It depends mainly on your budget.
If the budget is sufficient, it is recommended to choose famous brands as much as possible. The benefits are as follows:
Brand influence is great, more people know and are willing to accept this brand, which can reduce some publicity costs;
Generally, big brands are mature in assisting in opening stores, product supply, operation management and daily training. , you can reduce a lot of work in the early stage of opening a store;
Big brands are relatively perfect in the management of food safety, taste and packaging collocation;
As for how to choose brands, I suggest you choose several brands according to the tastes of local people. You can go to some stores to observe the popularity, price, taste, etc. of the corresponding brand stores, and then go to the brand side to discuss the relevant details, and then make the final choice after layer-by-layer comparison.