A qualified tour guide should have the ability to explain, standardize services, deal with special problems and respond to emergencies. The teaching reform of tour guide specialty must take the national tour guide qualification examination as the core, innovate in teaching content, teaching methods and courses, and cultivate students' three major tour guide abilities.
First, the ability of tour guides to explain the training
The teaching of tour guides' explanation ability can be divided into language expression ability, communicative language and oral skills, among which language expression ability can be further divided into specific skills such as language, intonation, speech speed, language ideological content, accuracy, vividness and sense of humor. The skills and methods of tour guide's explanation include subsection explanation, key explanation, truth and falsehood, question and answer, suspense, analogy and making the finishing point. After the core competence is decomposed into individual skills, teaching objectives can be set for individual skills and teaching can be organized and implemented.
1: enrich your knowledge and write guide words.
As the saying goes? A clever woman can't cook without rice? , is it? Rice? To reflect? Coincidence Come on, no? Rice? , again? Coincidence I can't cook. Because a person's mind, no matter how clever, is just a processing factory, processing raw materials. If you don't try to store knowledge and want to create it out of thin air, it can only be empty talk. Therefore, students majoring in tour guides should read more books on history, geography, literature, art and related books to broaden their knowledge. Tour guide teachers can also use modern teaching methods to impart knowledge and information to students. In modern teaching, vivid graphics, audio-visual integration, dynamic and static pictures and other intuitive means can promote students' understanding and mastery of knowledge, stimulate students' high interest in learning and expand their horizons. Writing tour guide words is the basic skill of tour guides, so in teaching, students should be required to design their own tour guide words according to different scenic spots and related materials. Only in this way, the tour guide's words will not stick to books, and will be more comprehensive and thorough, forming his own distinctive explanation style.
2. Repeated training, field tour guide
Technical secondary school students are young, have poor self-psychological adjustment ability, have little social experience, are generally timid and shy, and dare not speak in public. Therefore, tour guide teachers must guide students to overcome psychological barriers and cultivate their language expression ability. In practical teaching, students are first required to skillfully tell the characteristics of tourist attractions in class, and then they are trained repeatedly. After stuttering, introduce and explain skillfully with expressions, and after explaining skillfully in class, lead them to conduct on-the-spot tour guides to tourist attractions. Of course, before going to the scenic spots, we should make detailed arrangements to make the whole trip compact and reasonable, so that every student can get full exercise. On-the-spot guide can test the knowledge learned in class, and the real sense of presence is conducive to students' improvisation and can improve their self-confidence and ability.
Secondly, the cultivation of tour guides' standardized service ability
The standard service ability of tour guides is the ability to guide tourists to master and apply job responsibilities, service procedures and standards in practical work. Tour guide teachers should train and cultivate students' ability to standardize tour guide services from the following aspects.
1: Strengthen professional ethics and service awareness
Teachers must strengthen their self-cultivation and professional ethics in terms of ideology (scientific world outlook, outlook on life and values), moral quality (observing social morality and professional ethics) and professional ethics (political awareness, professional awareness and service awareness). In teaching, professional teachers should strengthen the professional ethics education of tour guides for students, and strengthen? Three senses? And guide students to combine theory with practice to discuss, such as how to strengthen political awareness, how to strengthen the concept of law and discipline, abide by industry rules, protect business secrets, safeguard national tourism interests and so on. In addition, we should be patriotic and safeguard the dignity of the motherland and the nation, so as to make students love tour guide work, enhance their sense of responsibility and keep making progress. Service consciousness is the basic requirement for the role orientation of tour guides, and tourism is a service industry. Therefore, in the teaching process, it is necessary to constantly enhance service awareness through daily teaching and extracurricular activities, so that students can understand the importance of tour guide work, understand that tour guide work is not to travel around the mountains, but to bring enjoyment to tourists through their own tour guide service, so that students can have the thought of hard work, the psychological quality of not being afraid of setbacks and the work style of focusing on small things in their future jobs.
2. Discuss counseling and deepen your impression.
When cultivating students' ability to standardize tour guide service, we can adopt the method of discussion and guidance. For example, when studying the contents of the chapter "Regulations on the Management of Tour Guides", students can be organized to discuss the obligations or responsibilities that tour guides should perform one by one. Students should be encouraged to actively participate in seminars, which can be divided into groups, and representatives of the groups can express their opinions. Teachers should pay attention to control the scene, highlight the theme, adjust the content and methods of discussion in time, and make a summary speech. Through this teaching form, students can quickly and skillfully master the boring terms in the guide specification, and lay a solid foundation for the future guide work.
Third, the handling of special problems of tour guides and the cultivation of their adaptability.
The ability to deal with special problems of tour guides is to guide the tour guide to lead the tour group with wisdom in the service, with quick thinking, stable mood and thoughtful consideration, and can properly handle emergencies and special problems in time. In teaching practice, only by focusing on cultivating students' ability to deal with special problems and emergencies can we really adapt to the future tour guide work.
1: Case analysis to improve analytical ability.
The application of case teaching helps students to absorb knowledge and improve their ability to solve practical work problems by using their professional knowledge. Like in? Adaptability of tour guide service? In teaching, students can play the role of tour guide, tour leader or travel agency manager and practice a case. Then all the students discuss how to deal with the problems of travel plan change, wrong connection, wrong connection, wrong flight, loss of tourists, illness and so on, and find out the correct solutions. In case analysis, students should be encouraged to put forward various solutions and implement interactive teaching, and then teachers should summarize them. Combining the theoretical knowledge in textbooks with real life effectively can not only stimulate students' interest in knowledge, but also exercise their ability to solve various practical problems.
2. Simulate on-site exams to improve adaptability.
One of the contents of the tour guide qualification examination is to examine the candidates' ability to deal with emergencies and special problems. The procedure is that the examiner asks questions on the spot according to the guidance standard, and the examiner can also ask other questions appropriately according to the candidates' answers to the questions. In the teaching of "Tour Guide Business", the simulated on-site examination was organized to improve students' on-site experience and adaptability, and the examination results were regarded as usual grades, which urged students to prepare for the war seriously and received good teaching results.
3. Field observation, combining theory with practice.
On-site observation is to visit the actual work site in person, rather than learning tour guide skills in the classroom or simulated environment. The strong consciousness of observing teaching scenes left a deep impression on students, which is conducive to students' understanding of classroom content and applying what they have learned in class to practical work.
For example, students can be taken to the airport, railway station and wharf for training according to the guide's specifications, especially how to deal with the problems encountered in actual work, such as the name on the air ticket does not match the ID card, the guests forget to bring valid documents (birth certificate or household registration book) with their children, some tourists are late, and how to identify the airport. Where is the green channel? On-the-spot training in mastering the service standards of participating in the group can receive good teaching results.
In the teaching of tourism specialty, there are many ways to cultivate students' tour guide skills, such as arranging students to practice in travel agencies during holidays and running schools in cooperation with travel agencies. Only by constantly studying and exploring, innovating teaching methods and cultivating high-quality tourism talents can tourism teachers form a smooth connection between teaching and employment and meet the needs of the tourism market.