Seek truth from facts
When planning its own book structure, Renmin University of China Press also determines its own development strategy based on its own actual situation. Simply put, it is to always adhere to the implementation of the boutique strategy and do a good job around three types of boutique. In the next few years, the focus of Renmin University Press will continue to organize the publication of three excellent books.
Boutique service
Renmin University Press (1982) was designated as the publishing center of liberal arts textbooks in China by the Ministry of Education. The publication of teaching materials is the most basic and basic work of Renmin University Press, and the construction and publication of teaching materials cannot be relaxed at any time. In the past, many excellent textbooks published by Renmin University Press were welcomed by the whole society, with a circulation of millions or even tens of millions. Since 1990s, Renmin University Press has started the grand project of compiling and publishing textbooks with "2 1 Century Series Textbooks" as the main body, and undertaken the task of compiling and publishing more than 90 national textbooks. Renmin University Press is striving to make our published textbooks become excellent textbooks with authoritative content, advanced ideas, various forms, close to students' reality and popular with students.
Service development
Publishing academic classics, introducing famous works and leading academic development is one of the fundamental tasks of Renmin University Press. Over the years, our society has published a large number of important academic works such as Complete Works of Aristotle, Traditional Morality of China, Summary of Trial Cases in China, Annual Research Report Series of Renmin University of China, Essentials of Buddhist Philosophy in China, General History of China News, Essentials of Governing the Country in Ancient China, Chronicle of Qing History, and Complete Works of World Fine Arts. Organized and published a series of academic works, such as Economic Science Library, Management Science Library, Law Library, Literary Works of New Generation Scholars, Deng Xiaoping Theory and Theory of Three Represents Studies Series, and Contemporary China Economic Issues Series, which had an important influence at home and abroad. In recent years, more than 300 kinds of books in our society have won various awards at or above the provincial and ministerial level, ranking first in humanities and social sciences publications of university press, and establishing a good brand image in academia and society. In the next few years, we will publish more academic research results and strive to publish a number of academic libraries and research series. Li Ruihuan's important book "Learning Philosophy and Applying Philosophy" is an important theoretical work. I hope our published books will play a positive role in promoting academic research, cultural accumulation, legal system construction and promoting the excellent culture of the motherland. (III) Introducing world-class products to serve Socialism with Chinese characteristics's construction cause Renmin University Press began to translate and publish excellent foreign textbooks and books in the 1990s, and gradually formed several sets of important academic translations: First, the "Economic Science Translation Series" represented by Stiglitz's Economics, the publication of which was regarded by China economists as the second wave of Chinese translation of China's economics, leading the trend of China's economic classics. The second is the classic translation series of business administration represented by Robbins' Management. Many books in this translation series have been selected as teaching materials or reference materials by business schools of major universities in China, which has greatly promoted the research and development of management science in China. Thirdly, The Series of Classic Translations of Public Administration and Public Management has been published one after another, which has positive reference significance for the ongoing reform of public administration and administrative system in China. Fourth, Translation Series of Contemporary World Academic Masterpieces, which is a world academic masterpiece introduced by Renmin University Press, has published 10 kinds, including Avinash Dixik's Strategic Thinking and Amartya, the winner of the Nobel Prize in Economics. Sen's "Seeing Development with Freedom" and other world-recognized academic masterpieces. The fifth is Harvard Business School Case Collection, Harvard Business Review Translation Collection and American EMBA Collection. In addition, there are frontier translations of Marxist studies, journalism and communication, and finance. Harvard Business Online Course, jointly launched by Renmin University Press and Harvard Business School Publishing Company, is the crystallization of long-term teaching and research achievements of professors and experts in Harvard Business School, and is especially suitable for business schools, enterprise training, institutional training and individual self-study. Renmin University Press also actively promoted international academic exchanges, and invited Nobel Prize winners Stiglitz and Amartya together with relevant units. Dozens of top foreign scholars, such as Sen and Mundell, came to China to give lectures.
