ERP sand table simulation adopts experiential interactive mode, so that participating students can experience the management concept of ERP in confrontation. In the competition, there are 5 people in each team, representing CEO (Chief Executive Officer), CFO (Chief Financial Officer), FA (Financial Assistant), CSO (Marketing Director) and Chief Operating Officer (Production Director) respectively. Each team runs a virtual company with good sales and abundant funds, and has been engaged in business activities for six consecutive fiscal years. Through the intuitive business sand table, simulate the actual business situation of the enterprise, involving the overall strategy of the enterprise, product research and development, equipment investment and transformation, capacity planning and scheduling, material demand planning, capital demand planning, market and sales, financial index analysis, team communication and construction. In the major challenges such as competitors, aging products and market simplification, each company team will adopt different coping strategies according to its own actual situation. Through sand table confrontation, let students establish the concept of modern enterprise management and be familiar with the process of modern enterprise management.
1, through the basic training practice of management, deepen the understanding of management theory knowledge;
2. Manage the virtual company, exercise and improve the practical work ability;
3. Cultivate and improve the ability of logical thinking, planning, decision-making, organization and coordination, interpersonal communication, adaptability and innovation;
4. Cultivate and improve the comprehensive application ability of what you have learned, learn new knowledge, and constantly improve your ability to analyze and solve problems;
5. Improve the level of economic writing and research ability by writing internship reports.
Background: ERP sand table simulation is based on reality, aiming at the unique business model of enterprises now, using practical methods, let us participate in it, analyze the possible business status and market prospects, use what we have learned to analyze problems, put forward personal opinions, communicate with each other, give play to teamwork ability, and carry out it in a planned, step-by-step and purposeful way to find solutions, better serve enterprises and finally realize the strategic goals of enterprises.
Summary of Sand Table Simulation Training
The ERP sand table simulation confrontation experiment has ended. After this month's competition, we learned a lot, such as the selection of production plan, product development, raw material procurement, factory layout, the formulation of quality certification system, the implementation of production tasks, the adoption of sales strategy, the economy of advertising investment, and the management expenses related to accounting calculation, equipment depreciation expenses, various development expenses, interest expenses and discount expenses. This knowledge may be found in books, but it is not better than what we get through practice. Obtaining knowledge through such a simulation competition not only makes us familiar with all business processes of an enterprise, but also makes us curious about boring theories, and it is also a good test for our innovative thinking and collaborative work ability. Even this will be of great help to our future work. This is really a confrontation experiment that has benefited a lot.
In the ERP sand table simulation confrontation, we are a group of five girls, four of whom are majoring in marketing, one in logistics and none in finance. At the beginning of the company, everyone was generally not optimistic, so they named the company Renrenle Company, which means everyone is happy. I play the role of chief operating officer. That is, the director of production and operation, who is mainly responsible for the production of products, the development of production lines and the planning of production products, as well as the determination of raw material orders. The "production center" is its main work area. The specific work includes planning the production capacity of the enterprise and carrying out related operations, deciding the purchase and sales of production lines, the types of products produced by each production line and making relevant capital investment. Grasp the status of each production line, accurately calculate the production capacity, and provide accurate data for the marketing director. According to the obtained orders, organize the cooperation between production and marketing directors to ensure the supply of raw materials. At the same time, communicate with the chief financial officer to ensure that you can get the corresponding cash support.
As a chief operating officer, I am proud. In an enterprise, there is a CEO who knows the overall situation and strategy, a shrewd CFO and a chief operating officer who holds a lot of important business information. On the ship operated by enterprises, CEO is the helmsman, CFO is the escort, and the marketing director has the final say. In my opinion, the development of the enterprise should be like this: the operation director observes and analyzes the market demand, and then the chief operating officer sees whether the enterprise has production capacity according to the obtained data. Whether it is necessary to invest in new production lines, qualification certification, product research and development, and then give CFO a general situation of capital demand, CFO makes capital budget planning, and CEO decides whether to pass or not. Then all kinds of preparations, er, work and produce as planned. ...
