The four-part social e-commerce training program of Youshi Circle brings you an easy understanding of operational logic!

Part I: Fan Operation

The essence of all WeChat business operations is for traffic, and only traffic can be realized. Where does the traffic come from? Must be the fans. Fans are the foundation of operation.

Step 2: Product \ Service Operation

Product \ service is the core of operation. Without products and services, WeChat business is difficult to succeed. What fans pay and experience eventually falls on products and services, which is called user value.

Part III: Team Operation

In the Internet age, going it alone has become a thing of the past, and holding a group to keep warm is the trend. Even if you have the best ideas, the best products and the best services, if you don't have a reliable team, it's all a cloud.

Step 4: Platform operation

The platform referred to here can be divided into online (communication platform, sales platform, customer service platform ...) and offline (experience platform, activity platform ...). Like our common WeChat business, it is an online platform. Whether you are engaged in WeChat business or micro-e-commerce, you should be familiar with the rules of your main platform, serve yourself, and go to different platforms to understand their characteristics, such as Weibo and self-media platforms.

The above four parts complement each other, from fans, products, teams to platforms. This is a top-down operation logic. Only by understanding this logic and applying it to the exhibition life can we truly understand what WeChat business operation is!