Business plan for opening a drugstore 1 1. Business philosophy of opening a drugstore
(1). Business philosophy
? Hot pot restaurants open pharmacies when they lose money? For a long time, such a statement has been widely circulated in society. According to informed sources, the average gross profit margin of drug retail can reach at least 50%, and the gross profit margin of commonly used antibacterial drugs is the highest, which can reach more than 100%-200%. Compared with the gross profit of 3%-5% at most in the field of household appliances circulation? Violence? . So pharmacy is a promising industry in the future.
Spring Pharmacy is a drug retailer under Global Medicine Co., Ltd., which was established on 20 14. Is a combination of entities and drug e-commerce enterprises. Taking quality and reputation as the concept, reputation and development as the basis, and serving health and caring for people as the service concept.
Drugstores have a full range of products and favorable prices, providing consumers with quality services. In spring, we are committed to making every customer use safe, assured, reasonable and effective drugs. And passed the national drug business license, the national drug quality management standard certification, strict drug control, to ensure quality.
(2). Business philosophy
? Health every day, parity every day? It is the service tenet of Spring, which is committed to building cheap chain pharmacies.
(3). Quality management
In order to ensure the safety of customers' medication, big pharmacies strictly control the quality in spring, and all drugs are genuine. To this end, they have also formulated a strict drug quality system and strictly supervised its implementation.
2. Physical store
(1). Basic elements of opening a physical store
To open a pharmacy, the most basic are three certificates, namely, drug business license, GSP and business license. Generally, the license will be issued first, then the business license, and finally the GSP, which will be issued within three months.
1 General process of opening a physical pharmacy:
Drugs were reported to the Food and Drug Administration.
Start the transformation, find two professional pharmacists, and the Food and Drug Administration will accept it.
To apply for business license, health permit, tax registration form, code certificate and GSP inspection, two pharmacists must be present.
Medicine (30,000-65438+500,000)
start a business
(2). Meet the conditions:
(1) having qualified technicians in pharmaceutical schools according to law;
(2) Having business premises, equipment, storage equipment and sanitary environment suitable for the drugs handled;
(3) It has a quality management organization or personnel suitable for the drugs it deals in;
(4) Having rules and regulations to ensure the quality of drugs;
To apply for the establishment of a pharmacy, an application shall be made to the local municipal drug regulatory agency or the drug regulatory agency of the people's government of a province, autonomous region or municipality directly under the Central Government. After receiving the Pharmaceutical Business License, the applicant shall register with the administrative department for industry and commerce.
(3) A guide to the application procedures for the Drug Business License.
(1) License Content "Pharmaceutical Trading License"
(two) the legal and regulatory basis for the establishment of the license
A. Drug Administration Law of People's Republic of China (PRC) and Regulations for the Implementation of Drug Administration Law of People's Republic of China (PRC).
B. "Good Manufacturing Practices" and "Detailed Rules for the Implementation of Good Manufacturing Practices"
C. Measures for the Administration of Drug Business License
(4). Licensing conditions
(1) The legal representative of the enterprise or the person in charge of the enterprise or the person in charge of quality management does not meet the requirements of Articles 76 and 83 of the Drug Administration Law;
(2) Pharmaceutical technicians with legal recognition; Among them, the establishment of retail pharmacies in urban areas must be equipped with two pharmaceutical technicians with the title of pharmacist or above.
(3) Having business premises, equipment, storage facilities and sanitary environment suitable for the drugs handled.
(4) Having a quality management organization or personnel suitable for dealing in drugs.
(5) Having rules and regulations to ensure the quality of drugs.
(5) Market opportunities
Drug classification management, medical insurance system, separation of medicine? Three sharp blades? It has brought unexpected changes and development to the pharmaceutical retail market. This also makes the life of pharmacies better and better.
