SEO technology is not a few simple suggestions, but requires enough patience and meticulous mental work. Generally speaking, SEO work is mainly divided into eight small steps:
1, keyword analysis (also called keyword positioning)
This is the most important part of SEO. Keyword analysis includes: keyword attention analysis, competitor analysis, keyword and website correlation analysis, keyword ranking and keyword ranking prediction.
2. Website architecture analysis
The website structure conforms to the crawler preference of search engines, which is conducive to the inclusion of website content. The analysis of website architecture includes: eliminating the bad design of website architecture, realizing tree directory structure, website navigation and link optimization.
3, website directory and page optimization
SEO is not only to make the homepage of the website rank high in search engines, but more importantly, to make every page of the website bring traffic.
4. Content publishing and link arrangement
Search engines like regular website content updates, so it is one of the important skills of SEO to arrange the website content publishing schedule reasonably. Link layout organically connects the whole website together, so that search engines can understand the importance and keywords of each page. Implementation reference is the keyword layout of the first point. The activity of friendship link is also launched at this time.
Step 5 talk to search engines
Submit unlisted sites to the login portals of major search engines. Look at the effect of search engine SEO, and learn about the collection and update of the site through site: your domain name. Know the reverse link of the site through domain: your domain name or link: your domain name. In order to better realize the dialogue with search engines, it is suggested to use Google webmaster tools.
6. establish a website map site map.
According to your website structure, make a website map to make your website more friendly to search engines. Let search engines access all pages and columns on the whole website through SiteMap.
It is best to have two sets of siteMap, one is to facilitate users to quickly find site information (html format), and the other is to facilitate search engines to know the update frequency, update time and page weight (xml format) of the website. The sitemap established should conform to the actual situation of your website.
7. High quality friendship links
Establishing high-quality friendship links is the key issue of SEO optimization, which can improve the PR value of the website and the update rate of the website.
8. Website traffic analysis
Website traffic analysis guides the next SEO strategy from the SEO results, and it is also of guiding significance to optimize the user experience of the website. Recommend traffic analysis tools, Google analytics analysis tools and Baidu statistical analysis tools.
The above eight steps of seo work are very important. Don't be proud when there is more traffic, and don't be discouraged when there is less traffic. Work hard and learn SEO well, and you will succeed.