That is, based on the dynamic field theory of social interpersonal communication, a set of effective scientific methods is established, and through accurate evaluation and diagnosis, enterprises can grasp the values of employees in time, so as to understand the values of employees in time and take effective measures to ensure the best work performance of enterprises.
2. Build a distinctive and practical value system.
Zhihui blueprint management consulting suggests that in order to establish a clear corporate values system, we must first clarify the company's vision and mission. In the early stage of values management, we can clearly understand the mission and vision of the organization through qualitative and quantitative analysis from the aspects of key success factors, key value drivers, key resistance factors (key issues), group specificity, basic management models and cultural types, and core management ideas. Efficiency value system includes core values and a series of value systems covering all functional departments and levels, which is concise and practical.
3. Carry out the work of landing value
First, do a good job in the dissemination of core values, so that the ideas advocated by core values are everywhere; The second is to ensure that the ideas advocated by core values are implemented through system construction. Integrate and infiltrate values into all aspects and links of enterprise management activities, transform them into the conscious behavior of all employees, and integrate values into enterprise brand image. Whether the enterprise values can be integrated into the brand image and scientifically refine the brand core values is the key to the success of enterprise brand management. A brand with clear values can effectively improve brand awareness and loyalty, and enhance brand competitiveness: it provides clear norms for enterprises to build strong brands in all aspects, and shows consumers cultural concepts full of personality characteristics, thus enhancing brand awareness and customer loyalty and accumulating brand value.
4. Conduct value assessment and change.
Starting from three points: first, whether the enterprise values are the real values of the enterprise; Second, whether the core values of the enterprise meet the needs of the enterprise environment; Third, whether the core values of enterprises have their own characteristics. Only by meeting the values of the three elements at the same time can it be more conducive to the implementation of corporate culture and promote the operation of enterprises. What enterprises need to pay attention to is that values are not static. With the change of internal and external environment, it is necessary to encourage employees to actively participate under the leadership of senior leaders of enterprises, and complete the gradual development and perfection of values according to the process of creating corporate culture vision, analyzing current corporate culture, finding out weaknesses and deficiencies, identifying cultural support factors and obstacles to change, finding out specific ways and steps, finding out key points of changing values, and making action plans.