With the further deepening of the reform of urban medical insurance system, outpatients have to share the medical expenses due to the capping of their personal accounts, so after consuming the necessary prescription drugs, they will inevitably choose pharmacies to buy drugs. According to Director Zheng of the State Administration of Pharmaceutical Products, although I said that the retail industry should be rectified separately at present, the problem is that there are too many wholesale enterprises, but the number of pharmaceutical retail enterprises is not enough, only120,000. It is estimated that there are 300,000 retail enterprises in China, which means there is still a market gap of180,000. In Shenzhen, the number of pharmacies is estimated to be 0/5 per 10,000 people/kloc, while in Guangzhou, there are only about 4,000 chain pharmacies at present. Of course, it depends on the local conditions, but the pharmaceutical industry has greater opportunities to make money than other industries.
㈥。 starting plan
1. Entrepreneurial requirements. The person in charge of the quality of the pharmaceutical retail industry should be a pharmaceutical technician with the title of pharmacist (Chinese pharmacist). In addition, more than 1 registered professional pharmacists (professional Chinese pharmacists) should be equipped during business hours to be responsible for reviewing or dispensing prescriptions. There are Chinese herbal pieces that need to be equipped with registered Chinese pharmacists. Personnel engaged in drug health care, acceptance, maintenance and business shall obtain vocational and technical grade certificates. Employees should be under 65 years old.
2. Commercial form. There are two kinds of ideal pharmacies in reality. One is to set up chain stores, and the other is to set up counters in other people's pharmacies.
3. Site selection. How much money does a pharmacy earn if it doesn't make money? The more locations, the better, but the relative comparison? Cold and cheerless is a good place to invest. First, it is the urban fringe, that is, there needs to be more population mobility. Secondly, it can be chosen around larger residential areas, such as supermarkets nearby, and farmers' markets are better. In addition, near the hospital is also a good choice.
4. apply for a certificate. It is more troublesome to apply for a pharmacy certificate. If you join a chain store, you can quickly enter the pharmaceutical retail market.
(7). Investment budget
The investment in opening a pharmacy is mainly concentrated in store decoration, facility purchase, labor costs, house rent and other places. Store decoration and purchase of necessary facilities:100000 or so.
Franchise chain fee: 5? 65438+500,000
Employee salary: 6 people, 6,000 yuan.
Rent: 5,000 yuan/month
Purchase of working capital: about 20,000 yuan. Because many pharmaceutical wholesale enterprises generally lay the foundation for drugs, and some products will be sold on a commission basis. On the contrary, you don't need much money to buy it.
Total investment: 0.3-0.4 million.
Monthly fixed expenditure: about 12000 yuan.
(viii) Benefit analysis
For new pharmacies, it is difficult to make ends meet at the beginning of opening. The monthly expenditure is 10000 yuan, the spot gross profit margin is 30%, and the monthly sales is more than 30000 yuan, that is, you must buy 1000 yuan every day. This has a certain pressure on new stores, especially retail stores in ordinary areas.
Open a pharmacy? Medium and long line? Our investment will not be profitable in two or three years, but once the income comes out, it will be rich, so venture capitalists must not be short-sighted and eager for quick success.
If the daily sales volume is 1 0,000 yuan and the monthly turnover is about 30,000 yuan, excluding the fixed expenditure 1, 200 yuan, the monthly profit is 1, 800 yuan.
(9) Feasibility plan
The huge market prospect of chain pharmacies not only catalyzes the climax of domestic investment and enclosure expansion, but also intensifies the fierce competition of domestic pharmaceutical chain enterprises, which will certainly attract international brands to join the market competition. When domestic enterprises seek opportunities for international cooperation in order to obtain leading trade secrets, whoever wins the cooperation with internationally famous brands first means who has seized the sharp weapon of development and leading advantages. Once they miss the opportunity, they will face many strong opponents.
In September 2002, the world's largest chain pharmacy with 65,438+0,300 chain pharmacies opened its first store in China, marking the first international pharmaceutical retail brand entering the mainland market. With the mainland market. Different from ordinary pharmacies, such pharmacies emphasize providing consumers with all-weather services of drug management, patient consultation and professional pharmacists, and promise to provide customers with personalized services and quality services.
