Responsible for the maintenance and management of key customers. "the full name of KA is Key Account, which literally means key account. We are commonly known as key merchants or big customers.

Job responsibilities:

1, responsible for sales administrative support of the sales department;

2. Coordinate the communication and cooperation within the sales department and with other departments in sales;

3. Be responsible for statistical summary of sales data, analyze sales data, analyze customers' situation, do product analysis, sort out data and make plans;

4. Assist in formulating the distribution plan of regional sales budget, and supervise and analyze the sales performance;

5. Responsible for the collection and management of relevant information of target customers;

6, responsible for the guidance and supervision of sales administration;

7. Assist in sales management training and expand the knowledge and skills of the management team.

Capabilities required for KA operation:

1. Pay attention to the trend of platform rules.

As we all know, there are rules and regulations, and e-commerce as an industry also has its own set of complete rules and regulations. Take playing a game for example, you have to obey the rules to play for a long time. The "rules of the game" of e-commerce should not only abide by avoiding stepping on thunder, but also pay attention to its changes at all times.

2. Data analysis ability

To grow into a mature operation, data analysis ability is also essential. The product itself can't speak, but the data can reflect the state of our product, so the operation inevitably has to deal with the data every day. The most important thing is to learn how to collect, analyze and summarize data. Specifically, a mature operator should learn the data analysis of industries, competing products, shops and products.

3. Traffic acquisition capacity

As we all know, the traffic in JD.COM Station is mainly divided into free traffic and paid traffic. In this era of "traffic is king", how to obtain traffic is also a skill that a mature operator must learn. For the operation of some small and medium-sized sellers, it is enough to mainly optimize the through train and Haitou. If it is some brand stores, it is necessary to learn brand aggregation effect, shopping contact and other promotional tools.