Marketing Director-Career Overview
The marketing director needs to have high command and management ability for the company's overall market work, excellent market strategy formulation, market execution management and market planning ability, extensive contacts and strong customer maintenance ability. Even if you have no relevant experience at present, but you are confident that you have the potential and strong interest in this field, then the career of marketing director with broad development prospects and great challenges is a good choice for you. Let us * * feel the joy of challenging the limits!
Marketing Director-Main Responsibilities
On the premise of fully understanding the company's strategic planning and product/service characteristics, fully integrate the internal resources of the company, make rational use of external resources, clarify and decompose the market objectives, conduct positioning analysis and repositioning, formulate strategies and tactics, draw up plans and promote their implementation, and coordinate, control, adjust and correct them in the implementation process to ensure the realization of the objectives. In short, this position is fully responsible for the company's market and absolutely responsible. The main responsibilities of the Marketing Director include the following 16 aspects:
1, organize the preparation of annual marketing plans, marketing expenses, internal profit indicators and other plans;
2. Have the right to propose to the general manager the candidates for the business manager (director) and deputy manager of the marketing department, office and marketing point;
3. Organize research and draw up the company's marketing and market development plan;
4. Organize the formulation of various rules and regulations and internal organizational settings for marketing business management;
5. Be responsible for organizing the hiring, assessment, deployment, promotion, reward and punishment and dismissal of marketing personnel of subordinate departments within the scope of preparation;
6. Be responsible for approving the floating salary and royalty payment standards of marketing managers and marketing personnel;
7. Organize to prepare and report to the General Manager on time: the signing and performance of monthly marketing contracts and the completion of indicators;
8. Organize the preparation and timely report to the General Manager the monthly fund recovery and fund demand forecast;
9, responsible for coordinating the cooperation between the marketing department and the finance department, technology department and other departments;
10, organize the establishment of performance files of marketing salesmen, and organize the performance appraisal and professional training of marketing personnel on a regular basis;
1 1, responsible for approving loan slips, travel expenses, vacations, etc. Marketing personnel;
12, responsible for the development and research of new projects and the drafting of marketing routes;
13, organize the collection of marketing information, new technology product development information, user feedback information, etc.
14, responsible for organizing, implementing, checking and implementing the standardized management of sales statistics and statistical basic accounting in the marketing department;
15, organize market statistical analysis and forecast;
16. Complete other temporary work assigned by the general manager on time.
Marketing director-the skills and qualities that a marketing director should possess.
1, comprehensive professional knowledge and experience, including related product professional knowledge, marketing knowledge, advertising planning and communication knowledge, financial statistics management knowledge and enterprise management knowledge.
As a marketing director, comprehensive knowledge is necessary, and his work is comprehensive, from product expertise to product research and development; Marketing participates in sales planning; Advertising media and art knowledge participate in the planning and design of market image; Enterprise management and financial knowledge participate in business analysis; Information management knowledge participates in the statistical analysis of market information. Any lack of knowledge will affect the realization of his post responsibilities.
2, cross-industry, multi-industry and multi-post marketing management theory and practical experience.
Different industries, different marketing methods and different sales channels have different market management methods and their own characteristics; At the same time, the marketing director needs to coordinate the relationship among sales, R&D, quality, logistics and production, so the practical experience of multiple positions can improve the level and effect of his work, and the experience of multiple industries can give full play to the advantages of various industries, complement each other and maximize the role of his marketing work.
3. Good writing skills and artistic design foundation have reached the level of fashion aesthetics.
Most of the marketing planning and creative design management of the marketing director's work need good writing skills, artistic design foundation and fashion aesthetic standards. Without these abilities, we can't lead and manage this professional team well, and we can't make an advanced brand visual image decision. The knowledge of advertising media can support him to make good decisions on brand promotion mode and advertising media selection, and improve the efficiency of the company's advertising investment.
4. Superman's psychological quality and marketing training ability.
The marketing director is one of the most involved managers in the company. He often experiences some problems when making decisions about the future, so he should have a good attitude, with both atmosphere and delicate way of thinking, supported by rich experience. At the same time, facing the guidance needs of a large number of people in the sales department, strong training ability has contributed.
The passion of life and extensive creativity are also one of the qualities of a marketing director. He has a perceptual way of thinking and a rational personality, because the marketing creativity of an enterprise is different from the planning of an advertising company, and he needs more rational requirements and execution requirements.
Marketing Director-Work Contents
Formulate the overall market development strategy and objectives and organize their implementation;
Manage and plan the company brand and product brand to improve brand awareness, reputation and loyalty;
Marketing planning of the company's products to increase market share and profit;
The formulation and implementation of the company's public relations strategy and crisis management;
Make plans and financial budgets for annual brand advertisements, promotional activities and important public relations activities.
Marketing Director-Professional Requirements
Education and training: Marketing directors may come from different professional backgrounds, but they generally need to master the professional knowledge of marketing, business administration and other related majors or have relevant academic qualifications. Received training in marketing, sales, management principles, contract law, basic financial knowledge and negotiation skills.
Work experience: For regular large and medium-sized enterprises, you need more than 5 years of overall marketing strategy, planning and comprehensive marketing management experience, and have a deep understanding of marketing work; Have keen market awareness, excellent leadership, communication, team building, analysis and planning skills. For small and medium-sized enterprises or entrepreneurial enterprises, the requirements for experience and quality are much lower, often depending on the actual development stage and situation of the enterprise.
Marketing Director-Career Development Path
Marketing director, as a participant in enterprise decision-making activities and enterprise development strategy formulation activities, has great influence on enterprises. As an excellent marketing director, you must have macro strategic thinking, effective comprehensive coordination ability and keen observation ability of market trends and policy trends. With excellent performance, the marketing director can be promoted to deputy general manager or even general manager in charge of marketing. Besides, you can start your own business with your accumulated experience, contacts, market resources and funds.
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