With the development of the national economy, the increase of the elderly population, the expansion of medical needs, the popularization of social security groups and designated pharmacies, and the implementation of medical analysis, China's pharmaceutical market will show a rapid growth trend in the next five years. Facing the huge prospect of China's pharmaceutical retail market, investors who join international chain pharmacies can not only get the famous brand trademarks, operating systems and brand goodwill provided by the head office, but also get comprehensive counseling courses, the foundation and support system for personal success and asset appreciation, thus effectively reducing the risk of starting a business and operating.
(10). Facing risks
1. When purchasing drugs, pharmaceutical trading enterprises must establish and implement the system of incoming inspection and acceptance, verify the marks such as drug certificate, and the sales records of pharmaceutical trading enterprises (drug name, dosage form, specification, batch number, expiration date, manufacturer, purchase and sale unit, purchase and sale price, purchase and sale date, etc. ).
2. The medicine sold cannot be taken back.
Four. medical electronic commerce
(1) background introduction
Drug e-commerce refers to the activities of drug producers, operators or users to carry out and complete various business activities or related services by means of electronic data information exchange through information network systems. There are two kinds of drug e-commerce in China, one is between enterprises, accounting for 80% of e-commerce in China, and the other is between enterprises and consumers, accounting for 15% of e-commerce in China. Online pharmacy is a form between enterprises and consumers. Its main function is online drug retail and online pharmaceutical service. Since 1999, the state has vigorously supported and promoted the development of drug e-commerce, and has successively announced several pilot units of drug e-commerce and websites that are allowed to engage in drug information on the Internet, but there are more than 40 online pharmacies. The Internet has more room for development.
(B) the form of online retail
According to the Measures for the Supervision and Administration of Drug E-commerce Pilot, drug e-commerce websites can be established after being approved by the State Food and Drug Administration. At the beginning of the pilot, the drug e-commerce website must be established by a drug trading enterprise with complete licenses or legal Internet information services, but it cannot directly participate in drug trading activities or benefit from the price difference of drugs. It can be seen that in the pilot stage, the drug e-commerce website is only an intermediary for drug transactions between online enterprises or enterprises and consumers, and it must also sign an agreement with legal drug e-commerce websites and rent a platform for analysis.
(3) Requirements for online stores
1 has a legal license; 2. Corresponding drug distribution system; 3. There are pharmaceutical personnel suitable for business operation. Drugs and chemical reagents
The e-commerce website is responsible for reviewing the above conditions. In addition, pharmaceutical trading enterprises must also publish their business licenses, business licenses, consultation e-mail, telephone numbers and ways to complain to the pipeline departments of drug administration on the website.
(4) Business scope
Article 15 of the Measures for the Supervision and Administration of Drug E-commerce Pilot stipulates that retail enterprises engaged in drug trading on the drug e-commerce pilot website can only sell over-the-counter drugs published by the State Pharmaceutical Products Supervision and Administration (now the State Food and Drug Administration of the United States) online. This regulation is to ensure the safety of online retail, but it also greatly limits the business scope of online pharmacies and affects their profitability.
(E) Advantage analysis
1 is a pharmaceutical enterprise,
Save operating costs: The cost savings brought by online pharmacies include (1) low store rental costs. Although opening an online pharmacy requires renting cyberspace, renting a storefront is much cheaper in reality. (2) Inventory cost. A large amount of inventory will occupy the capital of the enterprise, slow down the capital turnover and increase the time cost. Online pharmacies purchase and send drugs according to customer orders for storage and maintenance.
Expand the market scope; The network has broken the geographical boundaries, and the retail scope of drugs has been greatly expanded in time and space. Online pharmacies can operate 24 hours a day, and the marketing department radiates across the country and even the world. Cake? Even if the market share becomes smaller, enterprises can still get considerable benefits.
Keep in touch with customers: at present, there is no chain pharmacy in China that can open branches all over the country. Online pharmacies have no time and space constraints, so that customers can get the services they need anytime and anywhere. The relationship between pharmacies and customers is closer, and customer satisfaction is also improved. This strengthens customers' awareness of corporate brands and cultivates their loyalty. An American study shows that for every 5% increase in customer loyalty, the profit rate of enterprises will increase by 25%-80%.
