In 20 1 1 year, fink company invested heavily in developing high-tech patented products: real, electric, dumb, teaching and other multi-functional jazz drums, which completely subverted the traditional jazz drums. The funk drum can be turned into a dumb drum with adjustable volume, a funk electric drum after the main machine is installed, and a high-end performance drum after the silencing system is removed. At the same time, FUNK combines the PMD pyramid teaching software with the host computer.
Countless children in this country learn to play drums with funk-adjustable jazz drums. As they grow up, some of them become talented drummers with potential. The previous FUNK silencer drum can no longer meet their requirements. Faced with this new growth, FUNK Company has also invested in its own wholly-owned musical instrument manufacturing factory in order to provide domestic professional drummers and professional drummers with better quality large-scale high-end drums. A world-class jazz drum production line was introduced from Australia, and a customized series of FUNK high-end drum brand "Time Machine" was launched. The raw materials are imported A-grade North American maple, rosewood, cat's eye wood and other expensive accessories that only appear on foreign big-name luxury vats. All of them are hand-made by loop technology, and only accept the customized orders of drummers, which extends the high-end positioning that at least a few people can enjoy.
20 12, FUNK uses its huge marketing platform for many years to make a strategic layout of the domestic market. First, we set up our own FUNK- Time Machine Drum National Spokesperson Drummer Competition, and held the national finals in August every year to form media resources. Then, we built "FUNK-4S stores" through nearly 100 domestic branches of the MLM chain, forming direct sales channels for products, and generating market feedback through media and channels. Finally, more innovative FUNK products are improved and developed in the factory. This industrial chain, which integrates R&D, production, sales, teaching chain and drummer competition media platform, represents the deep meaning of FUNK culture: "focus, professionalism, partners become bigger and stronger, and * * * grow together".
During the Shanghai International Musical Instrument Exhibition in June, 20 12, the Time Machine Drum Series signed the performances of famous domestic singer Sun Nan, recording drummer Yu Jin (founder of Time Beat) and internationally famous drummers ARNOLD and MARK as brand image spokespersons, and began to launch the timbre performance videos of the spokespersons one after another, which is the only national brand in China that pays so much attention to timbre.
The annual FUNK- Time Machine Drum National Spokesperson Drummer Competition has produced a large number of contracted drummers, covering all ages from children to adults. The national champion was won by Liu Zhanyi from Inner Mongolia, and the highest prize of the winner was "customized drum set for time machine". Two months later, the headquarters invited champions of various ages to Shanghai to record "Demo Collection of Speakers".
FUNK's philosophy is to enhance the core competitiveness of partners through innovation and teaching services. In order to implement this concept faster, FUNK and PMD pyramid teaching chain * * * jointly planned FUNK Drummer Day and started a national tour to support local partners and after-sales products. Welcome ideal drummers to participate in FUNK Drummer Day national tour.
In 20 12, FUNK participated in Frankfurt International Musical Instrument Exhibition and received a large number of orders from Europe and North America. National innovative brands began to enter the European and American markets. In the same year, the FUNK trademark registered in the European Union and the United States also obtained certificates, and the FUNK brand has changed from a national brand to an international brand.
FUNK- the pioneer of national brand innovation.