With the improvement of people's living standards, the demand for automobile transportation is increasing gradually, and the automobile industry is also growing at a high speed. But automobile is a high-end product industry, which needs good management to do better. The automobile industry is a high-tech industry. There are many complicated technologies in automobile manufacturing. It takes half a day to make a tire, from pig iron grinding to forging and finally forming. Therefore, the cost of cars is very expensive, and the price is certainly high. According to the survey, people usually consider more things when buying high-priced products. The project management of automobile industry is to consider consumers' concerns and help them to eliminate their concerns, so as to buy automobile products.

1, the automobile industry should have a self-positioning management. There are many kinds of cars and various brands. General car companies have their own main module, which is the core and the main profit point of the company. A reasonable positioning of the company's products can help us find our own advantages and make relevant changes according to market demand, instead of blindly pursuing projects that have nothing to do with the company's technology but have good development prospects at present.

2. The automobile industry should be able to see competitors clearly. Motorcycles, electric cars and even bicycles are all the same means of transportation. The competitors in the automobile industry are not peers, but these companies. First of all, they must obtain the social demand for cars, and then they can pass these demands on to various car companies. If people are not optimistic about cars, the demand for cars is getting less and less, and they can only eat rotten fish and shrimp if they are competitive.

The automobile industry needs to adapt to the times and make changes. The income distribution in China is not reasonable, with 20% of the people holding 80% of the wealth, so the average car price is between 1.5-0.3 million, which is the most acceptable range for potential consumers. In recent years, environmental protection has been advocated all over the world, and new energy vehicles have appeared in our field of vision. The traditional automobile industry needs technological innovation and participates in the development of new energy vehicles, so as not to be eliminated by the progress of the times.