2. For consumers: (1) Reduce drug prices. The price of online drugs in the United States is usually about 30% lower than the market price. In addition to the low-cost operation of online pharmacies, there are several reasons for the low price of drugs: First, the circulation of drugs has decreased. An important reason for the high drug price in China is that the distribution of drug profits in circulation leads to the high circulation cost. Online pharmacies distribute drugs directly to consumers everywhere. Without drug dealers, the circulation links are reduced, and consumers can naturally get preferential treatment. Secondly, online pharmacies don't need storage facilities that meet GSP requirements, which reduces industry barriers and increases online drug retail enterprises and competition intensity. The result of competition is to promote the drug price to return to its essential value; Finally, a large number of information services brought by network lock have changed consumers' information weak position and improved their bargaining power. We can make a reasonable choice by comparing the quality and price of drugs, so that operators can use information asymmetry to raise the price of drugs to a certain extent.
Buying drugs online is convenient, fast and privacy-protecting, saving consumers a lot of time and energy, which is extremely convenient and fast.
(VI) Analysis of disadvantages
1 Although the online retail market has great potential, its proportion in the whole retail industry is still very small. (1) The penetration rate of network technology in China is still very low. For online pharmacies, although online pharmacist consultation service can be provided, the timeliness and accuracy are affected to some extent compared with telephone calls and interviews, and the service effect is difficult to guarantee. (2) Security of online transactions: According to the survey of China Internet Information Center, the first major problem of online transactions is that product quality, after-sales service and manufacturer's reputation cannot be guaranteed. Secondly, the security of online payment cannot be guaranteed. The former problem is mainly related to the fact that there are still many gaps in the supervision of e-commerce in China's laws and the identity of network users is unknown. Only when the legal system is further improved can it be solved. As a special commodity, drugs are certified by online pharmacies to reassure consumers. At present, the most convenient payment method for online shopping is through online banking, but the openness of the network makes online banking the target of hacker attacks at any time, and the security of online payment is therefore tested.
2. cost. American scholars believe that online stores have played a positive role in expanding market share, while saving store rent and inventory investment, but they also cost a lot in other aspects, especially for those who open up independent cyberspace instead of relying on it.
Operating stores of online trading platform. These expenses include purchasing servers, domain names, all kinds of software, network maintenance and updating, and hiring professional network technicians. In addition, the publicity of the website also needs more investment.
3. Unable to reach the target customers. At present, young people account for a large proportion of online customers in China, while most of the drug consumers are elderly people, who usually don't read promotional information online, which is undoubtedly a huge loss.
4. Quality problems in transportation. Certain protective measures must be taken during the transportation of drugs, such as ensuring a certain temperature and humidity, so that postal delivery can not meet these requirements.
Four. Words of thanks
At present, there are certain risks in opening pharmacies in China, but there is pressure to have motivation. We need to minimize risks and gain more benefits.
One pharmacy business plan and two company summaries:
This part should introduce the company's main industries, products and services, the company's competitive advantages, the place and time of establishment, the stage and other basic information.
2. Description of the company's business:
This part introduces the company's purpose and goal, the company's development plan and strategy.
Products or services: introduce the company's products or services, describe their uses and advantages, related patents, copyrights, government approvals, etc.
4. Income:
Introduce the company's revenue sources and predict revenue growth.
5. Competition and marketing:
Analyze the existing and future competitors, their advantages and disadvantages, and the corresponding advantages of our company and the methods to beat competitors. Make a marketing plan for the target market.
Six management teams:
Introduce important people in the company, including their positions, work experience, education level, etc. The number of full-time employees and part-time employees in the company, and what positions are available.
7. Financial forecast:
The company's current financial statements and five-year financial statements forecast. Investment exit mode (public listing, stock repurchase, sale, merger or merger).
8. Capital structure:
The company's current and future fund raising and use, the company's financing mode, and the capital structure table before and after financing.