Advance with times
President He of Renmin University of China Press mentioned that there are many problems in university press. The first is conservative ideas. For a long time, university press has established a good concept of industrial development, and has always regarded the press as a school-run enterprise and a subsidiary of the school. Therefore, the development of university press should have a process of conceptual change and profound change. The goal of the reform is to make the university press an independent economic entity with clear ideas and strategies, so as to truly face the market operation and development. Due to the lag of reform, there are still many obstacles in the implementation of some effective reform measures and practices of other state-owned enterprises in university publishing houses. As far as the university press itself is concerned, it has long been in a relatively isolated and monopolized market and a system with relatively stable interests. The low degree of marketization and high professional threshold make the internal management system and mechanism of publishing house out of line with the market. Moreover, the average profit of teaching materials in university press is relatively high, the reform risk is relatively high, and the internal demand for reform is not very urgent, which leads to the relatively backward reform process of university press. Secondly, the system is relatively backward. University press still has a strong color of original institutions in many aspects, so it is impossible to fundamentally establish a modern enterprise system. Fortunately, the overall quality of university press staff is relatively high and self-discipline is relatively strong. However, relying on moral constraints and not solving institutional problems will also restrict the long-term development of publishing houses. The third is that the mechanism is relatively inactive. The assets of university press are state-owned assets, and the problem of authorized operation of state-owned assets has not been solved. In fact, it has not been put on the agenda, so there is a big gap in income distribution between university press and social press. It should also be noted that because the university press is located in the humanistic environment of the university, the university is regarded as the representative of social justice and conscience, which makes its evaluation of business results different from that of the market. Therefore, the internal mechanism of many university publishing houses is still relatively rampant. In view of this, in order to make great development and breakthrough, university publishing houses must change their concepts and work hard on system and mechanism reform.
Bold and resolute
Renmin University of China Press is at the forefront of reform, not only enjoying preferential policies of exemption from income tax, but more importantly, gradually establishing a modern enterprise system and further standardizing management through reform; Promote the market-oriented operation mechanism and further enhance competitiveness; The future development model has been established and the development direction is more clear. In the reform of university press system, like Renmin University Press of China, the remaining 18 university press enjoys the preferential policies and resource support brought by the reform, while its operating system and mechanism are also quietly splitting. The first batch of pilot work of institutional reform of university publishing houses was officially launched in early 2007. In April, 2007, the Ministry of Education and the General Administration of Press and Publication jointly held a conference on the pilot reform of university press system, and actively promoted the pilot reform of university press system. The system reform of university press is being actively, steadily and effectively promoted. The first batch of 19 university publishing houses, after nearly a year of restructuring practice, have made substantial progress and achieved remarkable results, although the reform progress is different. This practice has laid a foundation for the overall reform of the publishing house system in colleges and universities, and is forming a demonstration and driving role.
foresight and sagacity
1. The impact of this crisis on the financial crisis is two-way: both positive and negative, but the overall negative impact is greater than the positive impact. Optimists lack opinions and pessimists lack corresponding data support.
2. This crisis will fully expose the limitations of modern publishing methods with paper publications as the main carrier, and traditional publishing will come to an end; The next press and publication will accelerate the transition to the post-modern publishing mode with digital network as the main carrier: paper publishing represents the industrialized production mode; Digital network publishing represents the information production mode.
3. Press and publication is essentially an information content service industry and has become an organic part of the information industry; Therefore, only the digital and networked communication mode can better reflect the essential requirements of the news publishing industry and the publishing transformation will be further accelerated.
4. The real crisis of news publishing industry is not the financial storm, but the technological innovation, especially the innovation of digital communication technology. The formation of a new mode of production has broken the relations of production and heralded a great change.
5. The press and publication system formed before is the reflection of production relations under the planned economy, which has come to an end; At present, the transformation of news publishing industry into enterprises is an adjustment of production relations to adapt to this new development of productive forces, which is an irreversible trend. The success or failure of the reform will determine the sustainable and healthy development of the news and publishing industry in China.
6. In order to adapt to the change of production mode, we must change the growth mode characterized by the number of varieties and replace it with the growth mode based on scientific and technological progress and talent development, so as to truly play the leading role of creative industries.
