(Qingyuan Land and Resources Information Center)
This paper briefly introduces the basic functions of the geological data service website, expounds the principles of establishing the satisfaction evaluation index, and divides it into five index elements from the user's point of view: website introduction, information content, page design, operation and use, and website openness, and the significance of carrying out the satisfaction evaluation.
Keywords: evaluation of user satisfaction of geological data service website
Geological data service website is an important part of geological information service, an important carrier and channel for the public to obtain geological data information, an important tool for geological data management departments to provide online geological and mineral information services, and a sublimation of geological data management departments from material to virtual, spatial and world geological information services. How to give full play to the role of geological data service website needs to analyze and study its user satisfaction.
1 Basic functions of geological data service website
Geological data service website is a website established by geological data management department on public information network. It provides various services related to geological data information through the homepage. Generally speaking, it has the following basic functions.
1. 1 publicity function
Geological data service website is a professional website established by the geological data management department on the Internet to introduce the institution and its collection resources, provide geological data information services and promote information exchange. Through the network, the geological data service website has built a bridge between the geological data management department and the online users and played an important propaganda role.
1.2 Revealing function
Almost all geological data service websites have columns introducing geological data resources, which are used to reveal the scope, types, catalogues and characteristic collections of collections. Due to the different processing depth of geological data information resources, the collection depth revealed by each website is also different, including all case introductions, file catalogs, file catalogs, full texts, etc.
1.3 service function
The service function of geological data service website is shown in two aspects.
One is the service to all walks of life, that is, the use of geological data. The biggest driving force and achievement of building geological data service website is the expansion and extension of geological data utilization. Geological data service website provides rich geological data information resources, which enables geological data users to realize real-time geological data information query and complete geological data information transmission service with the help of network.
The second is to serve geological data workers. The standards, norms and guidelines for the protection and management of geological data published on the website play an important role in the research results, training and education of geological data management departments and their professional and technical personnel, and in improving the work, theoretical level and practical ability of geological data workers.
1.4 intermediary function
Geological data websites establish direct or indirect links with domestic and foreign information resources websites, various professional websites and other related websites, realize the integration of information resources in cyberspace, play the intermediary role of resource connection, greatly enrich the information capacity of websites and facilitate users to collect useful information.
2 user satisfaction evaluation index principle
User satisfaction refers to the overall emotional response of users to a service or product in different degrees after comparing their actual functional performance with their previous expectations for the service or product. When users are subjectively satisfied with the service or product, they can be prompted to continue using the service or product. Therefore, when evaluating the characteristic requirements of geological data service websites according to user satisfaction, in order to make the index system comprehensively, systematically and objectively reflect the situation of geological data information resources, the following principles must be followed when designing the evaluation index system.
2. 1 science
The establishment of the evaluation index system of website satisfaction should be based on the internal relationship of website service itself, the evaluation theory of user satisfaction and the scientific theories and principles established by the statistical index system, and select specific, reliable, practical, accurate, easy to understand, easy to calculate and analyze indicators to objectively, comprehensively and scientifically reflect the essence and regularity of website service. Therefore, every index in the evaluation index system should have a clear and scientific connotation.
2.2 comprehensiveness
If the user satisfaction index is not comprehensive, it will not accurately reflect the user satisfaction, and it will not be able to comprehensively improve or improve the service quality. Therefore, the evaluation index system should be able to reveal, describe and reflect the status of geological data service websites from all levels and aspects, covering all major factors, comprehensively and completely reflecting the evaluation objectives and avoiding one-sidedness; The evaluation index should be highly universal and reflect its most essential and important performance.
2.3 controllability
The evaluation of users' satisfaction will make users have new expectations and help to promote the geological data management department to take improvement measures. However, if the geological data management department cannot or unconditionally take action to improve under certain circumstances, it will not be used as an evaluation index for the time being.
2.4 operability
When designing the evaluation index of website user satisfaction, we should not only pay attention to the scientific design in theory, but also pay attention to its operational feasibility, because the result of user satisfaction evaluation is a quantitative value, and the set evaluation index must be statistical, calculable and analyzable.
3 user satisfaction evaluation index system
User satisfaction index system is an index set of users' requirements for services or products and evaluation factors. Evaluating the geological data service website from the user's point of view can be divided into five index elements: website introduction, information content, page design, operation and use, website openness and its decomposition elements.
3. 1 website overview
The homepage of the website provides the background information of the website, such as the date of establishment, recent updates, evolution, organizational settings, photos or icons, address and contact information, as well as the development direction and trend of the website, which is very useful for understanding the basic situation of the website and evaluating it. The following indicators can be selected for evaluation: ① Website logo: the homepage logo at the end of the website; Special symbols representing personal home pages or files in websites; Whether the URL contains Purl (Persistent Uniform Resource Locator), etc. ② Website security, management and maintenance: whether to use a dedicated Web server, whether to take effective preventive measures to prevent hacker attacks, and the severity of website information content.
