1, put the most important product selling points first.

According to the first cause effect and sales psychology's basic theory, introducing the selling points of products to customers in detail from the beginning will get the most effective practical effect and will be deeply touched. Therefore, we should put the most obvious selling points of new buildings in the front.

2. Create a psychological state of customer trust.

Only trust can be accepted, and trust is the basis of real estate sales skills. Trust can be divided into trust in new buildings and trust in people, and this aspect cannot be sloppy. Everyone should learn and train some skills on how to confirm the sales of goods.

Step 3 listen attentively

You don't have to talk about Kan Kan in detail when you meet a client. You should listen to and master the customer's ideas first. It is very important to learn how to ask questions in marketing, open the heartstrings of customers, and then know what to say.

4. What kind of people do you meet who will say?

Although they all buy houses, the customers' ideas and priorities are different. Settlers care about comfort and investment in value-added projects, while people who buy for their children care about culture, education and natural environment. There is no need to mechanically copy the required real estate sales skills and see what kind of people have the final say.

5. Believe in your own house

Every house has its advantages and disadvantages. Don't trust your house just because it is defective. If you don't trust your house and your self-confidence is not enough, customers will find out. Take the house as your own child, and the child's own is always the best. With this mentality, you will do well. This is a key real estate sales skill.

6. Learn to describe daily life.

Many salespeople are used to introducing new buildings in detail in a dry way, which is more than most buildings with large total area, and there is no way to arouse customers' purchasing enthusiasm. It is necessary to apply the sales skills of brand image narration to draw a beautiful scene of customers' settlement in their hearts, so that customers can be infected.

7. Flexible use of big numbers

Although large numbers are dry, they have convincing uses. Memorizing all kinds of data information of new buildings and introducing them to customers in detail will not only make customers believe in your new buildings, but also make them believe that you are very skilled and professional. This is not inconsistent with the final real estate sales skills.

8. There should be a bright spot at the end.

We should put the most important thing at the beginning, but we don't have to ignore the end. We can't have a head without a tail. Because of the recent effect, customers will leave a more unforgettable impression on what they finally hear. Can put some less critical items in the middle and leave some bright spots at the end, so as to stop the lingering fragrance and surge of emotion of customers. After your detailed introduction, customers should have the enthusiasm to buy. The sales skills and words in the real estate industry are like writing an article, to ensure that "the phoenix head, the pig belly and the leopard tail".