Changxing, which is rooted in the Cape in May, is crowded with people. Lincheng White Ye Long and Shuikou tea have distinctive features and profound cultural accumulation. Rich cultural resources are the foundation of the development of cultural industry. However, having abundant resources does not mean having industrial advantages. There is a difficult transformation process between them, or a platform for industrial development is needed. Based on this correct understanding, the main role of the government in the development of local cultural industrialization in Changxing County is to build a platform for the transformation of cultural resources. In recent years, around this goal, Changxing County has adhered to market orientation and deepened the reform of cultural institutions; Insist on system innovation and deepen the reform of public welfare cultural institutions. At the same time, the county also issued "Several Opinions on Deepening the Reform of Cultural System and Accelerating the Development of Cultural Industrialization", adopted a series of preferential policies and measures, vigorously promoted the development of cultural industries, and determined the development idea of "government guidance, market leadership and extensive social participation".

Nowadays, with the aura of Huzhou's famous trademark, Changxing Baiyelong, as the only representative work of the city's intangible cultural heritage, has embarked on a road of market-oriented and socialized operation of folk art. The turning point of Baiyelong's market-oriented operation is that the government promotes the transformation of cultural resources. In April last year, Changxing County issued an implementation plan for the construction of "Baiyelong" art training base, which brought together all departments and social forces in the county, invested 1 10,000 yuan, established 12 training bases in the county, and distributed * * * 20 Baiyelong to towns, schools, government departments and enterprises, and hired experts to arrange and improve dances.

Handshake market: realizing the transformation from exhibition culture to sales culture

Cultural industries, like other industries, must follow economic laws, and only when products and markets are successfully connected can they be dynamic. As an insider in the county said, the development direction of cultural industry must be the development direction of advanced culture, which is needed by the people. Only in this way can there be two major economic and social benefits. Chen, director of Changxing County Bureau of Culture, Radio and Television, said with emotion: "In the past, the main purpose of cultural activities was to show our rich local cultural resources, but now culture needs industrialization. While displaying culture, we should also consider how to sell cultural resources. "

After Changxing County built a platform for transforming cultural resources, cultural and artistic products poured into the market through this platform, forming marketization, bringing cultural prosperity, and in turn promoting a virtuous circle of cultural industrialization. In 2003, Changxing Painting and Calligraphy Sculpture Institute, the only county-level city sculpture institute in China, was formally established. However, compared with other literary and art groups, the institutional setup of the Painting and Calligraphy Sculpture Academy has made significant progress: Jingwei Sculpture Culture Co., Ltd. was established under the simple creative organization of the Painting and Calligraphy Sculpture Academy, with two vice presidents, one in charge of creation and the other in charge of marketing, which successfully realized the transformation from creative culture to sales culture.

With this change, the market-oriented operation of Changxing Book Carving Academy has been very successful. Not only did he design and create sculptures such as the legend of Harmony Bridge, the Ten Scenes of Changxing, the main sculpture of Changxing Grand Theatre and the "Changxing Gate" in the county, but he also successfully entered the design and construction of handicrafts in other places. At present, the works of Changxing Painting and Calligraphy Sculpture Institute are all over Kunming World Expo Park, Beijing West Railway Station, Diaoyutai State Guesthouse, Changzhou Olympic Garden, Huzhou Sunshine Holiday Hotel and other places. Moreover, in the development process of the Sculpture Academy, the operating mechanism of marketing and artistic creation is explored, and a large number of artistic creations are accumulated in the process of meeting the market demand, which provides marketable consumer demand in the storage of works.