People engaged in information gathering and news reporting in the media are usually called journalists, and journalists belong to a profession. Use the pen in your hand to go to the scene of the incident instead of the general public, or get in touch with the parties involved in the news incident, and present the truth of the incident and its representative significance to the mass media through reporting, helping the media to realize the functions of watching, educating, discussing and entertaining. Journalists are also called "uncrowned kings" because they have the power given by "readers". As a construction unit, we also have our own team of journalists, who will quickly and effectively publicize our corporate philosophy, corporate values, corporate style, corporate spirit and corporate culture in the first time, so that the society can know more about our enterprise. However, as a reporter of a construction unit, his duties are somewhat different from those of other media. This paper tries to talk about how to do a good job in the news propaganda work of the construction front line.
First, we must have a strong desire for publicity.
Journalists should fully understand the importance of propaganda work. In the fierce competition, the publicity of enterprises and products is actually the inherent requirement of running enterprises well and an important part of enterprise management. Publicity is not just advertising, but using all possible opportunities and carriers to introduce enterprises and products to the society in all directions. This is the real propaganda. As an important part of the core competitiveness of enterprises, corporate culture has been recognized by most enterprises. A successful enterprise should not only have good production and operation performance, but also have a corporate culture that highlights its core competitiveness. This has a lasting and long-term impact on the survival and development of enterprises. As we all know, most successful enterprises at home and abroad have good corporate culture. A good core value, like the soul of an enterprise, provides spiritual food and material guidance for its management. The competition between modern enterprises is not only the competition of products, but also the competition of culture. Therefore, we should not only promote products, but also promote corporate culture. Do a good job in products and promote their own characteristic culture internally, and introduce their own products and culture externally in order to gain recognition from internal employees and external society. This is the role and effect of propaganda. Journalists should fully and comprehensively understand the significance of propaganda and always maintain a strong desire for propaganda. Using the enterprise's own modern publicity platform, news events can be edited and improved quickly and conveyed accurately, and at the same time, a diversified, multi-dimensional, interactive and humanized reporting mode can be adopted. In-depth reporting of news events with strong pertinence, high audience attention rate and strong attention, or conveying news events to the audience in a sustained way.
Second, build a good team.
It is not enough for journalists to have a strong desire for publicity, but also to organize the journalist team carefully. After all, a reporter's energy and time are limited, and the construction of front-line news happens all the time, so it is particularly important to cultivate a team of high-quality propaganda correspondents. If this team works together, it can form a communication reporting network with three-dimensional intersection and point coverage. This team should have strong business knowledge and writing ability, which is the "literary courage" and "pen holder" of the unit. This team is lean, not huge. These people are better, write a chapter and move quickly; Familiar with various writing styles, good at news writing; Good at grasping the breakthrough point of news propaganda and finding the right propaganda point to write; Strong awareness of news propaganda, "sensitive", accurate and timely, fast tracking and tight cooperation. These people should also be diligent, hardworking and willing to do it. News propaganda manuscripts are different from literary works, and need to be specially brewed and conceived. They are all timely manuscripts with strong timeliness, and it is difficult to complete them without working overtime and staying up late. Therefore, doing news propaganda is a chore, which requires not only a strong writing skill, but also a strong professionalism and hard-working ability. Sensitivity and quickness are the basic requirements for news propaganda, and being able to bear hardships and being willing to bear hardships are the basic qualities that news propaganda workers should have.
At the same time, after work, journalists and correspondents resident in the project should strengthen communication, which is very important for the promotion of the project. The resident reporter of the project shall organize a publicity and reporting work meeting once a month. Call correspondents, review the gains and losses of last month's propaganda work, discuss the key points of the next propaganda work, clarify the work objectives, and agree on the specific division of labor. In this way, both journalists and correspondents have a clear thinking in the next step, knowing where to use their strength and where to go.
Third, we should have a good professional quality.
Journalists should have "three hearts" in their work. As a reporter, interview is the first step in the whole writing process, and interview is the key to determine the quality of a manuscript. Someone once said: a good manuscript is written in three parts and collected in seven parts. Especially for journalists working at the grass-roots level, how to write a good manuscript must have "three hearts": First, be enthusiastic. Grassroots journalists must be enthusiastic about journalism. Every time they go to an interview, they must not be afraid of the long journey, the cold and the heat, and especially the rejection. When reporters interview in the front line of construction, they have to run along the operation belt with the construction workers, often unable to eat or sleep well. However, there are always unexpected gains in on-site interviews, and the written manuscripts have a strong sense of the scene, which can truly reflect the hard work of front-line employees and achieve good publicity results, which is beyond imagination. The second is patience, because they are not professional journalists, and some interviewees at the grassroots level do not cooperate in the interview, which requires patience to find and wait for the breakthrough point of news interview. Especially interviewed the old party member, the old model worker. Most of them have outstanding deeds and are highly praised by their colleagues. But many of them are not good at talking, and the interview is generally deadlocked. This requires reporters to find a breakthrough in the process of patiently looking for topics. Starting from their work, the interview will be smooth and the result will be real first-hand materials. Third, be careful. Grassroots reporters should prepare an interview outline in advance for each interview, but they often encounter accidents in actual interviews and cannot interview according to the outline. This requires careful observation of the people and things around you and finding the points that can successfully complete the interview. Journalists should focus their news on the front line of construction. The optimism of the employees involved in the construction in the face of tough environment and the wisdom and fighting spirit when encountering difficulties in the construction have become the source of our creation. The completed manuscript should truly reflect the work and life of front-line employees.
Fourth, we should pay attention to the "four requirements"
In grass-roots units, there are many people and things that need publicity and reporting. The key is that journalists should be good at digging, master as much material as possible, write accurately and report in time. News is "new", which is the vitality of news, which requires journalists to have the ability to dig up valuable news from their daily work; Nowadays, many propagandists and journalists complain: "Publicity is getting harder and harder, so there are so many news highlights to be tapped." . In fact, the survival and development of an enterprise proves that it has a lot to explore and report. As a reporter, we must be diligent, knowledgeable, prepared and multi-angle, grasp the characteristics of these basic qualities, and report the latest trends of enterprises and projects, industry trends, method innovation, workers' work and life, party building and league building, etc. Second, writing is required to be accurate. Accuracy is the life and fundamental requirement of publicity and reporting. We should grasp the correct political direction and report realistically based on facts. In the face of major events and their engineering trends, journalists on the construction front line should proceed from the truth of the events, without exaggeration or distortion in disguise, and proceed from the facts to describe the whole dynamic events clearly and completely. The third is to require timely reporting. Grass-roots reporters should have strong sensitivity in propaganda and reporting, and be able to know, interview and report at the first time, so that propaganda work can achieve practical results; The occurrence of news events is uncertain and can happen at any time and anywhere. However, in the front line of construction, many unfavorable factors of interview conditions and environment bring inconvenience to the interview. As a reporter under construction for a long time, he should be able to adapt to various changes, report events in a timely and accurate manner, master various reporting methods, and make maximum use of his own tools, mobile phones, the Internet and other means. Fourth, it is required to strengthen the assessment. In order to arouse the enthusiasm of grass-roots journalists for propaganda work, it is necessary to give them some pressure, subdivide the propaganda and reporting tasks, make clear the quantity and quality, and sign a target responsibility letter. At the same time, I often participate in continuing education and various business trainings, so that I can improve myself from my study and get exercise in practice.