The following is our general operation process in the past six years.
After the teacher explained the rules and led us through the first year of operation, our company began to operate. Our general strategy is: stability first, then development. Because there were few orders and sales difficulties in the previous two years, the market share of products was almost seized by major companies. We really spent energy, time and cash on developing markets, investing in production lines, conducting product research and development, and developing intangible assets, so as to make medium-and long-term plans for the next few years. After comparing the sales forecasts of various products and markets, we finally determined the direction of products and markets, focusing on developing P3 products, opening up four markets: local market, regional market, domestic market and Asian market, developing ISO9000 and ISO 14000, and building three fully automatic production lines. In the first year, we took out a 60-meter long-term loan, which allowed us to have uninterrupted cash flow in the next few years and enable the enterprise to continue to operate. In the whole six-year operation, it is very important to raise funds. In the training the other day, we went bankrupt. We learned the lesson seriously and made a good budget afterwards. Five of us participated in all the links, and one plus one can be greater than two.
In the third and fourth years, people's advertising fees tend to be rational, and our orders have also increased. Due to the full preparation in the early stage, we received several urgent orders. In a word, production, supply and marketing are running well. Usually in the training, the third and fourth years are the bottleneck of our company's operation, but this is our first super-stable development, which is a good development without too many risks and short-term loans. In the fourth year, we decided not to produce P 1 any more, so we sold a semi-automatic production line and bought a fully automatic production line to increase the production capacity.
Fifth, in the sixth year, we had three main competitors in P3 market, and our advertising expenses were very suitable, and we got good orders. Coupled with the vicious competition of a company, the market is a bit chaotic, but it is very beneficial to our company. In the sixth year, we will achieve zero inventory and maximize profits. Because this is the last year, we have controlled the input of raw materials and further production, and we have achieved a lot of profits this year.
Learn to reflect on yourself.
(1) Success
1. Accurately grasp the product, develop and exit in time.
At the initial stage of operation, we invested heavily in developing new product P3 and exploring new markets. This is to look at the problem from a developmental perspective. And keep abreast of market trends.
2. Fixed sales according to production
Book raw materials, because R3 has to book the second quarter in advance, so record it. Control the calculation of the output to the most accurate degree. Reduce the waste of funds and avoid the situation of insufficient delivery and default of products.
An excellent enterprise must have a team that can cooperate and support each other and develop team spirit.
(B) the shortcomings of the group
. 1. Everything is done in advance; If it is not predicted, it will be scrapped.
Did not record the retention of raw materials, inventory quantity and work in process, and communicated well with CSO and CFO.
2. The rules are not familiar enough
Because of the ignorance of the rules of the game, the depreciation and maintenance fees have been raised in the course of operation, which has also directly affected the loss of funds of enterprises. It can be said that in the difficult period of enterprises, it is even worse.
3. Insufficient protection of trade secrets
The consciousness of protecting business secrets is not strong enough, which is also fatal in enterprise operation. What is even more ignorant is that after discovering that others have stolen corporate secrets, they don't know how to change their plans and let the other party succeed.
Internship experience
In the past few weeks, we have been faced with not only the school's practical homework, but also a major test for us. Although its form is only a "commercial game", its purpose is not to play. What is important is that in this process, we should apply what we have learned, integrate theory with practice, find out the laws from practice, and then get inspiration from them. In this way, what we have learned will truly become our own. My greatest inspiration is-"Where there is a will, there is a way". Nothing is impossible for us. Only by studying hard and working hard, no matter how big the difficulties can be solved, heavy work will not become an obstacle. In the whole process, although we have many problems, it is in these problems that we grow up slowly, have a real understanding of the real enterprise, and gradually accumulate experience. It can be said that it is these exposed problems that make us have a deeper and more real understanding of theoretical knowledge, and at the same time shorten the distance between theory and practice in our consciousness. Finally, our whole group would like to thank the teachers for all their efforts and dedication.