Such setting and arrangement can reduce the workload of project leaders and supervisors, facilitate division of labor and professional management, and ensure the efficiency of investigation. 4. The organization mode of investigation departments, independent investigation companies and academic investigation institutions of matrix enterprises mostly adopts matrix. The permanent establishment of the investigation institution consists of the person in charge of the investigation institution and various functional departments or personnel (full-time training departments or personnel, supervision departments or personnel, project departments or personnel, questionnaire design and analysis departments or personnel, financial departments or personnel, etc.). Their daily work is under the unified command of the person in charge of the organization, and their work content is market development, publicity and promotion, etc. Once the investigation items are determined, it is necessary to call investigators to carry out investigation activities, and sometimes several investigation items may be carried out at the same time. The supervisor is responsible for the management of the investigation team. When the scale of the investigation is small, all the supervision work is mainly completed by the supervisor. At this time, he may be scheduling, auditing, finance, logistics, etc. If the scale is large, the whole supervision work will be completed by supervisors and other functional personnel. At this time, the supervisor is only a manager, not a technician. Second, the composition and responsibilities of the survey team A complete market survey activity generally includes three stages: survey design, survey implementation and data processing. 1. The project manager coordinates the relationship between various departments, drafts preliminary plans, formulates budgets and supervises the use of resources. Its responsibility is to ensure the implementation of project objectives, budgets and plans. 2. The responsibilities of the implementation supervisor mainly include: a to understand the purpose and specific implementation requirements of the investigation project; b to select investigators according to the relevant contents and requirements of the investigation design; c to supervise the management and training of the team; d to be responsible for the quality control during the investigation and implementation. It is a bridge between the project supervisor and the investigation supervisor, which requires not only mastering the basic theories and methods of market investigation, but also having strong organization and operation ability and rich field operation experience. Its level determines the level of a market research institution. 3. The investigation supervisor is responsible for checking the workflow of the investigators and reviewing the investigation results. Supervision can be divided into on-site supervision and technical supervision. Site supervision, mainly responsible for daily work management. Technical supervision, mainly responsible for guiding the interview skills of investigators. In many cases, they are one.
Chapter IX Organization and Implementation of Market Survey
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Organization and implementation of market research-finally
9. 1 team organization of market research 9.2 investigators and their training 9.3 preparation before investigation 9.4 implementation and control of investigation 9. 1 team organization of market research/composition and responsibilities of investigation team 1 Management structure of investigation team The common management structure of investigation team is: 1. Linear topics are relatively small. The person in charge of the project first needs to make it clear that the investigators and supervisors will form an investigation team, and then, with the assistance of consulting institutions or consultants, make an investigation plan, determine the schedule and group. After organizing the training, the project leader instructed several groups of supervisors to investigate. This form of organization saves personnel and has high efficiency. 2. The functional A project leader leads several functional personnel, and is responsible for training, quality inspection or review, funds, etc. Of all the investigation teams. According to their own functions, functional personnel contact each group supervisor, put forward some requirements and support for them, assist them to complete all or part of a job, and report to the project leader. 3. If the linear functional project is a big topic, it needs a large number of investigators and large samples, and the investigation is carried out in a large range. The scale of the investigation team is relatively large, and the task assignment becomes complicated, which often requires the cooperation of logistics, quality inspection and evaluation. The workload suddenly increased for the supervisor. The project leader should manage all functional departments or functional groups in a unified way. You can also contact the supervisor directly. Each investigation team needs to be equipped with several functional personnel to carry out their work according to their respective work functions. For example, finance and logistics are responsible for the living arrangements, residence and travel, equipment purchase and fund management of the investigation team. They are responsible to the supervisor of this group, who is responsible for directing and reporting the situation to the functional department or functional group at the next higher level.
Such setting and arrangement can reduce the workload of project leaders and supervisors, facilitate division of labor and professional management, and ensure the efficiency of investigation. 4. The organization mode of investigation departments, independent investigation companies and academic investigation institutions of matrix enterprises mostly adopts matrix. The permanent establishment of the investigation institution consists of the person in charge of the investigation institution and various functional departments or personnel (full-time training departments or personnel, supervision departments or personnel, project departments or personnel, questionnaire design and analysis departments or personnel, financial departments or personnel, etc.). Their daily work is under the unified command of the person in charge of the organization, and their work content is market development, publicity and promotion, etc. Once the investigation items are determined, it is necessary to call investigators to carry out investigation activities, and sometimes several investigation items may be carried out at the same time. The supervisor is responsible for the management of the investigation team. When the scale of the investigation is small, all the supervision work is mainly completed by the supervisor. At this time, he may be scheduling, auditing, finance, logistics, etc. If the scale is large, the whole supervision work will be completed by supervisors and other functional personnel. At this time, the supervisor is only a manager, not a technician. Second, the composition and responsibilities of the survey team A complete market survey activity generally includes three stages: survey design, survey implementation and data processing. 1. The project manager coordinates the relationship between various departments, drafts preliminary plans, formulates budgets and supervises the use of resources. Its responsibility is to ensure the implementation of project objectives, budgets and plans. 2. The responsibilities of the implementation supervisor mainly include: a to understand the purpose and specific implementation requirements of the investigation project; b to select investigators according to the relevant contents and requirements of the investigation design; c to supervise the management and training of the team; d to be responsible for the quality control during the investigation and implementation. It is a bridge between the project supervisor and the investigation supervisor, which requires not only mastering the basic theories and methods of market investigation, but also having strong organization and operation ability and rich field operation experience. Its level determines the level of a market research institution. 3. The investigation supervisor is responsible for checking the workflow of the investigators and reviewing the investigation results. Supervision can be divided into on-site supervision and technical supervision. Site supervision, mainly responsible for daily work management. Technical supervision, mainly responsible for guiding the interview skills of investigators. In many cases, they are one.
Chapter IX Organization and Implementation of Market Survey