What skills must an advertising designer know?
Dear friends, because I have only a little knowledge, the following content is my personal experience and understanding, and does not represent the fixed mode of the industry or the creative soul of others! Just give you some advice or as a reference! First of all, you should know what kind of designer it is based on. What kind of enterprise do you want to work in or start your own business? For example, print advertisements, multimedia advertisements and concept advertisements. , is a description of technical positions; For example, enter an advertising company (common street graphic photos are essentially different from real advertising companies), a planning company or an independent advertising design department in any industry (graphic design is the most common), or your own related design company. I will give you some guidance in the following categories: print advertisement Any printed matter you see can be defined as graphic design, and print advertisement is only a part of graphic design, so you should be able to operate two or three graphic softwares, such as PS, AI and CDR, among which PS is essential and an essential tool for bitmap processing. PS is usually used for lamp, photo, lamp cloth and photo processing; AI and CDR are two vector graphics softwares with the same function (commonly used in packaging design and publication typesetting), but they are developed by two different companies and have different usage habits. In addition, they can complement each other in details and functions. Another is Corel Painter, an illustration software. If you are good at painting and combine it with a graphic tablet, you can create amazing works. For the details of these softwares, you can learn more through Baidu or search! At the same time, I want to remind you that the three softwares mentioned above are only the most basic and necessary tools used in graphic design. Nowadays, many enterprises or customers may not only require designers to be flat, but also need you to master some non-advertising design skills, such as product design, so you may need to further master two-dimensional or three-dimensional tools such as CAD, UG, PE or 3D. For example, in the era of web design and e-commerce, a standard graphic designer needs to master certain web design skills, which is also needed by enterprises. Therefore, you may also need to learn some language programming tools: the most basic Hypertext Markup Language (HTML), Dreamweaver, a visual web design tool, and SQL for database management. According to their expertise, they can be divided into ASP, JSP, PHP and so on. At present, I suggest learning PHP, but learning language programming is very difficult, I hope. Almost, the application of FLASH is a must. Whether designing web pages or web advertisements, the effect and value brought by FLASH can't be finished in a few words (if you can completely combine the graphic part and programming part of FLASH, your technology will be qualified, and your work must have connotation)! Multimedia advertisements need no explanation and are lively. We can define it as multimedia advertisements, such as dynamic FLASH advertisements and video advertisements on web pages. Therefore, in addition to graphic design, you also need to master FLASH. If necessary, you can learn more about AE, a professional audio-visual tool! It's hard, you need to be brave! This is my personal summary. You can master most of the design tools, which only shows that you are a multi-functional tool. If you want to freely express your personal thoughts and creativity in your work, then your work may be sublimated from a simple picture or video to an art work, which can be cherished and remembered by people. This is the conceptual form in my mind. It is shaped in my heart, not in my eyes. You have done it successfully. Well, good luck, I have a lot of work to do tomorrow! Rough content, hope to understand! Please include any wrong words or different meanings!