Chapter III Marketing Plan
In the face of fierce competition in the pharmaceutical market, we should have our own clear goals for the pharmaceutical sales industry, which requires us to have our own unique marketing strategies to build, promote and maintain brands in key factors such as marketing methods, personnel quality, product quality and enterprise management.
First, marketing methods.
1, reward and feedback
Buy a certain amount of medicine, and there will be small gifts. According to the amount, the level of gifts is different, and the cost of gifts should not be too high. Or give our pharmacy a free physical examination card, which will be checked regularly by the expert group provided by our pharmacy. Such a physical examination can be aimed at the elderly who need a lot of health care products and drugs to treat minor physical problems. Of course, the inspection should focus on the high incidence of the elderly.
2. Membership system
People who buy drugs in pharmacies have the opportunity to become members, which is actually the integration of customer information, understanding the characteristics of customers, and thus understanding the needs of customers. According to their different characteristics, we can make membership cards of different ages, such as old age cards, young women's cards, men's cards, student cards, children's cards and so on. And explain to them that holding different types of cards will have different preferential policies. Through this classification, they can do a good job in public relations activities in society.
(1) For elderly people with cards, they can attend expert health lectures at the beginning of each month.
(2) For women's health care products and medicines that can meet the needs of women's characteristics, such as beauty care, experts will explain them regularly.
(3) For men, it is also aimed at the characteristics of men and the harm that regular smoking and drinking do to the body, which is different from other lecture time.
(4) Students can organize them to run mountain climbing, running and other ways that are helpful to their health and can relieve the pressure of study.
Understand the importance of many health care products to the body, especially when the body develops its intelligence.
(5) For the children here, we should often engage in some parent-child activities. Of course, the above activities are carried out in the case of some designated drugs, and the appropriate customer groups are found to participate in the performance of drugs. In fact, these activities should be held together with manufacturers, which is the best, not only can reduce our costs, but also can sell more drugs through our pharmacies and improve the visibility and social influence of drugs and pharmacies. Killing two birds with one stone requires better cooperation between manufacturers and pharmacies.
3. Public welfare activities
The social influence and public welfare activities of an enterprise are essential, and perhaps humanistic care may bring more warmth to some people. Go to the orphanage to visit those poor children, play games with them, tell them stories, and sing and dance with them; Go to the nursing home to chat with those lonely old people, comb grandma's hair and play chess with grandpa. Not often, but on some special days, such as Children's Day and Double Ninth Festival. But also invite the media.
Step 4 deliver medicine to your door
(1) is used for large instruments such as medical care equipment.
(2) Purchase reaches the required amount.
(3) Those who fail to meet the quantity can also be delivered to the door, but there must be lost time.
5, price strategy, the price depends on the specific situation, for a one-time deposit of a certain amount of money on the card of this drugstore to buy drugs will not enjoy the same price, you can also accumulate different amounts of money on the card after a period of time, you can also enjoy different prices.
6. Packaging combination. Which drug is more effective when combined with another drug or drugs, such as fever, cough, runny nose, sneezing, etc. If you have cold symptoms, you can take anti-inflammatory drugs. Drugs for cough and runny nose will be more effective. Of course, many drugs can't be matched at will, and they can be classified according to the crowd characteristics of drugs.
7. Advertising promotion. You don't have to deliberately advertise a drug in the media, which is expensive and limited. As a powerful drugstore chain, its own brand is more important. You can use some well-known drugs to improve the popularity of pharmacies through some public lectures and activities.
8. The maintenance of the website requires an online salesperson to do a good job in website layout design, content release and pharmacy promotion.
9, pay attention to seasonal changes, there are many things that are high in the season, it is necessary to focus on some drugs in this season, and sell drugs according to the above activities.
10, selling medicine 24 hours at night, that is, after 22 o'clock, there are not too many salespeople, but three are enough. Two is best.
Second, the quality of personnel.
1, mastery of professional knowledge
Master medical knowledge, because most customers who come to buy medicine are more likely to consult and trust salespeople, and they need salespeople to provide them with professional and scientific shopping guides. It must also meet the requirements of the state for drug sales personnel.
2. Master sales skills
Insight into customers' psychology and provide them with the products and humanized services they need.
