1, marketing:

Mainly in network marketing. Network marketing is an integral part of an enterprise's overall marketing strategy, which is carried out to achieve the overall business objectives of the enterprise, and is a variety of activities in the network marketing environment created by the Internet as the basic means. The functions of network marketing include website promotion, network brand, information release, online research, customer relationship, customer service, sales channels and promotion.

Steps: (1) Make a long-term strategic plan, decide the development direction and objectives of the enterprise, and have a specific marketing plan to implement the strategic planning objectives.

(2) Marketing organization. The marketing plan needs a strong marketing organization to implement. According to the planning objectives, it is necessary to establish an efficient marketing organizational structure, and conduct a series of management activities such as screening, training, motivation and assessment of organizational personnel.

(3) Marketing control. In the process of marketing plan implementation, control system is needed to ensure the realization of marketing objectives. Marketing control mainly includes enterprise annual plan control, enterprise profit control and marketing strategy control.

2. Statistics: mainly

It is necessary to use probability theory to establish a mathematical model, collect the data of the observed system, make quantitative analysis and summary, and then infer and predict, so as to provide basis and reference for relevant decisions. Widely used in various disciplines.

Subjects, from physics and social sciences to humanities, are even used for information decision-making in industry and commerce and GVM. Mainly analyze the website source information, bounce rate and conversion rate.

3. div+css (basic): net

Div+css is one of the terms commonly used in WEBsite standards (or "web standards").

Is a web page layout method. This web page layout method is different from the table positioning method in the traditional HTML web page design language, which can realize the separation of web page content and presentation.

XHTML is ExtensibleHyperTextMarkup.

Short for Extensible Hypertext Markup Language. XHTML is based on Extensible Markup Language (XML), which is a kind of HTML.

Technology, but using DIV+CSS to achieve various positioning.

4. Program: php or asp.

5. Server: basic settings, such as 404 jump, database settings, 30 1 redirection, etc.

6. Copywriting: The occupation of writing. There is a certain relationship between copywriting and secretarial work. Secretary means that after learning and mastering the basic theories and knowledge of public relations and secretarial major, he is familiar with the principles and methods of modern philology and secretarial science, has strong writing ability, can skillfully handle clerical and secretarial affairs, can write articles, literary editors and news writers, and has strong public relations ability.

write

Writing newspaper advertisements, magazine advertisements and posters; Write enterprise samples, brand samples and product catalogs; Write daily publicity, copywriting, white-collar leaflets and various brochures;

Write DM direct mail advertisement, including envelope and email body; Writing TV advertising scripts, including shots, narration and subtitles; Write scripts for TV feature films; Write the shooting list of TV advertisements;

Write radio advertisements; Translate overseas advertising copy into Chinese; Writing advertising lyrics, or Chinese (translated) foreign language lyrics; Writing various forms of online advertisements; Name the website column;

Write internal copy of the website; Writing mobile phone short message advertisements; Creative elaboration of writing various kinds of advertising works; Write advertising slogans; Write product packaging copy, including: brand name, instructions for use, product ingredients, etc.

Name the product or brand and give a creative explanation; Name the roadshow or activity and make creative explanations; Write the words on the invitation letter and promotional materials at the event site; Give names to various gifts and make creative explanations;

Name the store and make creative explanations; Write a copy of POP materials in the window or shop; Write soft articles (news style, story style, comment style);

Write a plan, or assist planners to optimize and polish the text of the plan; Assist the editor of the customer's internal magazine, provide the subject direction and review the text. Different environments have different tempering and requirements for copywriting.

7. Editor: Content is king, and pseudo original is a test of the editor's ability.

8. Art design (basic): Use design software such as Photoshop or Fireworks to present the visual effect and typesetting of web pages. Some people think that artists are proficient in CSS/HTML/JAVASCRIPT and other languages to make web page layout, but they are not. Web page layout should be done by front-end development engineers.

9. Project management: The application of specialized knowledge, skills, tools and methods in project activities enables the project to meet or exceed the set requirements and expectations with limited resources. Project management is the integration of some activities (such as tasks) related to the successful realization of a series of goals. This includes planning, arranging and maintaining the progress of the activities that make up the project.

10, data mining and analysis: mining keywords and sharing keywords.

1 1, communication and coordination: the ability of managers to properly handle the relationship between superiors, peers and subordinates in their daily work, thus reducing friction and mobilizing the enthusiasm of all parties. An excellent manager must have good communication and coordination skills if he wants to reassure his subordinates, reassure his superiors, be enthusiastic at the same level and be innovative at home and abroad.

12, information processing and retrieval: omitted

Second, SEO requires office skills (proficient in software):

1, excel PivotTable/Chart: PivotTable is an interactive report that can quickly merge and compare a large amount of data. You can rotate its rows and columns to see different summaries of the source data, and you can also display the detailed data of the area of interest.

2.ultraedit word processing (regular expression): in

In many text editors or other tools, regular expressions are often used to retrieve and/or replace text content that conforms to a specific pattern. Many programming languages support string manipulation using regular expressions. example

Perl, for example, has a powerful regular expression engine built in. The concept of regular expression was first popularized by Unix tools such as sed and grep. regular expression

Usually abbreviated as "regex", singular is regexp and regex, plural is regexps, regexes and regxen.

3. photoshop image processing: omitted

4, dreamweaver simple web page editing: omitted

5. Log viewing tools (from introductory light years to advanced wle): omitted.

Made in 6.pdf: omitted.

7. Video production: omitted

8, ppt production: not for the boss, but to share the virus content with users.