Current location - Education and Training Encyclopedia - Education and training - How about stinky tofu in Wuzifang? I want to open one in Guangzhou. what do you think?
How about stinky tofu in Wuzifang? I want to open one in Guangzhou. what do you think?
"Wuzifang Stinky Tofu" has enjoyed a high reputation all over the country since it opened in June 2004, and we have never invested a penny in commercial advertisements. Up to now, more than 100 news media at home and abroad have reported Wu Lizhong and Wu Zifang's stinky tofu deeds, including CCTV's 2 sets of Entrepreneurial Passion, 7 sets of Getting Rich Classics, Zhejiang Satellite TV's Zheshang in the World, Shandong Satellite TV's Start from scratch, Zhejiang Education Science and Technology Channel's Public Concern, and local established news networks. Authoritative magazines and newspapers such as Commerce, Modern Marketing, Popular Commerce, Metropolitan Express, qianjiang evening news, Yangzhou Evening News, Xinmin Evening News and Everybody's Digest. At the same time, "Wu Lizhong" set off a "stinky tofu" fever all over the country. His product features and tastes, business philosophy, development speed, industry qualification, successful model and enterprise scale are unique in the same industry and unprecedented.

First of all, let's talk about the characteristics and taste of "Wuzifang stinky tofu": we have talked a lot about this topic before and it is well known. First of all, "Stinky Tofu" opened a store with its own brand and packaging, which is unprecedented and unique. This is a bright spot and feature in itself, and "stinky tofu" itself contains profound cultural connotation, which is incomparable to many other foods. The delicious taste of "Wuzifang stinky tofu" is understandable. First of all, our success is based on quality. There are also many reports and comments on our "stinky tofu in Wuzifang" on the Internet. You can directly search for "Wuzifang stinky tofu" in Chinese in the address bar, including the focus of major media reports in three aspects: characteristics, quality and success mode; Secondly, Wu Lizhong, who lives in Shangyu, can win the championship in the "Stinky Tofu" competition in Shaoxing. It is hard and hard, and there is no room for moisture and falsehood. We can explain a problem from the side: the taste of "stinky tofu in Woods Square" is absolutely first-class; Furthermore, "Wuzifang stinky tofu" should be more appropriately described as a kind of stinky tofu, which is developed by itself (no one can make it like us), different from any other stinky tofu (regardless of appearance, color and taste, including our local Shaoxing), and has a very unique taste (crisp and tender outside, fresh and salty, but also stinky), which is absolutely suitable for anyone's taste (whether in the south). At the same time, the production technology of more than 20 kinds of special foods such as "Wuzifang leisure snacks series, corn food series and special breakfast series" is provided free of charge, which can clearly reflect the characteristics of "no one has it, no opponent, exclusive operation".

About the investment and income of joining the "Wuzifang Stinky Tofu Store": Our company charges RMB 10000 yuan for joining the "Wuzifang Stinky Tofu Store" (please refer to the joining details on the next page for details). In addition to the initial fee of 1 10,000 yuan, the capital needed to invest in a "Wuzifang stinky tofu" store is lower than the investment in opening a canteen: equipment investment is about 4,000 yuan+storefront decoration is about 2,000 yuan+storefront rent is about1.5-20,000 yuan. Stinky tofu is made according to the traditional technology we provide, starting with "soybeans" and then processed into finished products "stinky tofu" for sale. The equipment and tools used in the whole production process, except for a refiner, can be used locally in daily life. The total cost of the whole set of preparation is no more than 2000 yuan, of which one refiner is provided by our company, which is worth about 400 yuan. The production equipment for more than 20 kinds of other special foods shall not exceed 2000 yuan. ◆ For the decoration of the storefront, we provide a unified decoration scheme and design materials, and you can refer to your own storefront pattern for independent decoration. The total cost of decoration shall not exceed 2000 yuan; ◆ Open the "Wuzifang Stinky Tofu" store, its business model is mainly external sales, and all kinds of food inside are bought by customers, so it is not required that the store area is very large, about 10 square meter is enough. A 10 square meter storefront, the rent is about 15000-20000 yuan, and the location should be very good. After opening the first one, you can safely open the second, third and fourth ones.

As the saying goes: Tofu is made of water, which is true. Using our technology to produce stinky tofu, 1 kg soybean can produce more than 70 pieces of stinky tofu with specifications of 4.2cm×4.2cm×2cm. According to the retail price of Wuzifang stinky tofu shop in our company, 5 yuan can make a box of money (8 stinky tofu mentioned above) and 20 Jin of soybeans (worth about 40 yuan). All our chain stores can set prices freely according to the local consumption level. Even if you sell one, three, four or five dollars, the profit is very, very considerable. The profits of more than 20 other specialty foods are also several times higher.

You can open multiple chain stores in a county or a city. As long as you manage and manage well, it is easy to create a profit of several hundred thousand yuan a year.