3. Good self-quality
Have affinity, optimistic and cheerful personality, like to communicate with people, diligent, positive, confident, and have the ability to learn.
Third, product quality.
It is very important to store drugs according to their characteristics. Verify the drug approval number and quality standard; Check whether the packaging, labels and instructions of drugs meet the requirements; Understand the performance, use, inspection methods, storage conditions and quality reputation of drugs. The contents of the record shall include: name, dosage form, specification, validity period, manufacturer, supplier, purchase quantity, purchase date, etc. Drugs; Check the seal. Grasping quality certainly requires more professionals. We also need to classify drugs. General drugs are divided into western medicine and Chinese patent medicine, including respiratory system, antipyretic and analgesic, skin, antiallergic drugs, anti-tuberculosis and leprosy, antibacterial and anti-inflammatory, nervous system, vitamins and nutrition, cardiovascular and cerebrovascular diseases, immune function regulation, anti-tumor drugs, gastrointestinal diseases, hepatobiliary and pancreatic drugs, urinary system, endocrine and metabolism, and blood diseases. Chinese herbal medicine; Health care products, etc.
It is of great significance to make good preparations before the opening of pharmacies for the opening and after the opening of pharmacies. It is also a challenge for professionals engaged in pharmaceutical affairs management. Using the countdown method, the pharmacy opening preparation work is operated as a project, and the practice proves that it has strong operability.
(a) pharmacy site selection and related preparations
Choose a business that faces the street and has more residents nearby, about 300 square meters. Calculate the break-even point and handle relevant documents. Consider various factors, such as the scale, decoration layout, facilities and equipment, market positioning, business policy and management objectives of pharmacies.
(2) Formulating a list of drug purchases.
As our store is a single pharmacy, we can't directly purchase a large number of goods from manufacturers, so we choose 2-3 commercial companies to purchase goods after price comparison, and plan to operate four categories of goods, including medicines, Chinese herbal medicines, health care products and medical devices, with about 3,000 varieties.
(3) Personnel recruitment
Store manager 1, duty manager 2, shop assistant 10, cashier 3, attendant 1.
Uniforms, ties, badges and other designs
(five) the preparation of pharmacy post manual.
The work manual is the work guide of this department and the basis for the training and assessment of employees in this department. Generally speaking, the work manual should include job responsibilities, work procedures, rules and regulations and sales skills.
(6) Personnel training
Recruitment and training of staff in various positions of pharmacy: in the process of staff recruitment, according to the pharmacy
The general requirement of this work is to make a preliminary screening of candidates, and the highest person in charge of the pharmacy is responsible for the good admission. Training is a major task before the opening of the department. The person in charge of the pharmacy should proceed from the reality of the pharmacy, formulate a practical departmental training plan, supervise the implementation of the training plan, and ensure that the training achieves the expected results.
(seven) the establishment of property files before the opening of pharmacies is particularly important for the management of various departments of pharmacies in the future.
Meaning. The department heads of many pharmacies neglected this work during this time and lost the opportunity to master first-hand information.
(eight) pharmacy decoration and acceptance
Hire professionals to carry out decoration design.
The decoration acceptance of pharmacies generally involves decorators, investors, managers, pharmacy leaders and other departments. The person in charge of the pharmacy participates in the acceptance inspection, which can largely ensure that the decoration quality meets the standards required by the pharmacy. Before participating in the acceptance, the person in charge of the pharmacy should design an acceptance list according to the situation of the pharmacy. After acceptance, the department should keep a list for future follow-up inspection.
(9) Responsible for cleaning the infrastructure of the whole store.
In the infrastructure cleaning work of the whole store. In addition to cleaning all the infrastructure in each responsibility area, the staff of each post in pharmacy are responsible for it. The success of infrastructure cleaning before opening directly affects the image of pharmacies. Many pharmacies have left permanent regrets because of their neglect of this work.
(10) department simulation operation
After all the preparations are basically in place, the simulation operation can be carried out. This is not only a test of preparation, but also a solid foundation for formal operation.
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