Let me briefly talk about the conditions for applying for live broadcast, which are mainly divided into two parts: personal anchor and institutional anchor.
1. Non-merchant status (talent/consumer)
Non-merchants and individual anchors must meet the following conditions:
Condition 1: Taobao Daren's account level reaches L2 level; (If you are not a Taobao talent, it is recommended to apply for talent first. )
Condition 2: You need to have good field control ability, fluent speech, clear thinking and strong interaction with fans, so you need to upload a video of the anchor leaving the country to fully and comprehensively show yourself. The video size should not exceed 3M, because the current system only supports about 1 minute, so I suggest you think about how to show your live broadcast ability through 1 minute, instead of just introducing yourself!
Condition 3: Pass the basic rule test of new anchor;
If you meet the above requirements and pass the examination, you can become the anchor of Taobao.
Application entrance: through the Taobao anchor app-log in to your Taobao account-the anchor recruitment on the banner of the information section.
Second, how to pass the audit efficiently?
Before the official live broadcast, it is necessary to release the live broadcast notice one day in advance, and the official will conduct a pre-trial.
It is best to release the live broadcast notice before 4: 30 pm. The pre-trial mainly depends on whether the title, content introduction and cover of the live broadcast meet the requirements of the live broadcast, and the live broadcast can only be carried out after the approval.
In the official live broadcast, the first ten minutes are very important, which determines whether your store traffic can reach the highest value. Because Xiao Er will enter the live broadcast room to watch in the first ten minutes, if Xiao Er thinks the anchor is very attractive, he will put your live broadcast into some public domain traffic to attract more new fans.
In addition, don't swear during live broadcast, don't talk about politically sensitive issues, and don't do anything against the law.