Client Javey: [D V? I P 8 6 2？ 6]

Doing WeChat business is a good way to sell, but it doesn't mean putting a few pictures in a circle of friends and then waiting for an order to make a lot of money. Many WeChat business people don't know how to find customers, so they sell goods because there are too few WeChat friends, so I have a little suggestion. Whether you are planning to do WeChat business or you are already doing it, you can learn through a good channel. Especially inexperienced novices need to consider how to do a good job in WeChat business. Let me tell you something different from others.

First, the psychological inducement is to establish a sense of participation. Recall a scene where you go shopping in a shopping mall, and the shopping guide who sells clothes will advise you to try it on, and the boss who sells food will often let you try it on. If you refuse at first, you won't buy it, but once you try it on or try it out, the probability of buying this product is greatly increased. This behavior of merchants is to build users' sense of participation. If you watch carefully, so do good advertisements? You will find that the more attractive the advertisement is, the more it will give users a sense of participation. For example, there is an advertisement for a sports car. Let me read it to you. "Driving around in this new car, driving on a hot night, feeling the wind blowing?" Feel the feeling of your hair, step on the accelerator to the end, taste the feeling of being pushed to the seat back by the impact force instantly, and look at the exquisite electronic display screen. This is the speed that this sports car brings you. How's it going? Listen to me. Who are you? Don't you want to drive this sports car in the sunset? This is to use language or pictures to build the user's sense of participation.

Second, the psychological inducement is to establish authority. Tutor Xiao Hong and Xiao Hong Riding Hood believe that people's instinctive psychological tendency is to believe in professionalism and authority. For example, if a digital white wants to buy a computer, he will definitely ask his friends who know how to buy it first, and can he buy it with him? He will go with him and tell him the difference between various models. It's best to help him decide which to buy. For example, sometimes when we go to buy watermelon, we always ask the boss if this watermelon is sweet. So it's important for businesses to advertise their products? One thing is to create a sense of professional authority. For example, you can list many numerical parameters in the advertisement for comparison to show your major. Xiaomi mobile phone often does this at the press conference, and then draws its own industry-leading knot? Theoretically, this does increase consumers' trust in the brand.

Third, psychological motivation is to establish a connection, that is, to connect what customers already know with your product, so that consumers will accept it more easily. For example, when smoke detectors first came on the market, many people didn't know this? What is this thing for? When advertising, the manufacturer said that this product is a "pointed nose on the ceiling" and will call the police when it smells the smoke at home. As soon as this humanized analogy appeared, it immediately reduced the output? The distance between products and customers. Here's another example. There used to be a product in America that could remotely control the start of a car. When you are still some distance away from the car, press a button the size of a keychain and the car will start automatically? Light a fire and you can drive away as soon as you get on the bus. The coolest thing is summer, when you open the door, you can feel the cool air, and you don't have to wait for the temperature to drop bit by bit like in a steamer. Sugarman installed this remote control? I set up an automatic organization called Mafia. Is it very popular that the mafia remotely controls the car explosion and kills the opponent in the blink of an eye? Isn't it cool?

Fourth, the psychological inducement is the desire to arouse a sense of belonging. Mentor Xiao Hong Xiao Hong? It is natural to think that everyone needs a sense of belonging. Good advertising can arouse consumers' demand and make them feel that I can belong to what I like if I buy this product? Group. For example, Marlboro cigarettes in the United States have successfully created a decadent yuppie beauty in their advertisements. Westerners want this temperament, and of course they like Marlboro cigarettes. For example, what does Mercedes-Benz always advertise? However, people who drive Mercedes-Benz are the owners of wealth, and those who want to make a fortune and show off their wealth are willing to buy Mercedes-Benz. Volvo later adopted a sense of belonging strategy to publicize that its users are the most educated? Yes In the following years, Volvo's highly educated users really increased. Therefore, as long as advertisements give consumers the group atmosphere they want, they will automatically return to the team.