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How to train employees systematically in automobile 4S shop? What is the training content?
Automobile salesman training content

A car salesman also refers to a car sales consultant.

Sales consultants mainly solve the common sense involved in the training and work of internal sales staff.

For example, technical things need sales consultants to train salesmen, and some very professional questions can be answered directly by sales consultants.

Automobile sales consultant refers to the automobile sales service personnel who provide customers with professional automobile consumption consulting and shopping guide services. Its scope of work is actually engaged in automobile sales, but its foothold is to provide customers with product sales services that meet their needs and interests based on their needs and interests. Its specific work includes: customer development, customer tracking, sales shopping guide, sales negotiation, sales transaction and other basic processes, and may also involve auto insurance introduction, transaction or agency, licensing, decoration, car delivery, claims settlement, annual inspection and so on. In 4S stores, its work scope is generally mainly in the sales field, and other business fields can be connected with other corresponding business departments.

The main employees engaged in automobile sales consulting include: relevant personnel with sales service experience in automobile sales enterprises within two years; Will soon enter the automotive industry marketing positions; Outstanding social youth and automobile professional college students who are interested in automobile marketing.

Automobile sales consultants should master the following contents:

Automobile basic knowledge, automobile marketing foundation, automobile marketing environment, automobile culture foundation, automobile market overview, automobile market research, automobile sales process, automobile service process, customer development technology, communication and negotiation skills, and professional quality training.