First of all, signs should be easy to remember.

To sell yourself, the first element is to let others remember us!

The question is, can you make others remember your name once? Even give people the impression that "everything is for you"?

Signboard naming can start from two aspects:

First, name association!

For example, I am Li Tian, the farmer's uncle who plows the fields!

For example, I am Jing Li, and you should be quiet at Jing Li's place!

For example, I am Yao Shuai, and I will become handsome when I shake it!

For example, I am Shawn Yue's younger brother, Yu Wenhui!

Can your name be associated, disassembled, famous sayings or idioms?

Second, another sign!

For example, I have a friend named Miao, whose name contains uncommon words, which many people don't know. Lenovo, disassembly, famous words, all useless. What should I do?

As a salesman of a private lending institution, I gave myself a signboard called "Miao Caishen" and the name of WeChat was changed to "A000 Miao Caishen (Miao Yi)"! Don't ask me why I put A000 before my name. If you don't understand, you can change your WeChat name and see where you are in the address book. )

He is a private lender, and his business dealings are all related to money, so he used the signboard of "God of Wealth"! In my circle of friends, there are no 100 and 80 who do this business. I only remember him!

Since it is another brand name, it must conform to our own characteristics, expertise and occupation.

For example, autumn leaves PPT, you can know by the name, learn PPT to find him!

For example, selling a car can be a car god; Selling a house can be a house slave; Those who sell razors can shave ~

In short, the purpose is clear. Does the other party remember you?

?

Second, the image should be professional.

Image is a business card, which determines the trust of the other party!

Dress

We don't need to wear famous brands, gold and silver, but we need to be in line with our identity!

For example, clothes with a strong sense of design are suitable for design, art, clothing and other related occupations ~ give up manufacturing and finance!

For example, small companies that don't care about casual clothes, cheng, etc. However, employees in foreign companies, large companies, hotels, law-related industries, etc. still wear professional clothes and commuter clothes ~

You have to pretend to be what you want to be!

Look at the elites in your field and your professional idols. You can wear whatever they wear!

2. Social image

Apart from the external image, is the "social image" of all our channels professional enough?

Such as social tool avatars, introductions, office tools and so on.

I am a trainer, and my laptop, page turning pen and personal introduction PPT are all my "social images"!

Imagine a trainer going out to class without a halo and professional pictures. Do you think anything is missing?

In class, you have to rub the computer keyboard every time you turn over a PPT. Do you feel depressed?

These external factors will affect people's judgment of us. Don't let our "face projects" fail!

So, all your images are professional? ?

Third, praise Dafa.

Praise is the highest expression of emotional intelligence.

A wave of people in the circle of friends did WeChat business.

I don't reject the job of WeChat business itself, but the sales of too many WeChat businesses are not well done, which has aroused the resentment of most people in the circle of friends and was hacked.

I have studied those WeChat services that are easy to be hacked, and they all meet an important feature:

Sending your own advertisements every day, even harassing and selling products by private letters, is never willing to give someone else's friends a compliment and write a favorable comment!

It's so low-level, it deserves to be hacked! ! !

Since you can appear in my circle of friends, you have more or less crossed paths. If there is nothing too much, no one wants to open it, right?

But your eyes are only on you and your products, and you never care about customers. Do you want customers to buy it? Don't be ridiculous, you just regard the WeChat business as a personal matter, writing your own script, directing your own drama, and moving yourself hard, which has nothing to do with customers!

So if you want to sell products, first of all, you should not pay attention to yourself and products, but attract customers' attention!

Yes, just praise her and give her a compliment!

How do you like it? ?

First, praise the customers themselves.

Compliment appearance:

Praise women vividly: feminine, temperament goddess, Queen Fan, feeling like Gao Yuanyuan.

Directly praise men: male god, Oba, so handsome, turn powder in one second!

Praise the inside: praise the quality.

Honesty is good and reliable; Cleverness praises high IQ; Luxury goods admire taste and pursue quality of life; Careful entanglement, praise exquisiteness, praise attention. ......

Like principle:

1, true:

If the other person is really average-looking, don't praise him for being handsome and beautiful. The other party thinks it's ironic!

2. Don't use cliches:

Beautiful, lively, cute and smart all describe small animals. Change the word!

Second, praise the details.

Focusing praise on a specific point is more convincing and less flattering ~

Woman: Hair style, skin, eyes, hands, clothes, shoes, bags and so on.

Give a chestnut: you look good in this suit today, making your skin white and red ~

M: Hairstyles, watches, ties, shirts, cufflinks and so on.

Give a chestnut: this hairstyle is good and more energetic ~?

Third, praise ideas and creativity.

The first two compliments are used in opening remarks or chatting, and this compliment point is the top compliment in real in-depth communication ~

When the other person says an idea or an idea, please praise it first!

The routine is: praise+concrete examples.

Commonly used compliments are: yes, yes, good, great, good, perfect, like ~

Give a chestnut:

"Although Fan Bingbing's acting skills are not good, I still like her."

"Me too. I like her too. The temptation she showed in everything was too great. Mature charm makes women unable to swallow their mouths! "

Of course, some friends said that if I agree with each other, I might as well praise me. What if I don't agree?

At this time, let's change our perspective. I can express what I like and I can also express what others like, right? Therefore, if the views are inconsistent, we can convert them into others' approval!

"Fan Bingbing is really beautiful, and many people like her!"

"My friend also bought this product!"

When you disagree, please say this sentence silently: praise is to defend the other person's right to speak! ?

Fourth, what to talk about?

Many people can't chat, so every time they have three rounds with customers, they all die in the end, like this:

"Are you there?"

"coming!"

"Is it hot outside?"

"Not spicy!"

"Come, please sit down."

"good!"

…………

Feelings are all about getting along, and customers are just embarrassed to get along with you, then you are an awkward nodding acquaintance; You get along well, that is, you meet your bosom friends every time you drink, and a thousand cups are few!

So chatting is very important, chatting is the way to open feelings!

Why can't we chat?

Apart from the lack of IQ, the most common reason is that there is nothing to talk about, so what to talk about?

First, each other's strengths/hobbies/interests.

Talk about each other's strengths/hobbies/interests, let them talk, let them show off in an ostentatious manner, we express our admiration and admiration, and we can quickly gain each other's love:

"I think your writing is fierce, especially the article" Will you betray yourself? "I read it three times and it summed up very well."

"Thank you"

"I remember one of them was a signboard name. What do you think of my name? "

In this way, the other party will start to analyze and express their views, and the chat situation will be opened!

How can I know each other's strengths/hobbies/interests?

A:

Every contact should collect information from each other's equipment and words, such as looking through each other's circle of friends. What is the topic of doing more? Does he always wear the same watch? What brand of bag is the bag in his hand? Are there any books or calligraphy and painting in his office?

2. Question: What leisure activities do you usually have on weekends? What books have you been reading recently? Can you recommend some to me?

Summarize the above four points:

Is your name/signboard easy to remember?

2. Is the image professional?

3. Would you like it?

4. Can you chat?

If you master the above four points, you will succeed in one sale, and you will leave a good impression on the other party and lay a good foundation for selling yourself!