First, the basic knowledge of procurement procurement concept
The so-called procurement refers to the choice and purchase of goods. In the retail industry, it also includes
The formulation of commodity prices, the determination of commodity structure, the planning of promotion activities and the daily operation of supplying goods to the operation department bear the greatest responsibility for achieving the gross profit index.
Second, the basic knowledge of procurement, the basic tasks of procurement
1, screening cooperative suppliers;
2. Carefully select products suitable for our customer base;
3. Negotiate the most favorable supply conditions with suppliers (including quality, packaging, brand, discount, price, purchase reward, advertising sponsorship, promotion fluctuation, order quantity, delivery date, delivery place, etc.). );
4. Set the most competitive price and have a reasonable profit;
5. Communicate with the sales department most effectively to ensure the best-selling products;
6, collect market information, grasp the market demand and future trends;
7. Create the highest performance and profit for the company.
Third, the basic knowledge of procurement, procurement personnel quality requirements
1, integrity: you can fail in doing things, but you can't fail in being a man;
2. Grasp the market: try to understand the market through various channels, know what it knows, and win every battle;
3, careful calculation: it is better to sell than to buy, customers are discerning, let suppliers sacrifice a little profit, but they will still be happy when sales increase;
4. positive and serious;
5. Make progress through innovation; If you don't advance, you will retreat.
6. Strong adaptability: the procurement is highly mobile and stressful, which requires frequent in-depth market visits and good physical and psychological quality.
7. Unity and cooperation: As procurement, we should get rid of selfish departmentalism or independent consciousness, and put the overall situation first.
Four, the basic knowledge of procurement, the basic elements of marketing
1. commodities: the following should be considered:
Taste, texture, color, safety and hygiene.
Function.
Quality.
Fame, or attraction.
Design and packaging.
Prevalence.
After sales service.
Order number and delivery date.
Product integrity.
Description of goods.
2. Price: Really study the price of competitors and strive for the best price, which is good and cheap;
3. Distribution channels and sales locations: In supermarkets, the name and description of goods are matters that must be negotiated with special care when purchasing, so as to give full play to the advantages of our company;
4. Advertising promotion: Advertising promotion is a sharp weapon for purchasing personnel. It is a very good way to use newsletters and various ways to promote sales. Only advertising without promotion will fall short;
5. Personnel: The sales of commodities must rely directly or indirectly on people;
Five, the basic knowledge of purchasing supplier policy
1. Source of supply: all legal sources.
2. Number of suppliers: Goods of the same grade (usually synonymous with price) should not be purchased from more than three suppliers. When customers have a strong demand for brand selection, this policy can be adjusted and selected as appropriate: because it is impossible to select all suppliers at the same time, only suppliers that basically meet the following requirements can be considered.
A. the quotation is reasonable and honest;
B, good quality, can guarantee the quality of goods;
C, its products can meet the needs of the company's customer base;
D, the packaging of goods is suitable for the company's sales;
E, can closely cooperate with ordering and distribution operations;
F, financial stability, good management and reliable supply;
G, people who are not greedy for near profits and are willing to grow and thrive together with the company.
Six, the purchase of basic knowledge goods policy
1. Category: Be as broad as possible and avoid going too far. You should choose products that 80% customers need and avoid? Unpopular? , with fast-moving goods as the main force;
2. Quality: meeting the quality standards or specifications agreed by both parties;
3. Grade: medium high, medium low;
4. Quantity: suitable for optional, please provide delivery or installation services as much as possible;
5. Return: try to avoid it, but reserve the right;
Seven, the basic knowledge of purchasing price policy
1, best-selling and well-known brands: the price must be lower than the retail price of all markets, but not necessarily too low;
2. Unknown brands can maintain the same price as ordinary supermarkets;
3. Highlight the wholesale characteristics, and the gross profit must be lower than the retail gross profit in all cases;