The operation process and management of Wuzifang stinky tofu shop are very simple: when you come to inspect everything, you have decided to join our Wuzifang stinky tofu shop and signed a franchise agreement with us. Next, the first step is industry and technical training. The training content: 1, how to make soybean into stinky tofu and all the production techniques of more than 20 other special foods, including the production of some auxiliary raw materials; 2. How to choose the store and how to decorate it; 3. How to open a shop, how to publicize, how to make a profit, how to manage and so on. The technical training time is generally about one week, and finally the learners fully master the full set of skills. The number of trainees is self-determined, generally around 1-3, to ensure that men, women and children can learn. During the training period, all accommodation and meals will be arranged by our company free of charge, and no other technical fees will be charged. When the franchisee opens, the company can send professional and technical personnel to provide assistance and guidance according to the actual needs (the expenses required shall be borne by the franchisee). The second step is the placement, store selection and decoration of food processing workshops: the food processing site is 20 square meters, which has no requirements and no impact on water, electricity, sewage and surrounding environment; The storefront only needs 10 square meter. If the storefront allows, there is always 30-40 square meters in the front store and the back factory. No odor, oil smoke, noise and other pollution, shopping malls, supermarkets, downtown areas, commercial streets, tourist areas, schools and so on. Both are preferred locations; The general advertising company can complete all the decoration of the store in 2-3 days, which is concise and can highlight the style and characteristics. The last step is production, management, management and development: all the materials used to make stinky tofu are: water, soybeans, paste and stinky brine. Water, ordinary tap water; There are soybeans all over the country; Point paste, the company has provided for many years, and the amount purchased from 200 yuan can guarantee you to use it for one year; Stinky bittern is brewed from a vegetable that can be seen everywhere. I will teach you how to make it. However, the brewing of stinky bittern takes several months, and the first phase of stinky bittern is provided by our company. Until you can use the stinky brine produced by yourself, the raw materials for the production of more than 20 other special foods can be obtained locally, which will never bring any influence to your production. The production and operation of two people can make a turnover of 20 thousand yuan a day, and the daily work procedures remain unchanged, which is very easy to manage. For you, the investment is not only less risky, but also quick, profitable, simple to operate, without any difficulties, and truly reap the benefits of fishermen.

1. What are the requirements for joining the "Wuzifang Stinky Tofu" store?

A: We don't ask you to deduct money. As long as you are healthy, free from infectious diseases and have certain investment and business conditions, there are no restrictions on any other conditions. Please bring your ID card or other valid documents when you come to study.

How can I join your company? What is the procedure?

Answer: Apply by phone or in writing → Come to inspect and confirm the intention → Sign the franchise contract → Pay the franchise service fee → Technical and industry training → Officially open the store → Long-term technical service, management guidance and auxiliary raw material supply.

3. How much is your joining service fee? What services are included?

A: The initial fee is 10000 yuan, of which: 1. Perfect technical training (the company provides free accommodation for up to 3 people during the study period, and the study time is about 7 days, and there will be no more free study), and is responsible for long-term technical guidance; 2. Wu Zifang. Brand use right; 3. The exclusive agency right of a county, city and district.

If I want to join this store, what is the total investment?

A: Total investment: 1 0,000 initial fee+4,000 yuan equipment+2,000 yuan decoration+20,000 yuan store rent+5,000 yuan working capital (equipment: about 2,000 yuan for stinky tofu making equipment, about 2,000 yuan for other 20 kinds of snack making equipment, and about 4,000 yuan for a complete set). You are free to use local materials or buy from our company. Decoration:

5. Are there any other products besides stinky tofu? Can we all learn after joining?

A: Our main product is stinky tofu. At the same time, we can learn the production techniques of more than 20 kinds of special snacks such as glutinous rice balls, beef balls and gold muffins for free. In the future, we will continue to develop new products and provide free training at that time.

6. What is your operation mode?

A: Advocate the form of store take-out. The storefront area is about 10 square meter, and the production workshop area is about 10-20 square meter. Mainly engaged in stinky tofu and other soup packets, beef balls, gold muffins and other more than 20 kinds of specialty snacks.

How many people does it take to open such a store?

A: From production to sales, only 2-3 people are enough.

8. What are the requirements for the choice of stores?

A: store location: pedestrian street1; 2. Food street; 3. Tourist attractions; 4. Near the park; 5. school; 6. Residential areas. Generally, the place with a daily flow of more than 2000 people is the preferred area.

9. What other fees are there besides the joining fee? Can you give me a discount on the admission fee?

A: Our joining fee is one-off and will not be charged in the future. If there are no special circumstances, the admission fee will not be discounted. In the future, each family will receive an annual management fee of 2000 yuan, and others will not charge any fees.

10. Will the company send someone to give guidance during the opening period?

A: If the franchisee requests on-site guidance during the opening period, the company can send professional and technical personnel to assist in the guidance as needed (the expenses required shall be borne by the franchisee).

Now stinky tofu has been added to many places (including Shaoxing). What is the difference between them and you?

A: We are fundamentally different from them. Our company is the first company in China to brand fried stinky tofu, package it and sell it in the form of chain stores. 100 was reported by many media, and won many provincial and national honors by 10. On the basis of our popularity and success, many people follow us, but their product characteristics and tastes, business philosophy, industry qualifications, corporate culture and supporting services are incomparable to us. If you want to join the stinky tofu industry, the following points can be used as a reference: 1. What is the popularity of his brand in the same industry? 2. What is his economic strength and scale? 3. How about his own management and business? 4. What is his product taste and culture?

Twelve, a lot of stinky tofu to join the franchise fee as long as a few thousand yuan or even lower, may I ask why your company's franchise fee must be 10 thousand yuan, but it only goes up but not down?

A: It is precisely because of the above essential differences that the joining fee is different. The so-called "only what you buy is wrong, and what you don't sell is wrong" is the truth. A very simple example is that in Shaoxing, almost every household can cook "stinky tofu". Anyone can set up a brand to join in and cultivate "stinky tofu", but how does it taste? If you don't pay attention to anything, as long as you can make stinky tofu, we will help you find a place where you can study for only 200 yuan. That's the truth! On August 17, 2005, the headline of the Daily Business Daily reported that many "Stinky Tofu" franchisees and training courses only seek immediate benefits and operate for profit, resulting in poor academic level and difficulties in operation, calling for caution in smashing the brand of "Stinky Tofu".