In the field of planning, Ye Maozhong is called a "genius". Ye Maozhong, a genius, is used to "building markets" where there is no "market" and "expanding roads" where there is no "road". He is extremely good at the overall marketing planning and advertising campaign planning of enterprises. Just like a powerful actor, there is always endless work.
197 China Best Marketing Planning Case Award,198 China Top Ten Classic Marketing Case Planning Gold Award, and 2000 China Top Ten Famous Planning Case Award. He is good at enterprise overall marketing planning and brand integration design, and has formed his own theory and action system in practice.
His monographs include Notes of Advertisers, Looking Back at Planning, Icon Brand Integration Planning Documentary and New Planning Concept.
1997 was rated as one of the top ten planners in China and one of the top ten planners in China in 2000.
Brief introduction of Chen Rongbiao
Chen Rongbiao, who has 20 years of planning practice and theoretical experience, is one of the pioneers of image planning industry in China and one of the practitioners of cultural industry in China. With the accumulation of many years' practical experience, he pioneered the CIS (Enterprise Identification System) strategic promotion mode with "MI" as the core, that is, the famous modern CI strategic planning and promotion method of "health first, packaging later". By paying attention to operability and effectiveness, it has shaped its unique strategic view and effective advertising view. Successful cases include "Give you a five-star home-Country Garden", "Create a spiritual space-Dong Peng Ceramics", "A century-old province-the 12th Guangdong Games", "Zhangcha, a famous knitting town in China", "Nanhai City (now Nanhai District) in Suide County, Lion King County" and "Longguang Group". Hundreds of people, including the "National Dragon Boat Race", are regarded as the core soul figures of Dunhuang cultural industry institutions and Dunhuang advertising companies, and are also called "image strategy and cultural industry traders" in China.
Brief introduction of Zhu Yutong
General manager of international brand marketing consulting company, guest lecturer of EMBA class of Tsinghua University Shenzhen Research Institute, researcher of China Planning Research Institute, member of planning expert committee of China Productivity Society, and advocate of new marketing theory. Media expert consultants such as Sales and Market, Advertising Guide, Chinese and Foreign Management and China Business News. Senior planning consultant; One of the top ten marketing planners in China; Top ten gold medal consultants in Shenzhen consulting industry; The eight most influential planners in China, the top ten marketing figures in China and the top ten planners in the first China; Twice won the titles of "Top Ten Planning Industry Leaders in China", "Top 100 Professional Managers in China" and "China 100 Excellent Advertiser", and was awarded the "China Planning Industry Meritorious Medal". Shenzhen Management Consulting Industry Association is "one of the 20 most influential people in Shenzhen consulting industry in 2004". He has published monographs such as Exposing an Advertiser's "Conspiracy", Extraordinary Planning, Marketing X-Files, Unlocking the Mystery of Marketing, Channel Conflict, etc. The only constant is change. Management and other major works: China Management Consultant Manual, Enterprise Strategic Management.
Brief introduction of Zhang Daqi
China, Vice President of Planning Research, 1984 Master of Arts, East China Normal University, 1992 entered the marketing advertising circle from colleges and universities. He has served as the planning creative director of three well-known advertising companies, the advertising consultant of many well-known domestic enterprises, and has also independently done some major marketing advertising planning cases to provide services for many brands. 1997 published the monograph "Selling Secrets-Documentary of Zhang Daqi's Planning", which caused many book reviews, and then began to give lectures in enterprises, universities and advertising circles. Later, it was successively rated as "Eight Planners in China", "Representative of Ten Planning Schools in China" and "2 1 person who influenced the planning circle in China" by some domestic institutions or books. At the beginning of 2004, an alternative economics reading co-authored with others, Time of Details, was published.
Zhang Daqi emphasized that "the core of brand strategy is brand positioning, and the main problem to be solved in planning is positioning", and advocated that "advertising doesn't care what everyone sees, but everyone should know that clever advertising lies in its ideal oral effect", and advocated that "creativity is not equal to performance, but performance is another thing at the same level as planning and creativity, and an excellent planning and creativity should not be destroyed by a mediocre, clumsy or random performance". His "event marketing planning" characterized by creating sensational social news and his unique performance in creativity have always been praised by domestic insiders.
Brief introduction of Wu Xiaoding
Doctoral student, major: economic management, professor, doctoral supervisor.
Main planning case: enterprises involved in management consulting
Jilin Fiona Fang Co., Ltd.,
Changchun Owen Kangning Pipeline Co., Ltd.
