Now everyone knows that Taobao is becoming more and more difficult to do. A store has a high conversion rate and a good customer experience, which can be directly reflected from the quality of the details page. Recently, on the basis of paying more and more attention to the customer experience, Taobao has added 3D Taobao main picture video, so that consumers can see a comprehensive and perfect dynamic product display at first sight when they open the details of Taobao baby, which means optimizing the baby description page. Taobao main picture video can help our store! The animation planned by Guangzhou cinematographer can make your shop bring consumers a brand-new feeling!

First, let's take a look at the functions and features of the main video:

The video of the main screen, from the display position, is located at the position of the main screen above the fold on the details page, even in front of the main screen; Judging from the display characteristics, it is a moving video. In other words, the product in the first position on the left side of the top screen of the product details page is the main picture of the product, and the video appearing in this position is the main picture video.

Since our main video is a dynamic video, the first thing it can bring us is that electronic products become "vivid". In addition, through the design and production of 3D animation, the details of the product can be displayed in a three-dimensional way, and the functions of the product can be displayed in an all-round way through the main video.

Main picture video function

After a preliminary understanding of the main video, let's further understand what the main video can bring us:

1, multi-channel drainage

(1) Station drainage

Can Taobao main picture video be drained? In the above introduction, the main video is added by Taobao on the basis of customer experience, so the main video has also been strongly supported by Taobao officials. The baby of the main video can get a booth in the "Taobao Video-Video Shopping Guide" in Taobao Station, thus gaining traffic in Taobao Station.

(2) Video website drainage

Secondly, since the video has been made, we can't waste it: if we upload the video of the main picture in our store to a well-known website for publicity, we can realize the drainage outside Taobao Station.

(3) Social media drainage

For the main video we only do, we can put it on other social media to achieve the effect of publicity and drainage.