With the end of 2020, the diversified business development of housing enterprises has also entered the final sprint stage. According to the data of Central Reference Institute, in February 2020, the average sales of TOP 100 real estate enterprises was1128.2 billion yuan, and the average sales growth rate was 12.0%.
It is worth noting that in the context of real estate regulation becoming the new normal, sudden epidemic and the overall slowdown of industry growth, the latest operating data of Country Garden Group in 2020 shows that despite the epidemic, the sales performance of the Group and its joint ventures still reached a new high, and the accumulated sales amount of equity was 570.66 billion yuan, an increase of 3.34% over the same period of 20 19. According to the statistics of the Central Reference Institute, the total caliber sales reached 788.8 billion yuan, ranking first in the industry, which opened a huge gap with the second place exceeding 80 billion yuan and reached a new high. Behind the high-quality performance, there are also factors that Country Garden actively embraces change, creates a brand-new marketing model, pays attention to deepening the market, and enhances the competitiveness of the whole cycle.
Country Garden's full-caliber sales over the years
Source: Announcement of listed companies of China Index Academy.
Look at the performance: continuous growth and innovation of leading industry marketing methods are promoting the growth of Country Garden's performance. According to the statistics of Central Academy of Sciences, as of June 65438+February 3 1 in 2020, the cumulative contracted sales of Country Garden reached 788.8 billion yuan, ranking first in the sales of real estate enterprises in China, and the cumulative equity sales reached 570.66 billion yuan.
Looking back on March, when the major housing enterprises were still trapped in the epidemic, Country Garden broke the time and space barriers through the "Phoenix Cloud" direct purchase platform, and the sales took the lead in achieving a recovery, achieving an equity sales amount of 47.04 billion yuan. In the first quarter, the equity sales amount of over 100 billion yuan was in the leading position in the industry. In May, Country Garden invited Wang Han and Theway, variety artists, to sit in the live room of Tik Tok's "5.5 Live House Purchase Festival", which was the first time to open a large-scale online live broadcast of housing enterprises selling houses. Subsequently, we teamed up with Ali Real Estate to create online promotion methods such as "6 18 Bi Tao Good House" to help it regain the top spot.
In August 2020, Fortune officially released the latest list of the world's top 500, and Country Garden ranked first in the global real estate industry, achieving a "four-jump" in sales, revenue and profit. According to the 2020 interim report disclosed by Country Garden in the same month, Country Garden achieved operating income of 65.438+084.96 billion yuan, gross profit of 44.89 billion yuan and net profit of 265.438+093 billion yuan, and the core net profit attributable to shareholders was about 65.438+04.6/kloc-0.00 billion yuan, and many indicators were stable.
Country Garden's stable and positive fundamentals also make it frequently recognized by international authorities. Fitch, Moody's and Standard & Poor's all gave positive comments and became one of the few private enterprises with high ratings from the three major institutions.
Look at the layout: deep urbanization, deep layout of urban agglomerations.
According to the 14th Five-Year Plan of China, by 2035, China's economic strength, scientific and technological strength and comprehensive national strength will greatly jump, and its economic aggregate and per capita income of urban and rural residents will reach a new level.
As a practitioner and beneficiary of new urbanization, Country Garden has followed the pace of new urbanization construction, widely distributed in the first to sixth tier cities and towns, and has made its own way through continuous cultivation.
20 17 Up to now, Country Garden's sales performance has been leading the industry for three consecutive years. Up to now, the project has achieved full coverage of 3 1 province in the mainland, and more than 4.5 million families have chosen to live and work in Country Garden. High-quality soil storage is an important index to measure the long-term core competitiveness of housing enterprises. Country Garden understands the law of real estate development and plans the layout in advance. Land reserve has both breadth and depth, extensive layout can disperse risks, and deep focus is conducive to enhancing competitive advantage, especially the forward-looking deep layout of five major urban agglomerations, such as Yangtze River Delta, Pearl River Delta, Bohai Rim, the middle reaches of the Yangtze River and Chengdu-Chongqing, which is in line with the national major regional development strategy.
Of the available resources, 98% are located in areas with a permanent population of more than 500,000, 93% are located in population inflow areas, and 73% are located in five major urban agglomerations. The distribution of most commodities conforms to the trend of population movement. Not only is the total amount of soil storage rich, which strongly supports the future development of enterprises, but also the soil storage and saleable resources are highly concentrated in potential urban agglomerations or cities where the potential population continues to flow into the net, which enhances the response of enterprises to the industry cycle and the future development can be expected.