7. To realize the leap of new production relations, we must speed up the pace of merger and reorganization, change the fission mode of self-linear growth, make full use of the power of the capital market, and become stronger and bigger through modern enterprise forms such as joint-stock system to meet the development requirements of economies of scale and scope.
8. The government should regard the press and publishing industry as an important means to enhance the country's soft power and hard power, and as an important measure to promote the transformation of the growth mode of the whole society through the strong support of industrial policies.
Entering the new century and looking forward to the prospect and trend of publishing reform and development in China University, we feel that the task is arduous and the responsibility is great. Compared with the past, today's publishing industry faces more severe challenges. However, challenges always coexist with opportunities. It can be said that challenge is opportunity and challenge is motivation. Today, the voice of publishing industry reform is getting higher and higher, and the wave of reform is getting higher and higher. As the vanguard of domestic publishing industry reform, the future Renmin University Press will inherit the previous leading attitude and steady style of reform and innovation, and actively cultivate and promote the further reform and development of Renmin University. The grand goal of building a world-class university focusing on humanities and social sciences put forward by China Renmin University provides a good opportunity for the development of publishing houses. Taking this opportunity, Renmin University of China Press has set its own development goal: to build Renmin University of China Press into an international modern publishing group with multimedia interaction and Industry-University-Research integration.
In the future prospect of NPC newspaper industry, development is the unchangeable direction. "development is the last word" and "development should have new ideas" In Scientific Outlook on Development, we will continue to intensify the "two developments", that is, topic development and market development, do a good job in the publication of "three kinds of fine works", that is, teaching materials, academic works and mass works, and strengthen the "four management", that is, quality management, financial management, human resource management and e management, so as to finally realize the transformation from "five first-class" to first-class publishing and e management.
In the future prospect of NPC newspaper industry, "two developments" are two important wings to build a new pattern. Under the aim of "making excellent academic textbooks and cultivating talents in humanities and social sciences", the topic selection planning will continue to adhere to the principle of "facing big education and pursuing high quality" and carry out market-oriented topic selection development: to meet the needs of China's educational development and reform, we will focus on the construction of excellent textbooks, with undergraduate textbooks as the main body, and expand to postgraduate textbooks and higher vocational college textbooks; Taking liberal arts textbooks as the main body, expanding to science and engineering textbooks; Give priority to paper publications, expand to electronic audio-visual, multimedia and even online publishing, and use high-tech means to improve the modernization level of teaching and publications; Mainly based on self-developed teaching materials, supplemented by regional development teaching materials and imported teaching materials. Highlight the function of originality and cultural inheritance, develop excellent academic works, rely on several sets of large libraries, find topics with great academic value and practical significance from major national scientific research projects, closely cooperate with the construction of key scientific research bases in schools, and make NPC Press continue to maintain its advantages and expand its scale. At the same time, it systematically introduces foreign academic masterpieces and cutting-edge academic works with the focus on "contemporary world academic masterpieces". To meet the needs of building a well-off society and a learning society in an all-round way, we should develop popular high-quality products that meet the requirements of general readers, cadres training and enterprise training, and make contributions to improving the national quality of the whole nation.
In the future prospect of NPC publishing house, it is another important thing to strengthen market development and establish a marketing system and operation mode suitable for modern publishing enterprises. In the future marketing work, we will further adjust and improve the structure and functions of the marketing department and update the personnel structure of the marketing department, so as to establish a modern marketing organization, push the marketing work to a comprehensive level and occupy the market share that matches the status of modern publishing enterprises. It is necessary to ensure that the domestic market channels are standardized and unblocked, open up foreign markets, and realize marketing management under the network conditions. Through "marketing by information, marketing by publicity", the concept of brand marketing is established, and regional development, multi-level development, supporting development and secondary development of teaching materials are regarded as new growth points for future development, so as to realize the standardized and coordinated operation of marketing functions, establish a marketing system and operation mode suitable for socialized mass production, and ensure the development speed of NPC clubs in the future.