3.2 Information content
The richness of information resources, the accuracy and reliability of information content and the convenience of information retrieval and utilization of geological data service websites are important measures to measure a website. The available evaluation indexes are: ① Information content range. From the perspective of information products, does it include conference information, research reports, etc. ; From the source of information, whether there are graphic image information, text information, audio and video information, etc. ② Timeliness and stability of information. Timeliness refers to the update frequency (speed and cycle) of web content, while stability refers to the maintenance status of data and the correctness and update of linked data. (3) the novelty, uniqueness and completeness of the data, whether it has special information. (4) Whether the information inquiry system and retrieval tools are complete, and what is the precision and recall rate. ⑤ The degree of organization and order of information resources refers to whether the structure is clear and the level is concise.
3.3 Web design
Users are always attracted by websites with reasonable structure, orderly material organization, balanced combination of graphics and text and elegant appearance. The investigation of web page design can be carried out from the following aspects: ① overall structure. What is the layout structure; Whether the color selection is just right; The choice of font and language, and the level of text expression; What are the characteristics and effects of web page layout, overall modeling, text pictures and multimedia? ② Page hierarchy. Whether the hierarchical processing of web pages affects users' patience, whether they can immediately return to the home page or the previous page at any level of the website, and whether they can jump freely between columns. 3 layout. The formatting degree of menus, tables, titles and frames of web pages, and the consistency between the design and layout of each web page. ④ User interface friendliness is divided into five grades: good, good, average, poor and poor.
3.4 Operation and use
With the same amount of information resources, the use and operation of websites are very important. We can investigate from the aspects of links: ① the number of links. Put corresponding link pointers on other important sites to communicate with other systems on the Internet. ② Link status. Whether there is an empty chain or a dead chain when moving from one website to another. (3) Link speed (response speed) refers to the waiting time for entering a website, from one webpage and website to the next. ④ The demand of computer environment affects the number of users, which in turn affects the utilization rate of network information and the availability of data. ⑤ Accessibility of the website, whether to set a unified download link and search tool, whether it is currently accessible, and whether the link points remain stable.
3.5 Website Openness
The openness of the Internet determines that the openness of the website is very important. The indicators that can be selected to measure the openness of the website are: ① the setting of message boards and BBS. ② Whether the reply to the email is effective and timely. ③ The initiative and interactivity of the website, whether the website provides various interactive interfaces and contact information, and whether it often actively contacts users to provide or obtain various relevant information.
4 the significance of customer satisfaction evaluation
Browsing the 3 1 provincial geological data service website through the link of the website of the National Geological Archives, it is found that there are more or less the following situations: ① the information scale is not large, the content is not rich enough, and the characteristics are not prominent enough; ② The timeliness is poor, especially the dynamic information, which obviously lacks timeliness; ③ Lack of communication channels with website users, no message box, online consultation, etc. ④ The inspection function needs to be improved; ⑤ The coordination of page design is insufficient, and the structure needs to be adjusted; ⑥ Small visits and low user participation; ⑦ The feedback function is poor, and there is a lack of statistical data on the use effect. Therefore, it is of great significance to evaluate the user satisfaction of geological data service websites.
(1) Satisfaction is the subjective and objective evaluation index of geological data users on the resources themselves and their services, and it is one of the important statistical indexes for evaluating geological data services. It is of great practical significance to evaluate the quality and service of geological data information resources for geological data management departments.
(2) Through the evaluation of website users' satisfaction, the geological data management department can accurately, timely and reliably understand users' evaluation on the management, service and use of geological data information resources, understand users' needs and expectations, and understand the shortcomings in the management and service of geological data information resources, which is conducive to re-examining the quality of geological data information resources and the benefit of investment in information resources construction, and also provides scientific decision-making basis for geological data information resources construction activities, so as to better adjust the subsequent utilization and development of geological data information resources.
(3) It is beneficial to the development and utilization of geological information resources. The function of geological data management department is not reflected in the number of collections and the scale of buildings, but in the development and utilization of geological data information resources. This will also become a key factor affecting the evaluation results of website user satisfaction. If the geological data management department improves the service quality according to this result, it will certainly promote the development and utilization of geological data information resources.
(4) Geological data service network facilities are more perfect. Through the evaluation of website users' satisfaction, we can know whether the software and hardware equipment of geological data management department can meet the needs of users, find out the existing problems and find out the gap.
5 concluding remarks
Due to the differences in the actual situation of various geological data management departments and the continuous progress of technology, the user's demand will continue to change, so the evaluation results of users' satisfaction with the website are also changing. Therefore, the geological data management department should constantly adjust according to the characteristics of users' needs, so as to build a scientific and efficient geological data service website and better serve users.