From the digital torchbearer who shines brilliantly in the Hangzhou Asian Games to the digital anchor who carries goods 24 hours a day at the "Double 1 1" e-commerce shopping festival, digital figures are common in the fields of cultural performances, live video and so on. According to statistics, there are nearly 654.38+0.4 billion anchor accounts engaged in video performances and other activities in China, of which virtual "digital people" account for 40%, exceeding 50 million. It is understood that the cost of "digital people" mainly includes construction cost, technical service cost and independent operation cost. At present, the cost of each block is decreasing with the iterative improvement of technology and application scenarios. For example, a virtual person built by a 2D real person needs 30 minutes of data for training in previous years. The current data can be built in 3 minutes or even 30 seconds. The rapid development of this technology is also a huge driving force brought by the real scene landing demand.

In terms of market scale, in 2022, the industrial market scale and core market scale driven by virtual human in China will be 65.438+086.1billion yuan and 65.438+0.208 billion yuan respectively, and it is estimated that it will reach 640.27 billion yuan and 48.06 billion yuan respectively in 2025. In 2020, the virtual idol market in China will exceed 64.56 billion yuan, and it is expected to reach 333.47 billion yuan in 2023.

According to incomplete statistics, there are about 6,000 core manufacturers of virtual digital people in China. According to the data of Tian Yan, the number of related manufacturers even exceeds 60,000.

If you are interested, you can learn about the virtual digital people who make time and space beats.

The Deep Industry Report of Virtual Digital People predicts that by 2030, the overall market scale of virtual digital people in China will reach 270 billion yuan, and the total scale of "serving virtual people" will also exceed 95 billion yuan.

With the digital wave triggered by AI technology, using high-quality and low-cost digital human virtual anchors for live broadcast with goods has gradually become one of the hot phenomena in the live broadcast industry in 2023.

Not long ago, an MCN organization announced that it would increase the number of digital people. Major mainstream short videos and e-commerce platforms have also launched related initiatives and launched official digital people, which shows the enthusiasm of the industry to integrate AI into e-commerce live broadcast scenes.

For another example, during "June 18" this year, JD.COM launched the product of "virtual anchor of rhinoceros", which was broadcast live 24 hours a day. JD。 COM's "6. 18" battle report shows that the number of live broadcast rooms of digital people has increased by nearly 400% compared with last year's "double 1 1".

The data shows that at present, China's anchor accounts are nearly 654.38+0.4 billion, of which virtual anchors account for as much as 40%. From digital front desk and training lecturer to anchor with goods and virtual idols, virtual digital people incarnate various roles and undertake functions once undertaken by real anchors.

Compared with the traditional live broadcast anchor with high operating cost, the AI digital human virtual anchor can not only broadcast information continuously, but also easily obtain scattered natural traffic in each time period, greatly reducing labor costs and operating expenses, and staffing is safer and more stable, effectively avoiding the risks brought by running and negative news to the brand.

The development process of virtual digital human industry mainly depends on: 1) the progress of related technologies of virtual digital human. On the one hand, technological progress can improve the presentation and interaction effect of virtual people, so that virtual people have more realistic appearance and communication ability, so the scene of virtual people replacing real people will be further broadened; On the other hand, it can reduce the production and operation costs of virtual people (the gap with the real labor costs is widening) and the difficulty, and lowering the threshold of use will attract more enterprises and users. 2) Improvement of infrastructure: popularization of display devices such as VR/AR. 3) The mind of users/enterprises: the cognition and demand of users and enterprises for the industry, but it is also related to the technological progress of virtual digital people.

According to the research report of Generation Z Group, Generation Z is becoming an important force influencing the world. According to the United Nations census statistics, the population of Generation Z accounted for 32% of the global population in 20 19, making it the largest generation. Among them, the number of Z-generation active users in China has reached 275 million.

In addition, the number of pan-secondary users in China will reach 390 million, and the secondary culture has basically completed the full coverage of the Z generation. Behind this huge figure is a considerable market scale. Vsinger's secondary virtual singer is expected to gain great commercial value in the future.

As a new industry, the development of virtual digital people has just begun, and its value can not only be applied to specific scenes, such as media, games, movies, finance, retail, education, cultural tourism and so on. It can also help enterprises achieve digital transformation.

With the gradual advancement of the concept of meta-universe, virtual digital people will become one of the important infrastructures, and the development of AI will give them wings.

Virtual digital people did appear a long time ago, and they became popular in recent years because they were used in a new field, that is, using virtual digital people instead of real models in live broadcast, so they pushed virtual digital people to a climax and attracted much attention.

For many people who do e-commerce, it is necessary to use short video to drain and increase traffic. After all, according to the current trend, short video is indeed a good way and means of drainage, and it has a quick effect. However, in order to maintain their own traffic, it is necessary to launch short videos regularly, and users will also consider the cost. Because they need to hire real models and shoot clips at high prices, the cost cannot be low. In view of this, many people begin to use virtual digital people to make short videos, which can not only achieve the same marketing effect, but also save costs to some extent. The most important thing is to make making short videos a simple thing.

The popular metauniverse is a huge virtual digital world, in which digital people will play a very important role.