1, social mainstream trend
With the progress of social culture and the diversification of people's material and cultural life, people pay more and more attention to children's artistic accomplishment. Especially the parents born in 1980s and 1990s, now generally receive higher education. Compared with before, the concept of education has undergone far-reaching changes. Children's academic performance is no longer the only criterion to measure children's ability, but pays more attention to the cultivation and exercise of children's comprehensive quality and comprehensive ability.
Art education is the best way for children's all-round development. It plays an extremely important role in cultivating children's personality, creativity, multiple imagination and developing intelligence.
2. Huge market potential
Education is recognized as the industry with the most market potential and has a good investment prospect. More and more far-sighted investment funds have entered this industry. With the full opening of the two-child policy, the number of newborns in China is around 20 million every year, and the education expenditure of each family is also increasing year by year.
At present, the art enrollment rate of children aged 3- 15 in China is insufficient 15%, and the market scale is insufficient 10 billion. The next 20 years will be a highly developed stage of children's art education, with an annual market scale of nearly 100 billion. The national children's art education has broad development prospects and huge market potential.
3. Unique competitiveness
Art is the most indirect way of education in quality education, and it is also the cultivation of parents in many arts. In a good art education, according to the characteristics and laws of children's physical and mental development, it is an essential course to make children's intelligence diversified and thoroughly developed, and to cultivate children's creativity, imagination, beauty and observation.
Children's art education is also complementary to the cultivation of people's psychological quality, such as self-confidence, self-confidence, perseverance and the habit of concentrating on things, as well as the spirit of not being afraid of hardships and being brave in exploration, which are not available in other disciplines.
4. Policy advantages
In recent years, artistic quality education has become an important part of aesthetic education. In order to improve the status of art education in the whole education system, the relevant state departments have issued relevant documents many times. Some provinces and regions have included music and art in students' senior high school entrance examination scores.
In 20 18, the enrollment policy of the college entrance examination cancelled all the training courses of Olympic Mathematics and all the bonus points for cultural examinations, and integrated the comprehensive quality assessment into the college entrance examination, focusing on strengthening the development of students' comprehensive quality and cultivating students' artistic literacy such as music, dance and art, which means that the discipline of art education has been affirmed at the national policy level, and the significance of aesthetic education has been highlighted and emphasized again.
Children's art education has ushered in an unprecedented development opportunity, and art education institutions have emerged and developed into the most attractive industry, with huge market demand and consumption.