Beijing Fangda Science and Technology Development Group
Changchun futures trading hall co., ltd
Changchun Municipal Government (Exhibition Hall)
Haicheng Acrylic Textile Factory 200 1- 12
Haicheng Bao Li Plastic Company 200 1- 12
Development Strategy of Dalian Hao Han Enterprise Management Consulting Co., Ltd. 200 1- 12
Jilin Huabang Career Development Co., Ltd. (Songjia Shopping Plaza) 2002- 12
Opening of Changchun Baiyi Club 2003- 1 1
Planning Demonstration of Vantone Garden Shopping Center in Changchun 2004-3
Opinion of recommender or recommendation unit: Professor Wu Xiaoding is a senior researcher at the Planning Institute of Guangzhou University and agrees to be the organizer of China Planning Institute.
Introduction to Dalin
Researcher of Planning Institute of Guangzhou University, engaged in the planning, organization and guidance of national projects for many years. He is good at organizing a vivid and influential activity by using the professional skills of film directors. While commercializing social activities, they also socialize business activities, and the two blend and complement each other. Dalin has accumulated dozens of successful cases of large-scale social activities based on the creed of "never imitating others and never repeating yourself", and "from shallow to deep" can be used as a blueprint.
From 65438 to 0998, Dalin was rated as the "Top Ten Planners in China" project planner.
Masterpiece:
[China Millennium Monument]
At the turn of the century, people went belly up. 1999, Beijing decided to choose a site to build an altar, which was a great event. Mr. Da Lin, a researcher of our institute, joined the Preparatory Committee of China Millennium Monument as the general planner, participated in creative design and led large-scale activities, and completed the whole planning process of the Millennium Monument from preparation, fund raising to completion ceremony with the members of the expert group.
In the 24-hour uninterrupted broadcast of the Millennium Celebration, the China Millennium Monument was included as a classic lens of the celebration scene of the Chinese nation. Subsequently, the people of China celebrated China's success in joining the WTO and bidding for the Olympic Games at the China Millennium Monument. Since then, the China Millennium Monument has become an altar for grand ceremonies.
Brief introduction of Chen Fang
Mr. Chen Fang is a soldier from Shaoxing, Zhejiang Province, the founder of China Planning, one of the top ten planners in the first China, the world's top inventor of creative techniques, a senior archaeologist and a cultural scholar. It was once called "Nine Stages of Creativity" by planning experts such as the United States and Japan. At present, he is the chairman of Beijing Creative Village Marketing Planning Company, the Secretary-General of International Brand Standards Engineering Organization (IBS) in China, the Executive Dean of China Marketing Planning Research Institute, the special planning expert of the United Nations (CCC/UN) and the special planning expert of the United Nations (F/UN), and concurrently serves as the general planning and strategic consultant of dozens of group companies, universities and various associations.
Scientific research achievements won the first prize of Chinese Academy of Military Sciences (1986), China Academy of Social Sciences, Central Party School (1988) and the first prize of papers of Academy of Military Sciences (1992). Nearly ten marketing planning achievements have reached the highest level in the world and won the Guinness Book of Records.
Enterprises that have served include: FAW-Volkswagen, Dazhai walnut dew, Huabei Pharmaceutical, Shi Yao, Mengniu, Tiens Group, Tasly, hongta group, Hesheng Chuangzhan, Dahongying, Senda, Skyworth, TCL, China Huacheng, China Telecom, China Agricultural Bank, China Post, Sanjiu, Hebei Xuechi and Hubei Fuwa Group. ...
Mr. Chen Fang led his creative village team to create countless firsts in the field of planning in China:
He was the first person who planned to plant the seeds of China Tea Ceremony on Mount Olympia (2008).
The first to plan and implement the United Nations International Brand Festival (2008)
He was the first to propose to the United Nations the establishment of "World Harmony Day" (2005).
He was the first to plan a series of public welfare activities for the 60th anniversary celebration of the United Nations (2005).
The first person to plan American space travel (2005)
He was the first person to plant live ants on the earth for space experiments (2004).
The first person to plan and implement the China brand appeared in Moscow's Red Square (200 1).
The first person in the history of world sports to plan the 40,000km Olympic bid (200 1)
The Millennium Celebration was first planned and implemented in China (138 countries participated, 1000 TV stations broadcast live) (1999).
He was the first to do a series of marketing planning for US President Bill Clinton's visit to China (1996).
He was the first to write a series of books on China planning (1995-2002).