In the future development prospect of NPC Press, website construction and network management are an important position with leading and innovative significance. Information technology is an advanced productive force in the 26th century. Informatization is fundamentally changing the face of today's world and the concept of traditional publishing. Taking publishing operation as the main position and entering the high-tech information industry at the same time is an important step taken by NPC on the road to an international modern publishing group with prominent main business, multimedia interaction and Industry-University-Research integration. The "China University Textbook Network" and the "China University Humanities and Social Sciences Information Network" constructed by the People's Congress Society are both attempts in the fields of new knowledge industry and information industry, which are huge resources and new growth points for the People's Congress Society in the future. In the future development strategy, we should further strengthen the construction of "China University Textbook Network", under the guidance of the Ministry of Education, unite with hundreds of publishing houses across the country, and strive to build it into a national online distribution center for university textbooks that is more suitable for the requirements of modern market competition; China University Humanities and Social Sciences Information Network should be built into the most influential and authoritative humanities and social sciences website at home and abroad to provide the most convenient and efficient information service for humanities and social sciences teaching and research in colleges and universities. The future construction goal of these two websites is to develop them into listed companies through capital operation. People's Congress Press will take the opportunity of building "China University Humanities and Social Sciences Information Network" and "China University Textbook Network" to develop online publishing and online distribution, and occupy a place in high-tech knowledge industry and information industry.
From the perspective of the future prospects of NPC Press, the establishment of first-class journals is a solid step towards the world-class university press. To build a first-class publishing house, there must be first-class periodicals. Journal of China Renmin University, Teaching and Research, Economic Theory and Economic Management are all influential academic journals. In the future development direction, the three journals will further serve the teaching and scientific research of China Renmin University, devote themselves to cultivating first-class talents and first-class academic leaders, play a role in expanding the influence of China Renmin University at home and abroad, and actively participate in international exchanges. In the future development, the three periodicals will highlight their characteristics, define their positions, face the whole country, cultivate their brands and expand their influence. Strengthen publicity and marketing, strengthen management awareness, tap market potential, and expand publication circulation. In the future, the periodical construction will be improved in political consciousness, academic taste, business philosophy, layout design and modernization of editing means.
In the future prospect of NPC newspaper industry, scientific management is an important basis for NPC newspaper industry to build a new pattern. Modern publishing enterprises must adopt modern management science and establish a modern management system. In the future development, by continuing to strengthen the "four management", namely, quality management, financial management, human resource management and information management, we will fully realize the modernization of management means and the scientific and standardized management system.
In the future prospect of NPC newspaper industry, the unique corporate culture will present a harmonious and beautiful picture. In the increasingly competitive publishing industry, to successfully realize the development strategy, Qi Xin's concerted efforts for development and progress with one heart and one mind are the most important human resources guarantee for all the staff. The future of NPC Press will rely on strong centripetal force to unite employees into an entrepreneurial team. In the process of implementing the "cohesion project" and building a corporate culture with the characteristics of a big publishing house, NPC Publishing House is gradually building its own unique corporate culture connotation: respecting the realization of employees' self-worth, attaching importance to performance over qualifications, and affirming ability over academic qualifications. Advocate down-to-earth, love and respect their jobs, and meet the needs of readers as the work requirements. Build a learning team, publicize the spirit of innovation, and cultivate the emotional mentality of "social damage and I damage, social honor and I honor". In the process of employees and enterprises growing together, the National People's Congress will become a beautiful home for all employees to "work happily".
The dead are gone, and they can be chased tomorrow. In the past, people's congresses wrote brilliant and heavy symphonies, which is the common memory and pride of all people. Today's NPC people are forging ahead in the tide of the new era, shouldering the historical mission, focusing on the responsibility of the times, writing new glory and dreams of NPC newspaper industry with a broader vision, passionate feelings and down-to-earth steps, and moving towards a more brilliant future!
After 35 years' efforts, with the progress of China, Renmin University of China Press entered the 1990s. Just as the development of the country has entered the fast lane since then, the NPC news has taken a firm, powerful and vigorous step since then. This development has gone through three stages.