With the change of piano demand and the influence of production technology and cost factors, the piano industry has experienced several shifts of manufacturing centers since its birth. At present, the world's piano production is mainly concentrated in Asia and Europe, and Europe is mainly the world's high-end piano production place, with an annual output of about 20,000 pianos.
Piano is a kind of stringed instrument in western classical music and has the reputation of "the king of musical instruments". It consists of 88 keys (52 white keys and 36 black keys) and a metal chord board. Italian Bartolomeo Christofi (1655- 173 1) invented the piano in 1709. Piano is widely used in solo, ensemble and accompaniment performances. As a material basis, piano provides conditions for musicians' creation, and the piano culture created and developed by musicians promotes the further maturity of piano structure and function.
Piano classification
Modern pianos are mainly divided into upright pianos and grand piano in appearance. Grand piano is the most primitive form of piano, which is usually used in concerts. This is a huge thing. In order to solve the problem of land occupation, upright piano was invented. Upright piano adopted the design scheme of staggered installation of strings, which effectively solved the balance between space requirements and timbre volume. As long as the space at home is small, you can put a upright piano.
What is the profit of the piano industry?
The manufacturer's pricing proves that the manufacturer has confidence in the price of the goods. Every piano sold by the dealer has absolute profit margin, which is enough to support the dealer's operation.
What is the prospect trend of piano industry?
With the change of piano demand and the influence of production technology and cost factors, the piano industry has experienced several shifts of manufacturing centers since its birth. At present, the world's piano production is mainly concentrated in Asia and Europe, and Europe is mainly the world's high-end piano production place, with an annual output of about 20,000 pianos. Asia is the center of middle and low-grade piano production, and its main feature is industrialized production, including middle and low-grade upright piano and grand piano. At present, low-grade pianos account for about 50% of the piano market, mainly produced in China, Indonesian and other Asian countries. The consumers of low-grade pianos are mostly primary music lovers, general art colleges, many primary and secondary schools, kindergartens and entry-level students.
Facing the customer groups with different consumption levels, piano manufacturing enterprises have also adopted different brand positioning, forming a differentiated competitive pattern. At present, the manufacturers of high-end pianos are Steinway in the United States, Besendorf in Austria and Berchtenstein in Germany. High-end piano manufacturers include Zhujiang Piano and Yamaha (Hangzhou). The other is a popular piano manufacturer, which can meet the needs of some consumers because of its low price.
China's per capita GDP has reached international standards, and from the international experience, cultural and entertainment consumption will usher in explosive growth. In addition, with the improvement of housing conditions, changes in living habits and consumption structure of urban residents in China, the piano market is bound to show a faster growth trend.
According to the research report of Academia Sinica, "Investigation on the Development of Piano Market and Analysis and Forecast of Supply and Demand Pattern in 2020-2025".
Analysis on the present situation and development trend of piano market in 2020
With the high popularity of smart devices, intelligence not only means the connection with the Internet, but also means the user experience under the Internet thinking. In the new generation of intelligent pianos, there is a development trend of connecting intelligent devices and bringing their own teaching apps, and pianos have also begun to teach people to play the piano. By connecting App with smart devices, smart piano guides users to experience online tutorials through gamification learning, and on the basis of maintaining interest, teaching students in accordance with their aptitude and entertaining them, turning learning piano into playing piano.
At present, China piano market has become the largest, most active and most potential international piano market in the world, and China piano production and sales account for about 80% of the global market. However, the intelligent piano is still a new product, which is in its infancy. Although the concept is hot, it is still in the research and development stage, and there are no mass-produced products on the market.
Piano, as a high-end durable consumer goods, has been fully promoted in Europe, America, Japan and other countries, and the market was close to saturation at the end of last century. With the improvement of family consumption capacity and the popularization of music culture, the demand for piano in China has gradually been released, and the demand for piano has shown a steady growth trend in the past decade. China has become the main demand market for pianos in the world.
With the development of economy and the increase of per capita income of residents, people's cultural consumption level is constantly improving, and the piano is no longer enjoyed by a few people, which lays the foundation for the large-scale development of piano industry. China's piano consumption exceeds 6.5438+0 million. It is reported that China's international brands with large piano sales are Yamaha, Kawaii and Yingchang. Domestic independent brands are mainly Pearl River Piano and Beijing Xinghai.
2019-Analysis on the Overall Development of Electric Piano Industry in 2025
In recent years, with the improvement of residents' income level, Engel's coefficient has decreased year by year. In 20 18, Engel's coefficient decreased to 28.4%, and the consumption structure of residents changed greatly. People's consumption is no longer limited to food, shelter and clothing, but begins to develop in all aspects, and tourism, entertainment, health and other industries begin to develop rapidly. As an industry that cultivates temperament and enriches residents' lives, the electric piano industry is no longer limited to children, and many adults have begun to contact the electric piano. The future electric piano will be more electronic and intelligent, which can meet the needs of beginners and has a good industry prospect.
1.2019-Prediction of the total output value of electric piano industry in 2025
Chart: 20 19-2025 Forecast of the total industrial output value of China electric piano industry.
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Source: Puhua Institute of Industry, Academia Sinica.
Second, 20 19-2025 electric piano industry total assets forecast
Chart: Total assets forecast of China electric piano industry from 2065438+09 to 2025.
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Source: Puhua Institute of Industry, Academia Sinica.
Puhua Institute of Academia Sinica uses a variety of original information processing technologies to collect, sort out, process, analyze and transmit massive data in the piano industry market, so as to minimize the investment risks and operating costs of customers, seize investment opportunities and improve the competitiveness of enterprises.