First, there must be conditions.
1, number of friends
There must be a certain number of WeChat friends on WeChat. If there are only dozens, it is impossible to do WeChat marketing. There must be at least 500 friends in the early stage, and they must be high-quality friends to produce certain effects. Of course, you can also increase your WeChat friends through some later efforts. (such as drainage)
2. Impression of friends
You might say, isn't selling something related to your personal character? If so, you are wrong. If you are a street vendor, or you may not need it on Taobao, it may be relevant to sell things on WeChat now.
In other words, how do you treat your friends, customers, classmates, etc. , and whether your reputation among friends is good; How people evaluate you is also important. Most business starts with friends around you. If your friends don't approve of you and support you, how can you convince others?
3. Social resources
Social resources need some experience, which is more difficult for college students who have just graduated. But for those friends who have worked for several years, you haven't met and made friends with other friends besides colleagues, such as customers and partners. They have certain social network resources, which will play a very important role in your WeChat marketing meeting, because they are the mainstream of society, rich and well-connected, and can get their support and get a good result.
4. Copywriting skills
Wechat marketing depends on your words to impress people. If you can't describe it in words, just send pictures, and you can't impress others at all. A good product needs a talking word to support it, so that it can have vitality.
For example, a friend who sells clothes, do you think it will be effective to directly put pictures of clothes and colors, styles and sizes of clothes? You often do this, your friends are annoying, and your good friends are fine, such as ordinary friends or friends you don't know, and they will definitely blacklist you. Therefore, to do WeChat marketing, you must have a certain writing skills, and you don't need how good the copy is. At least you have to describe the product clearly.
5. Marketing ability
Marketing ability is also a factor that cannot be ignored. Why Xiaomi can succeed is his strong marketing ability. This is very important on the Internet. We all say that doing WeChat marketing is of course inseparable from the word marketing. (And many people are doing sales promotion)
Second, the preliminary preparation
1, good name
A good name, easy to spread, can increase your popularity several times. For example, the rich brother who sells rice, and the X brother who sells rice by WeChat name. You can tell at a glance that it sells rice. For example, in X.com's article on agriculture, you can see at a glance that this is an agricultural product. The name suggestion of WeChat is your industry or product plus your personal name. It is not recommended to use any micro store or English name, which is difficult to identify. In addition, the micro signal should not be too complicated. It is recommended to use numbers or simple English letters to facilitate everyone to add your WeChat.
2. Choose the right product
It is very important for WeChat marketing to choose products. It is suggested that the product should have the following characteristics:
① High gross profit: guarantee 50% gross profit, even the higher the better.
2 Less competition: For example, local specialties, clothes and shoes are not recommended to be sold on WeChat because there are too many.
③ Good quality.
Public demand: everyone can have needs, such as new products, and everyone is willing to try. If it is clothes or shoes, it is either dissatisfied with the style or inappropriate.
⑤ Easy to spread: It is not convenient to write too many words and put too many pictures on WeChat, so it is best to make the product clear within 200 words, which is also convenient for everyone to remember.
3. Product carrier
Wechat has a disadvantage, that is, it is not convenient to place orders and pay. What should I do? So you should make the following preparations.
① Opening Alipay account; 2 Apply for the official account of WeChat WeChat; ③ Ask professional companies to develop micro-stores; ④ Prepare multiple bank accounts.
4. Other issues
① Delivery problems: product packaging, finding express delivery, etc.
② After-sales problems: after-sales process, after-sales problems, etc.
③ Materials of products: words, pictures, etc.
Third, marketing strategy.
1, personal brand
Since I can make friends with you and join your circle of friends, I definitely recognize you or want to make friends with you. Whether they know each other or not. So you want others to know who you are and that there is a living person behind WeChat. Therefore, your WeChat not only publishes the promotional content of the product, but also shares your personal life and life feelings, so that people can know who is behind this WeChat. What you share must be positive, positive and positive, and shape your personal brand.
2. Emotional strategies
Everyone knows what kind of person you are and has a good impression on you. If this suits you, you can make good use of people's good impression on you and market some products slowly and step by step. Don't advertise many products in one day, which is easy to make people feel disgusted.
3. Sharing technology
When a friend buys your product, you should share it as soon as possible, so that people can see that so many people buy it and have a good shopping experience. Share after buying and receiving. When sharing, be sure to put the screenshot of the order information and the conversation content on it, which is more real. This is an effective way to stimulate other friends to buy.
4. Interactive links
In the circle of friends, you should let your friends know that you exist. If your friends send some good content or information, you should comment. If you don't know what to comment on, at least ask for a zan. In fact, sending a WeChat circle of friends is just to know how many people are paying attention to him. Always associate with people, and you will naturally have a good impression on you. This is a very important behavior. Often send some circle of friends to interact with friends.