The first idea is to advertise on the top of Mount Everest (1995).
The first one plans to advertise on the Soviet-American spaceship (1994).
A series of concepts such as journalists' festival, computer festival, marketing festival, brand festival, creativity festival and health festival were first put forward and put into practice (1994).
The scheme of "one yuan and two bodies" cross-sea bridge was first put forward (1993).
The strategy of "one country, two systems" was first put forward to the Central Military Commission (1987).
……
Brief introduction of Zheng Jianping
Vice president and researcher of China Planning Research Institute, vice president of Shaanxi Development Committee, member of Shaanxi Political and Economic Research Association, and visiting professor of xi Jiaotong University. Founded the industry's very famous "New Weekly" and "Investment Guide". Chairman of Shenzhen United Space Exhibition Art Co., Ltd.
Graduated from Jiaotong University, came to Shenzhen from 65438 to 0989, and successively participated in the establishment of New Weekly and Investment Guide, and joined the exhibition industry in China. The wounds he created, such as the stainless steel giant sculpture in front of Shenzhen Museum, have become classic works of city symbols, and its unique creative style has been highlighted in the planning and founding theme in recent years. Shenzhen United Space Art Co., Ltd., founded by him, has undertaken many large-scale theme park construction projects in China, and is known as "Zhang Yimou in the design field" and an outstanding planner of China tourism exhibition industry.
● 1994, Zheng Jianping was appointed as the general planner of Guangdong Pavilion of China Social Achievement Exhibition. The museum won the best organization award and the first place in the best decoration design award;
● 1995. The "Exhibition of Economic and Social Development Achievements of Shenzhen Special Economic Zone 15 Anniversary" planned by Zheng Jianping, the general manager, has aroused widespread concern in the society. It is one of the most modern large-scale exhibitions in the exhibition history of China, and Shenzhen Museum has been awarded the title of "Top Ten Excellent Exhibitions in China".
● 1997 The nationwide unprecedented "14 Great Civilization Achievements Exhibition since June" kicked off. The Guangdong Pavilion, with Zheng Jianping as the chief planner and chief designer, won the first place in the Best Design and Decoration Award and the Best Organization Award, so Zheng Jianping won the reputation of "the first person to exhibit in China".
● 1998, master plan of "China dinosaur park", a tourist boutique in Changzhou, Jiangsu.
●2006 54 38+0 Chief Designer of Shenzhen Ocean Pastoral Ecological Civilization Museum.
Brief introduction of Tan Xinzheng
Since 1989, we have focused on the propaganda and research of the food industry, and established Sichuan Wuzhou Advertising Co., Ltd. from 1994. Successfully grasped the positioning of the National Sugar and Liquor Trade Fair as "the first meeting in the world" and carefully planned a large number of famous brand enterprises such as Shanxi Fenjiu Factory, Pepsi Company and Inner Mongolia Ningcheng Laojiao Co., Ltd.; Successfully made the first large-scale planning and advertising implementation for Anhui Golden Seed Group, Hubei Zhijiang Liquor Co., Ltd., Guangdong Baozhongbao Group, Henan Shangliang Group, Aodeli Group and Shandong Shiliquan Liquor Group, and achieved remarkable results. By newspapers and magazines as "food enterprise packaging planning master".
Brief introduction to China
Honor, theory, practice, comment
Honor:
1, planning the golden key.
The west has mcguire's golden finger, and it will succeed wherever it points. China has Hua's golden key. Hua is one of the top ten planning experts in China jointly selected by CCTV, People's Daily Overseas Edition and China Industrial Economy, and is known as "the head of the new generation planning industry". He is currently the only national expert in China who holds a recognized golden key to planning.
2. Marketing Jinding Award
Mr. Hua won the 3rd China Marketer Jinding Award-Best Outstanding Marketing General Manager Award. The award was jointly selected by the most influential authoritative media in the marketing field, such as Sales and Market magazine and CCTV 100, and was praised as the "Nobel Prize" in the marketing field in China.
3. Mr. Hua was also named "Top Ten Outstanding Marketing Managers in China" in the first international marketing festival, "Top Ten Trainers in China" in the first trainer conference in China, "Person of the Year in China Wine Industry" and "The First Person in China Wine Industry Marketing". , and has been well received by many industries.
He is currently the president of Beijing Huahongbing Marketing Research Institute.
theory
Hua is recognized by the industry as "the first theoretical warehouse in China".
