In order to seize the market, online education institutions have invested a lot of money. According to statistics, one of them claimed to be "cooperating with UN organizations" in official website, introduced false customer evaluations, and packaged the learning and training teachers as 985 diplomas or excellent teachers for international students. The other uses advertisements such as "Tutor's mobile phone WeChat 1 Tutor 1" and "Your friend snapped it up successfully in a limited time" to induce parents to buy courses.
Pricing 99 yuan can get guidance from 1 to 1, but the specific price is thousands or even tens of thousands of yuan. This kind of commercial service propaganda and planning personal behavior is not only the main manifestation of the company's dishonesty, but also immediately violates relevant laws and regulations.
After being punished by the top grid, netizens talked about it. Some people say that this kind of guidance organization does not focus on the quality of guidance, but only plays some marketing means and fancy, and uses parents' love for their children to deceive customers. It should properly manage the related chaos.
Some practitioners show that the annual advertising budget of such guidance institutions reaches more than one billion, accounting for one-third of the total equity financing in the previous year, and the marketing cost is expensive. No wonder the money earned does not seriously improve the teaching level, but is invested in marketing promotion and publicity planning.
With the development trend and popularization of Internet technology, online education has gradually come into everyone's sight and expanded rapidly during the pneumonia epidemic last year. Seeing that several top online educational institutions have benefited from it, many offline educational institutions have also set foot in the online market, and all walks of life have also "entered" this hot spot from the media platform. The online education camp is mixed and chaotic.
In order to better compete for the market, online education institutions have invested a lot of money to compete for customers. Such assets have two major purposes: one is to develop the content of design experience courses, and the other is to promote advertisements, with only one purpose, that is, to attract new users.
Data on teaching quality show that in March last year, the number of online education customers soared to more than 400 million, an increase of nearly 90% over the same period of last year, accounting for nearly half of the total number of netizens. Although it has declined since then, the psychological state of parents' "poor culture and education" has given this market a steady stream of blood to suck.
So far, online education institutions rely on large-scale equity financing to support the company's operation and development trend. At the moment when the market competition in this field has already developed and become increasingly fierce, equity financing has basically failed to keep up with the speed of "throwing money", which is also the key reason why such institutions lure consumers with low prices, but sell courses at high prices: abnormal marketing methods make institutions pay too much attention to winning or losing and economic development rights, while ignoring social development rights and interests, and now occupy a large number of public interests.
Fierce market competition and the March of many assets not only disrupt the online education market, but also confuse parents who return to ordinary people: blindly use their parents' psychological state to sell their anxiety about their children's ambitions. I just want to "spend money" on marketing promotion and advertising, and use various tricks to attract parents to feel the content and precipitation of the course, but ignore the modern education theory-teaching level.
To put it bluntly, many "excellent teachers" don't even have teacher qualification certificates issued by the Ministry of Education, and parents can't tell the difference between true and false. Once they ask about this, some cultural and educational institutions shout "Tai Chi" under the guise of protecting privacy.
A new project of "self-study training camp" for children developed and designed by an online education institution, for junior students, there are 100 class hours, and parents must pay 388 yuan in one lump sum. In addition, 19 1 class hours of the same system software are set up, just like one-time settlement.
This practice obviously violates the requirements announced by the relevant departments of 20 19: teenagers cannot be deducted for more than 60 hours at a time for online training. The charging standard "immediately" is unique to the pain of refund. There is basically no online education service platform using third-party account management system. It is difficult for parents to defend their rights if they are dissatisfied with a class and only refund half the price.
Cultural education should be "moral education". Online education could have expanded the scope of cultural education, expanded the practical significance beyond "doing business" and promoted quality education according to Internet technology. But now many organizations use various tricks to compete for the market and deceive consumers, which is undoubtedly an insult to the word culture and education.