1, telephone site selection: the franchisee provides the site selection and the head office evaluates it (★★★★☆☆).
The scheme is mainly provided by franchisees, and the corporate headquarters only reviews the submitted materials. For franchisees, this location method has certain limitations and great risks. After all, the enterprise has not really seen the actual situation of the store.
2. Guiding site selection: the headquarters provides the site selection scheme, and the franchisees choose (★★★★☆☆).
The headquarters tells franchisees what the target group is, where to open a store, what to pay attention to when looking for a store, and so on through training.
It is better to teach people to fish than to teach them to fish. This method is not bad, but it also has shortcomings. Because there are many factors to consider in site selection, more of which are experience, franchisees may not be able to learn it in a short time, and it is difficult to fully apply it to actual site selection.
3. Third-party site selection: the headquarters entrusts a third party to provide site selection services (★★★★★☆).
At present, there are many professional third parties providing site selection services, usually from professional site selection teams or data platform service companies. The headquarters may entrust a third party to help in site selection when its own site selection capacity is insufficient.
How to choose the location of imported food stores?
The third party is basically an enterprise with store resources. Because stores are rich in resources and have a large choice, third-party location also has certain advantages.
4. Site selection: franchisees and headquarters * * * will send people to conduct site selection inspection (★★★★★★ ★).
Site selection is the same as site selection, some enterprises will charge a certain fee, and some enterprises will be completely free. In any case, * * * has a position, and under the guidance of professionals, it can investigate and evaluate the actual situation of people flow, passenger flow, traffic conditions, consumption level, consumption positioning, competition analysis and so on around the store.
When choosing a site, whether the headquarters tries its best to help franchisees reduce risks as much as possible at the beginning of opening a store should be one of the key points that entrepreneurs need to pay attention to when choosing a franchise brand; At the same time, the higher the investment cost of site selection, the higher the corresponding joining cost may be.