1, founder of Jingxin marketing theory
The so-called honest marketing refers to precise planning, fine marketing and honest operation. This theory has been widely recognized by many successful entrepreneurs such as Yan Xijun, president of Tianjin Tasly Group, Niu Gensheng, president of Mengniu Dairy, and Liu Chuanzhi, president of Lenovo Group.
2. The founder of the theory of 54 golden keys in actual combat marketing
Collect the theoretical innovation and practical experience of 300 successful marketing enterprises in China 15 years, and finally form a complete theoretical system. Since then, the history of copying western theories has ended in China marketing circle.
The Golden Key is the first complete marketing theory system in China since the reform and opening up. This theoretical system completely interprets the China version of "philip kotler" from the perspective of six core competitiveness: customers, products, channels, competition, communication and strategy. This theory has guided more than 50 successful brands at home and abroad, such as the century-old brand "Wang Lao Ji Pharmaceutical" and China Juice King "Huiyuan Juice".
3. There are more than 0 monographs 10, such as All-weather Marketing, Reverse Marketing, Strong Brand and Strong Marketing, which strongly shocked the traditional marketing theory circle.
At the beginning of 2004, Peking University, Fudan University, Guangzhou University and other well-known institutions of higher learning established the "China Marketing Theory Research Group", and began the academic research on this brand-new and practical theory.
practice
Theory is rooted in every real market practice. Hua used to be the special assistant to the president of Huiyuan Juice, the planning director of North District and the general advertising planner. He used to be the chief consultant of Guangdong Wanglaoji Pharmaceutical Planning, the planning director of Tianjin Tasly Group, the general manager of Guizhou Chishui River Wine Marketing, the planning director of Guizhou Jinshili Wine Industry, the general manager of Shanxi Zhongyuan Wei Pharmaceutical, and the general manager of Tongluo Pharmaceutical Sales. From 65438 to 0994, almost all the most popular brands on the market are related to him every year.
When China intends to operate any brand, competitors in the same industry are afraid to relax and are eager to study China's marketing strategy. No wonder Hua was praised as "the most popular planner in China" by more than 0/00 professional media at home and abroad in 2003.
Huiyuan Juice is planned to be the first in China. At the start-up stage of Huiyuan Juice, Hua and the president of Huiyuan Juice jointly performed a modern myth, which made Huiyuan Juice become the number one seller in China within one year from a brand in Beijing.
Planning Tasly Group modern liquor. When Tasly Group, a listed company, developed a big health industry, Yan Xijun, president of Huahe Tasly Group, planned a modern liquor, Jinshili Liquor, which innovatively applied modern Chinese medicine technology, and became the brightest star in China wine industry in 2003.
Planning Guangdong Wanglaoji Pharmaceutical. In 2004, Wang Laoji Pharmaceutical, a century-old shop, saw the fastest increase in product popularity. The slogan "Drink Wang Laoji if you are afraid of getting angry" resounded throughout the country.
In 2004, he served as the chief planner of Mao Yan wine industry. Hua once again set off the third revolutionary wave of China wine.
Brief introduction of Lin Liyuan
Dean of China Planning and Research Institute, Dean of China Regional Economic Research Institute, Professor of Management Department of Guangzhou University. Long-term engaged in talent quality teaching and research. There are 5 million words in monographs such as Quality Training of Management Talents and Modern China Talent Development Training Series (eight volumes). It has been widely praised by college students and all walks of life.
Mr. Lin Liyuan is a representative of Guangzhou Municipal People's Congress, director of the Marketing Department of Guangzhou University, director of esperanto association, director of China University Marketing Research Association, director of China Marketing Society, and the fourth vice president of Guangzhou Andexin Quality Education and Training School. Committed to educating the people and serving the society is the foundation of his career and his ultimate destination.
Brief introduction of north ice
Doctor of Business Administration, Top Ten Excellent Planning Experts in China, Top Ten Tourism Planning Experts in China, Planning Symbol of China's 30 Years of Reform and Opening-up, Member of China Expert Committee of IBF International Brand Alliance, Member of China Planning Expert Committee, Member of China Tourism Culture Expert Committee, Hunan Tourism Planning Review Expert, Executive Director of Hunan Marketing Society, Executive Director of Hunan Huxiang Culture Research Association, Chairman of Hunan Vision Management Consulting Co., Ltd., Chairman of Hunan Vision Tourism Planning Center, Dean of Hunan Vision Enterprise Culture Research Institute, and Tourism Research Institute of Hunan University.
Academic research direction: enterprise strategic management, enterprise culture management, regional tourism economy and tourism planning.