1. Product characteristic marketing: Dayi Tea pays attention to product quality and cultural heritage, and takes it as the characteristic of product promotion, such as launching eye care series, red horseshoe series and Guizhou treasures series.
2. Agent recruitment and support: Dayi Tea actively recruits reputable and powerful agents and provides necessary business guidance and training to help them better promote Dayi Tea brands and products.
3. Brand promotion and advertising: Dayi Tea promotes and publicizes the brand through advertising, public relations, sponsorship and cooperation, and strengthens brand awareness and reputation. For example, we cooperated with CCTV to produce China tea culture documentary "Dayi Tea Ceremony".
4. Product sales and channel construction: Dayi Tea pays attention to product sales and channel construction, expands market share through various channels such as specialty stores, supermarkets and online stores, and strengthens channel management and marketing.
5. Customer service and relationship maintenance: Dayicha has established a good customer relationship and reputation through a perfect customer service and relationship maintenance system, continuously provided high-quality products and services, and maintained customer loyalty and satisfaction.
To sum up, the traditional marketing system of Dayi Tea takes product characteristic marketing as the core, and realizes the growth of brand value and the promotion of market share through the improvement of agent recruitment and support, brand promotion and advertising, product sales and channel construction, customer service and relationship maintenance.