Samsung and Huawei. At the press conference, Lei Jun did not wear Jobs' T-shirt as usual, but put on a brand-new blue shirt.

This means that he has completely walked out of the shadow of his idol. Jobs' Internet thinking once made him crazy about online marketing and word-of-mouth communication. This dimension reduction is his greatest magic weapon to win.

His neglect of storefront channels has caused Xiaomi to fall into a downturn in the past two years. OPPO and vivo intercepted a large number of young consumers in the low-end mobile phone market, while the high-end mobile phone market was caught in a scuffle with Huawei and Apple.

Thanks to Lei Jun's more than ten years of fire fighting experience and strong self-correcting ability in Jinshan, he quickly adjusted his strategy, began to increase the construction of storefront channels, and even went to a small shop in Henan to "learn from the classics".

As for why it is Henan, Huawei and Yu Chengdong think it is a tough nut to crack, so there is a joke in the mobile phone sales market called "He who wins Henan wins the world".

After Xiaomi gradually stepped out of the downturn, Lei Jun was lucky enough to say, "No mobile phone company in the world can successfully counterattack after the sales decline, except Xiaomi."

When Lei Jun thought he was lucky, Jia Yueting was no longer lucky. The great escape in early July now looks more like a long-planned event.

As early as June 5438+ 10, LeTV's debt problems were exposed one after another, but the market still believed in Jia Yueting's sincerity because of his dream and because he dared to challenge everything.

Of course, Sun Hongbin, whose ancestral home is Shanxi, and his Sunac China announced that "65.438+05 billion shares of LeTV will become the second largest shareholder". Sun Hongbin, who was not short of money, appeared in time and became the most ideal white knight.

On the second day after he left LA, he also said at the Weibo that he would "do his duty to employees, users, customers and investors to the end". That night, LeTV announced its resignation from the board of directors and no longer held any positions.

According to him, it is less than eight months since he wrote the internal letter of Letv 12 anniversary, in which he wrote, "Was it swallowed up by huge waves or boiled by the ocean?" It seems to be still in my ear, waiting for him to realize the oath of LeTV's rebirth.

However, he has used tens of billions of funds cashed out by himself and his sister Jia to repay all the money he promised to lend to listed companies in the form of interest-free loans. According to later revelations, he only borrowed a small part.

Even so, Jia Yueting still wears a T-shirt of Jobs, and he still wears a dream coat, not only to convince others, but also to convince himself.

Because "you can be humble, but you must stand out from the crowd." Even if you leave your family behind, you are doomed to start all over again. The most fascinating story is not from behind, but the return of the king. "

The touching thing about this plot is that it not only made Sun Hongbin finally quit LeTV, but also made Xu Jiayin spend $800 million just to promote Jia Yueting's dream of building a car, including his wife Gan Wei.

From a wife's inner monologue, "I must stand up and take responsibility with Lao Jia." To "the boss is lazy, it is the indifferent world of entrepreneurs", playing emotional cards and rendering the tragic pursuit of dreams.

Of course, she didn't expect that she would eventually divorce Jia Yueting with 530 million foreign debts and three children. She can't wait for Jia Yueting's comeback, whether it's the transfer of property or the so-called rude feeling.

This year, Lei Jun kept awake before his dream, and Jia Yueting seemed to hope that he would never wake up in his dream.

Finally back to this year.

The same jeans and T-shirts, the same inspiring press conference, "redefinition", "self-revolution" and "change" are eternal melodies, and even the style of PPT is Joe's minimalist style.

Father Joe said, "Living is to change the world. Are there other reasons? " Therefore, Lei Jun has an autobiography called "People are Great Because of Dreams", and Jia Yueting has a classic saying "Let's stifle our dreams together".

Lei Jun's Xiaomi is great because of his dream, and Jia Yueting's LeTV is suffocated because of his dream.

Lei Jun made great efforts at the 10th anniversary conference of Xiaomi, saying that he would "walk the line" and become a lifestyle leader in the next decade. Jia Yueting also completed his personal bankruptcy reorganization in the United States a month ago. Maybe he will have a chance to return to China in the next ten years.

At this point in time, the only intersection between the two is selling cars.

However, Lei Jun sells a customized version of Lamborghini kart, which he says is a cool toy specially designed for rice noodles.

Jia Yueting sells Faraday's future prototype. He once said, "It completely subverts human cognition of cars and is a brand-new species."

"I'm sorry, the cows B we blew in those years are being realized one by one." Jia Yueting said this sentence is being realized by Lei Jun bit by bit, but I don't know if I can see it in the United States. How do you feel?

Both Lei Jun and Jia Yueting took "innovation" and "dream" as their life creed and made their own life gambling. It's just that Lei Jun is more like a master who is good at calculating, summing up and daring to fight, and more like Jia Yueting, a madman in Jobs' mouth, who believes that ideas, courage, determination and fate will inevitably affect the result.

Jobs said that you can praise them, quote them, oppose them, question them, praise them or denigrate them, but only you can't ignore them. Because only those who are crazy enough to think they can change the world can really change the world.

For these crazy people, although Jia Yueting has long been unbearable, we should respect the Internet Jianghu of this era. It is these people who make change happen all the time.