5. Pushing technology
It depends on different friends, usually better friends. If you are joking, you must master a degree, don't ask too much, enough is enough. (This method is not recommended)
6. Learn to be grateful
No matter which friend bought it and how much it costs, you should thank others and thank them in front of people all over the world. People support you, perhaps not because your products are good, but because they recognize you, so you should know that we owe them a favor for this purchase and remember when you will repay it. A person who knows how to be grateful can get the respect and continuous help of others.
Fourth, enhance trust.
Show the truest side to everyone, don't pretend to be forced.
On WeChat, especially your personal WeChat, you try your best to show your truest side to your friends. Share more about your life and personal preferences on WeChat. Don't pretend, the more real the better. Like how to survive. When friends in your circle of friends know that a person behind him has gradually developed interest and trust in you, everything becomes simple.
Treat every new friend sincerely and communicate with them more.
If someone adds you, one is to learn from you, the other is to cooperate with you and the third is to like you. Either way, be kind to every friend and don't put on airs. When someone talks to you, no matter how busy you are, you should reply, whether it is a comment or a message, so that you won't stay, and people will feel his existence and respect for him.
Secondly, after adding, friends who have no communication are not valuable friends. Anyone who is willing to communicate with you will have the opportunity to become your new good friend and cooperate with you, so it is recommended not to let go of any friends who chat with you.
Share dry goods regularly and make them feel that paying attention to you is valuable.
Everyone has their own professional side, which is your specialty. Since you want to build your personal brand and your fan circle through WeChat, you must have a certain specialty or advantage in a certain aspect. For example, if you know e-commerce, you can dress up and write articles. You'd better share your opinions and dry goods with them regularly. Generally, people who care about you care about you because of one of your advantages.
Five, how to increase the amount of powder?
Add all QQ friends and friends in the mobile phone address book, generally known friends, classmates, colleagues, customers and so on.
Post your micro signal on Weibo, QQ space and QQ signature, and publicize your micro signal every once in a while. All the friends in Weibo are friends from the same industry.
Add more QQ groups and join different groups according to the characteristics of your products.
According to their own specialties and products, write some sharing articles and post them on some forums. If netizens think that you have written well, they will naturally add your WeChat and want to exchange and learn with you. If you are making underwear products, you can post on the women's forum how to maintain your body. In short, you should improve your exposure on the Internet.
You send the product to some friends who have certain influence on WeChat and give him a free experience. He will help you share, promote your products and help you increase your friends.
When you see a friend on WeChat and someone recommends his friend WeChat, you can add it. If you see a micro-signal related to you on the Internet, you can add it. You can add it anyway, because someone will have a chance to sell it. Don't miss any chance.
This method is also very common. The easiest thing is to use WeChat to search for people nearby. If it is a specialty, it is very effective to add your local friends in this way.
Participate in training, forums, lectures, exchange meetings, etc. The friends who come here are all to know more people, so it is a place to increase friends.
Push each other, find some friends with good relationships and many fans, and let him help you promote you in his WeChat circle and help you promote it. This is also a very good way to add new friends.
Matters needing attention about intransitive verbs
1, do not brush frequency.
The frequency of brushing mentioned here is to send only one form of WeChat, such as the WeChat that publishes products, and only introduces clothes pictures, sizes and colors. Send multiple wechat messages in ten minutes. It is suggested that no more than two Wechat messages should be used within one hour, and different forms of Wechat should be used.
2, only advertising
Apart from promoting your products, there is no other WeChat content on WeChat, which is a no-no, especially personal WeChat. Life and work should be combined, and both individuals and products should be taken into account.
3. No interaction
Never interact with friends on WeChat, never comment on other people's WeChat, never communicate with any friends, completely in your own world, which is also a taboo.
4, the content is empty
There are many products to be published on WeChat one day, so I don't have time to edit the daily information with my heart, which becomes a simple release and then a repetitive work. For example, clothes are the introduction of pictures, sizes and colors, and nothing else. Very rigid, you can edit daily WeChat with your heart. Every day, different patterns and different forms are interesting for your friends, interesting and not boring. They even find it interesting and valuable to follow your WeChat, and they can learn a lot.
Seven. Other points
1, time period analysis
This is also my observation and summary, which is generally divided into three periods.
① 7: 00 am-9: 00 am: This is just right for getting up. The first thing to do is to read WeChat.
② 12-2: 00 noon: Many friends read WeChat during lunch break.
③ 20:00-22:00 at night, which is the highest peak and the most active time. At this time, almost many friends are using WeChat, and it is the peak of WeChat before going to bed.
After mastering the above time period, you can send some advertisements and interact with you more during this time period.
2. Diversity of advertising forms.
Advertising content should not be too rigid and single, but diversified, participatory and entertaining.
3. Event marketing
Praise gifts, courtesy of the sun, suggestions for prizes, etc. And try to make your friends active, let them participate together and form interaction.
4. Persistence
Wechat marketing generally has no effect at first. If you can't do it for a week, give up, persist and accumulate a little. Although people can do so much in a month, this is their great accumulation and precipitation before.
No matter what you do, no matter what you do, thinking and execution can be said to be the basic conditions for doing something. Firm belief and strong perseverance are also the best qualities of WeChat!