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Notice on Holding National Vocational Qualification Training Course for Automobile Marketers
All relevant units:
According to the national automobile industry development policy (Order No.8 of the National Development and Reform Commission of the People's Republic of China, May 2, 20041), "Automobile Trade Policy" (OrderNo. 16 of the Ministry of Commerce in August 2005), "Implementation Measures for Automobile Brand Sales Management" (OrderNo. 10 of the State Administration for Industry and Commerce in 2005), the spirit of the Reply of the Ministry of Labor and Social Security on Agreeing to Carry out the Pilot Work of National Vocational Qualification Appraisal for Automobile Marketers and the Vocational Skills Appraisal Guidance Center of Heilongjiang Provincial Labor Department on Agreeing to Carry out Automobile Marketing in Harbin Institute of Technology The Ministry of Labor and Social Security and China Automobile Industry Economic and Technical Information Research Institute set up the Heilongjiang Provincial Automobile Marketing Personnel National Vocational Qualification Certification Training and Examination Office in harbin used car Appraisers Association. As the only unit with training qualifications in Heilongjiang Province, they decided to carry out the professional qualification training and appraisal of automobile marketing related personnel in Heilongjiang Province for the first time, so that relevant employees can have the professional qualifications required by the state and improve the level of employees. The relevant matters are hereby notified as follows:
I. Professional Background and Industry Demand
By the end of 2006, China's automobile production will reach 5.6 million, replacing Germany to become the third largest automobile producer in the world, next to the United States and Japan, and the largest automobile consumption market in the world. With the development of automobile industry, paying attention to service has become the knowledge of automobile dealers, among which sales service is the most important, and high-quality and professional automobile salesmen have gradually become the goal that automobile dealers are striving for. At present, there are 200,000 people engaged in automobile sales in China, but less than one tenth of the employees have received systematic training. Excellent automobile marketers who have received professional training have professional automobile marketing ability and can engage in market research, marketing planning, advertising promotion, network construction, product service and technical training, consulting and management. There is a lack of compound talents at different levels who integrate automobile talents and marketing talents. In the next five years, China's automobile production and sales will nearly double, and the profit point will gradually shift to after-sales service, which requires a large number of certified automobile marketers. Judging from the job requirements in recent years, automobile marketers have been listed as one of the top occupations in 10, and their salary has been rising all the way, with an annual salary of about 30,000-80,000.
The national implementation of professional qualification certification for automobile salesmen makes the talents in the field of automobile marketing more standardized. Through certification training, employees can master advanced market operation concepts, complete automobile marketing practice from the perspectives of company strategy, competitive strategy and market segmentation, and master relevant laws and regulations in automobile sales through analysis and discussion of automobile sales process. According to the requirements of the relevant industry management departments of the state, automobile marketers should gradually carry out certificates. Through systematic automobile marketing training, we can improve their understanding of marketing and realize the process from practical experience to theoretical system. With the emergence of more and more automobile marketers, the overall level of automobile marketing in China will be greatly improved.
Second, the organizational form of national vocational qualification training and appraisal for "automobile marketers":
Director: Vocational Skills Appraisal Institute of the Ministry of Labor and Social Security.
Training unit: Harbin Used Car Appraisers Association
Technical support unit: China Institute of Economic and Technical Information of Automobile Industry.
Third, training objectives.
Various automobile production enterprises; Automobile dealers who carry out automobile sales; Brand car dealers; 4S shop; Automobile franchise store; Trading (sales) centers and markets for used motor vehicles; Personnel engaged in automobile marketing and marketing management; College students and other related personnel.
Fourth, training and assessment methods.
Relying on the strong faculty, equipment and industry experts in colleges and universities, we will concentrate on training in the selected training base in a part-time and amateur way, and the training time for each period is 10- 15 days, not less than 80 hours. According to the provisions and requirements of National Professional Qualification Standard for Automobile Marketers, the training contents mainly include: professional ethics, social etiquette, laws and regulations, overview of domestic and foreign automobile markets, automobile cultural knowledge, basic knowledge of automobile technology, automobile market research and analysis, and automobile network marketing management. The teaching content pays attention to case analysis and highlights operability, and is taught by experts, professors and scholars of Harbin Institute of Technology. The assessment content is specifically determined according to the knowledge requirements and skill requirements stipulated in the National Professional Qualification Standard for Automobile Marketers. Appraisal is divided into two parts: theoretical knowledge examination and professional skills examination, both of which adopt the hundred-percent closed-book written examination method. Automobile salesmen plus comprehensive evaluation (thesis writing and thesis defense), all the scores reach 60 points or above (including 60 points) for passing the exam. Those who pass the examination will be awarded the national unified "Automobile Salesman Professional Qualification Certificate" by the Ministry of Labor and Social Security.
Five, training assessment reporting conditions
(1) Intermediate automobile sales personnel (those who meet one of the following conditions)
1, having been engaged in this profession for more than 2 years after obtaining the professional qualification certificate of automobile salesman.
2. College graduate majoring in automobile or marketing.
3. Non-automobile major or non-marketing major, and have been engaged in this occupation for more than 2 years.
4. Engaged in automobile marketing for more than 5 years.
(2) Senior automobile salesman (who meets one of the following conditions)
1, having been engaged in this profession for more than 3 years after obtaining the professional qualification certificate of intermediate automobile salesman.
2. Bachelor degree in automobile or marketing.
3. Non-automotive graduates have been engaged in this occupation for more than 2 years.
4, with a college degree, engaged in this occupation for more than 8 years.
Sixth, the registration method
Fill in the Application Form for National Vocational Qualification of Automobile Marketers (see Annex 1) in duplicate at the time of registration, and attach a copy of ID card, diploma and seniority certificate (original). At the same time, hand in 6 2-inch blue photos (with clear names on the back). Anyone who signs up for the training appraisal must apply in advance, and I will report the relevant materials to the state for review. According to the registration situation, the training will be arranged in a unified way and organized by stages. After the training, those with outstanding performance and ability have the opportunity to be recommended to work in major automobile sales companies.
Seven. Mailing address and contact information
Address: Room 4 13, 2H Building, International Conference Center, Harbin Institute of Technology (in front of the former zoo150m)
Daqing Bar Registration Office: Room 4 18, Education Hotel, Evening News Street, Xincun, Saertu District, Daqing City
Contact: Yu Yang Registration Tel: 0459-63942 12
Fax: 0459-6394232 Postal code: 163000
Eight, comprehensive training costs
Training fee: 1800 yuan
Paper fee: 200 yuan.
Examination fee: 200 yuan
Total cost: 2200 yuan
The above fees include textbook fees, lecture fees, appraisal fees, internship training fees, examination fees, certificate making fees, venue rental fees, etc.