From the perspective of land reserve and project layout, Country Garden's performance development is sustainable. In terms of land reserve, enterprises have abundant land reserve. According to the statistics of the Central Reference Institute, in the first half of 2020, the newly added soil storage value was 654.38+085.78 billion yuan, ranking first in the industry. Country Garden has obtained about 654.38+06.698 billion yuan of saleable equity resources in China, with a potential saleable equity value of about 670.6 billion yuan and a total saleable equity resource of about 2.34 trillion yuan, which is rich in soil reserves and strongly supports future development. The diversification of Country Garden is a cooperative operation based on the steady main business, and actively explores new market potential around the real estate main business.
Looking forward to the future: diversified layout, improving quality and efficiency, and steady development
In 20 19, Yang Guoqiang, chairman of the board of directors of Country Garden, put forward a brand-new orientation of "high-tech comprehensive enterprise that creates beautiful life products for the whole world", so as to drive the "troika" of real estate, robots and modern agriculture and accelerate the new track of diversified layout and coordinated development. Relying on the coordinated development of "Troika", Country Garden is once again at the forefront of the industry.
In 2020, as the "new infrastructure" enters the fast lane, it also accelerates the development of the traditional construction industry in the direction of networking, digitalization and intelligence. Country Garden, with Guangdong Bozhilin Robot Co., Ltd. as the carrier and information, digitalization and intelligence as the means, has made great achievements in engineering robots. It is understood that Bo Zhilin Robot takes the new assembly of engineering robot ++ BIM ++ as the core, builds a systematic R&D system, sets up five research institutes, recruits nearly 4,000 outstanding R&D talents at home and abroad, develops more than 50 engineering robots, and nearly 40 robots are put into field test application. The construction quality meets the standard requirements, and the safety and work efficiency are greatly improved compared with manual operation. It is reported that Bozhilin Robot has signed strategic cooperation agreements with internationally renowned companies such as Huawei, Dassault and Accenture. And negotiate with some industry leaders to set up a joint innovation center, which will rely on Robot Valley, integrate the high-quality resources of enterprises and the exploration and advantages of Bozhilin in the field of construction technology, and build a robot industry ecology featuring special service robots.
In addition to the field of engineering robots, Country Garden's Millennium robot catering is also a highlight this year. By the end of 2020 10, there were 13 physical stores in the robot restaurant officially opened to the public. It is reported that this year, catering robots have been mass-produced and extended to the whole country.
Look at the brand: focus on public welfare and revitalize the countryside.
2065438+Since May 2008, Country Garden Group has listed poverty alleviation as one of its main businesses. Through the "4+X" poverty alleviation model, a hematopoietic, reproducible and sustainable long-term accurate poverty alleviation mechanism has been explored in practice, which provides a concrete sample for social forces, especially private enterprises, to directly participate in poverty alleviation. At present, Country Garden is gradually opening the door to fully participate in the rural revitalization strategy, focusing on industrial development, local urbanization and professional farmers' training, with the goal of promoting the long-term sustainable development of rural economy.
In addition, Country Garden also participated in poverty alleviation public welfare projects. Since the first large donation of 1997, Country Garden Group has donated more than 8.7 billion yuan to the whole society for poverty alleviation and public welfare for more than 20 years, helping 337,000 poor people in 9 provinces 14 counties, and has helped 14 poor counties get rid of poverty. So far, national aid projects have involved 57 counties in 16 provinces, and more than 490,000 people have been lifted out of poverty. In order to effectively help poverty-stricken counties remove their hats and the poor people withdraw in an orderly manner, private enterprises have played the role of "main force" in social poverty alleviation.
Conclusion:
In 2020, Country Garden's performance has surpassed the same period of last year, and the current performance volume provides strong support for future performance growth: "In the next few years, the domestic real estate market will remain relatively high, and the market space is still large enough, laying an industry foundation for corporate performance growth."
Innovation does not stop, and the pace does not stop. In 20021year, under the background of accelerating the formation of the new pattern of "double circulation" in China, Country Garden will present a more exciting new development pattern around the sustained and strong real estate industry, which is composed of Bozhilin robot, modern agriculture, Biyouxuan and robot restaurant.