Abstract: With the development of society, various sports specialty stores have opened in succession, and many people have joined them as shop assistants. Generally, newcomers will be trained when they join the company, so what training methods do the clerks in sporting goods stores have? What skills do shop assistants need to master? As a professional sports store clerk, you need to have some professional sports knowledge, basic sales knowledge, good communication skills, basic after-sales skills and emergency handling ability. The training methods for shop assistants in sporting goods stores generally include old shop assistants taking new stores, store manager training, professional training, sharing meetings, self-study and so on. Let's look at the introduction. 1. What are the training methods for store clerks?

There are roughly five ways to train shop assistants:

1. Old shop assistants bring new stores.

This is a common training method for new shop assistants. Generally speaking, with help, new shop assistants can get familiar with their work quickly. The disadvantage is that old shop assistants may be selfish and key skills will not be taught to new shop assistants.

2. Manager training

The store manager basically grew up from the grassroots level, so he knows a lot about things. Therefore, using leisure time to train new shop assistants can make them better understand their work and get familiar with the environment.

3. Professional training

Professional training is basically carried out by large chain sports stores. They have a perfect training system and assessment methods, and will conduct systematic and systematic training for shop assistants.

4. Sharing session

Many companies hold sales experience sharing meetings, which is also a way for newcomers to get training.

5. Shop assistants teach themselves

Generally speaking, self-motivated employees will learn relevant knowledge by themselves and conduct self-training in business.

Second, what skills does the clerk need to master?

1, some professional sports knowledge

Since we specialize in sporting goods, we must know something about sports. For example, what sports are suitable for what shoes, the difference between loose sportswear and compressed sportswear and so on. This will be very professional when answering questions for guests.

2. Basic sales knowledge

For professional customers, they may know the goods better than the sales staff, so they just need to answer their questions. Under normal circumstances, they will buy directly without unnecessary persuasion. Those who have a little knowledge or don't understand at all need to introduce themselves with their own professional knowledge. Besides, you need to master some basic sales psychology and learn to read and write, so as to promote sales.

3. Good communication skills

A salesman must be able to talk. Although everyone can speak, it is not easy to speak. You should know when to say and when to listen, so that communication is of high quality. Good communication is very important to promote sales. Sometimes a word can make the guest pay immediately, and a word can make the guest turn around and leave. Therefore, it is necessary to master communication skills.

4. Basic after-sales skills

For many sporting goods stores, the clerk's duty is not only to be responsible for sales, but also to do some after-sales service. For example, handling returns, replacing goods, repairing damaged goods, etc. So these skills must also be mastered.

5. Emergency handling ability

Opening a shop will always encounter various problems, such as fire, power failure, flooding, theft, robbery and so on. , and must have a certain processing ability. Generally speaking, qualified shop assistants should not only do a good job in sales, but also do a good job in storage and storage, and have the ability to deal with various problems.