Step 2 train customers
3. Promote new products
Step 4 connect with feelings
Ten elements of successful Expo booking-determining the date and theme
1. Date determination: sales peak season and special day.
2. Set the theme: take gratitude as the theme;
Take special days as the theme.
Ten elements of a successful order: fair setting goals
Setting the target of inviting customers is one of the most critical factors to achieve sales.
① How to set the target of inviting customers? Which customers have been invited?
(The key point to pay attention to is the quality of customers)
In order to achieve the purpose of inviting customers, how to formulate PK and incentive policies for team inviting customers?
PK commission mechanism of business team
1. The team must bring their families to reach the goal of X million, and the team bonus is 6,543,800 yuan.
Second, the team is divided into five groups:
1. Total number of customers invited by team PK:
1 group, 2 groups, 3 groups, 4 groups and 5 groups, each group PK500 yuan * * * 4 groups PK gold 2000 yuan+company plus 1000 yuan =3000 yuan team prize.
(Warmly remind the team that the first place can be allocated in proportion)
What's the goal? Transaction amount target of order meeting
Formulate the corresponding reward and punishment mechanism
Ten Elements of Successful Ordering Fair Promotion Policy
Promotion policy of the product itself
Water must be stored half a month before the meeting. It is suggested that the promotion policy be consistent with usual, giving gifts first and not reducing prices. This will make customers feel that other policies give more, so that customers can find the feeling of taking advantage.
Ten Elements of Successful Ordering Fair Promotion Policy
Lottery policy design:
Case:
Policy 1: Cash withdrawal on site.
First prize:? 10 refrigerator
Second prize:? 30 mountain bikes
Third prize:? Bake 50 integrated pots.
Fourth prize:? Storage box 100
Policy 2: Grand Prize 1: Jetta with a value of 79,900 yuan.
1) You can enjoy the grand prize draw if you pay more than 10000 yuan in cash.
2) The grand prize winner is required to pay 20% personal income tax.
3) Give 65,438+0 special lottery tickets for every 65,438+00,000 yuan, 2 tickets for 20,000 yuan, and so on.
Ten Elements of Successful Ordering Fair —— Design Invitation Letter
Four elements of invitation design:
1, highlighting the theme
Step 2 highlight gifts and prizes
Step 3 simplify the text
4. Simple and generous, with good printing quality;
Ten Elements of Successful Ordering Fair —— Training Salesmen
Training salesmen
Promotion policy publicity
Invite customer targets and publicize sales targets.
Invited speech training
Morale display training and practice
Signature of affidavit and responsibility book
Ten elements of a successful order fair-forming a team to announce performance
Establish a WeChat group, report the performance in the group every day, and give a red envelope reward.
Ten elements of a successful order fair-venue layout
Product display and placement, highlighting key projects.
Customer seat classification and table and chair placement
Sound effect, projector test, power check, lighting and other arrangements.
Highlight the culture and theme of the meeting.
Catering layout
Financial collection arrangement and training
Parking allocation
Customer reception and welcome arrangements
Sales staff in place arrangement
Ten Elements of Successful Ordering Fair —— Design in Fair
The host is the key, which sets off the atmosphere of the whole venue;
Team presentation, shocking customers!
Lottery link, from small prize to grand prize, use the lottery link to create an atmosphere to close the big order again;
The boss suddenly came up with a big policy to win a big customer;
Praise key customers, strategic partners, and approach big customers again (with policies);
Give cash-filled red envelopes1-30,000 yuan to the target medium-sized customers, and lock the trading order again;
The host constantly publicizes the transaction order amount of big customers;
The salesman moves, and with the rhythm of the host, allows customers to add orders;
Ten elements of successful ordering fairness-formulation process
Make a process and assign responsibilities to each job.
Ten elements of a successful order meeting-after the order meeting
what's up After ...
Will you continue to obey orders after the meeting? Don't!
Summary after the meeting
To sum up this meeting, what did we do right?
(2) Summarize the objectives of this meeting;
3 PK, incentive policy cash;
What can we do to sum up this meeting?
⑤ Summarize what we have learned and gained from this meeting.
⑥ Save the summary data for next use;