Internal marketing refers to the work of successfully hiring, training and encouraging employees to serve customers as well as possible, that is, providing good services to internal personnel and strengthening the interactive relationship with internal personnel, so as to persistently carry out external service marketing.

The employment, training and encouragement of employees mainly include the training of service personnel, disposal rights, obligations and responsibilities, encouragement, appearance, communication skills and service attitude.

Internal marketing includes two main points: first, the employees who serve the enterprise are internal customers, and the departments of the enterprise are internal suppliers. Second, all employees agree with the tasks, strategies and goals of the enterprise and become loyal agents of the enterprise in the service to customers.

Customer service marketing focuses on providing perfect service, establishing a good corporate image and brand, and making customers have trust and loyalty to the enterprise. The goal of this marketing method is not only to meet the needs of customers, but also to improve the quality and efficiency of employees' work and improve the market competitiveness of enterprises.

The purpose of internal marketing

1. Enhance employees' work enthusiasm and satisfaction: Through internal marketing, enterprises can strengthen employees' sense of identity and belonging to the enterprise, stimulate employees' work enthusiasm and creativity, and improve employees' job satisfaction and loyalty.

2. Establish a good corporate culture and brand image: through internal marketing, enterprises can cultivate employees' corporate culture and brand awareness, and penetrate brand culture into the hearts of every employee, so that employees can feel brand emotion from the bottom of their hearts.

3. Improve employees' work efficiency and performance: Through internal marketing, enterprises can provide necessary training and resource support to improve employees' work skills and knowledge, thus improving employees' work efficiency and performance.

4. Strengthen the cooperation and communication between departments within the enterprise: Internal marketing can promote the cooperation and communication between departments within the enterprise, avoid the contradiction between information islands and departments, and effectively promote the realization of enterprise strategy.