Zou cigarette retail terminal refers to the end of cigarette sales channel, which is the bridge and link between tobacco department and consumers. Usually, cigarette retail terminals refer to our cigarette retailers. For tobacco commercial enterprises, the construction of cigarette retail terminal is the main battlefield for brand cultivation, consolidation and improvement of customer-customer relationship, the key to the reliability of network construction and the important link of "cigarette upgrading" in the industry. So what? The author talks about some views and suggestions. Problems in the construction of retail terminal: the cigarette display in retail terminal is not in place. Most retail terminals belong to grocery stores and convenience stores. There are many miscellaneous things in the store, and less attention is paid to the hygiene and overall image of the store. Especially in rural areas, many retailers don't have cigarette counters and mix cigarettes with other commodities, which generally leads to incomplete cigarette samples, messy placement and unclear labels. The standardized operation of retail terminals is not in place. Due to the influence of supply policy, some tight cigarettes can not fully meet the needs of all retailers, so some retailers are driven by interests and operate illegally, disrupting the normal market operation order. Retail terminal price management is not in place. Retailers sell cigarettes to make money, but the actual cigarette business environment causes some retailers to sell cigarettes without making much money. For example, neighbors, relatives and friends come to buy cigarettes, which are also sold at the original price out of human feelings. It is common for some retailers to attract consumers by lowering the retail price of cigarettes, which often leads to the difficulty in fully reaching the price of cigarettes. Therefore, "clearly marked price" often stagnates in "marked price" rather than "actual price". The cooperation of retail terminals is not in place. In the process of serving retailers, occasionally, retailers will complain if they don't cooperate. For example, the contradiction that the tight distribution of goods cannot meet the demand is more prominent, which is bound to bring disadvantages to the work, and it is easy for retailers to be dissatisfied with the company's policies, complain and not cooperate with the work. Some suggestions on strengthening the construction of retail terminals and maintaining the image of retail terminals. The image maintenance of retail terminals involves many aspects, such as cigarette counter placement, cigarette display, price tag and so on. It is the responsibility of the account manager to maintain the image of the retail terminal, so the account manager is required to be the image designer and counter organizer of the retailer, help the retailer design the cigarette counter and arrange the cigarette placement and sampling reasonably. Establish an effective terminal construction guarantee mechanism. Without the supply of goods, wharf construction is impossible. Therefore, according to the requirement of "organizing commodities according to customers' orders", we should establish a guarantee mechanism for commodity supply, and realize scientific and reasonable commodity supply to meet consumers' needs by organizing marketable commodities to be put on the market. At the same time, we should also establish an effective mechanism to protect the interests of customers. By organizing effective supply, scientific and accurate delivery, safeguard customer interests; By clearly marking the price, realize price self-discipline and safeguard the interests of customers; By improving service value, reducing operating costs and safeguarding customer interests; Safeguard the interests of customers through reasonable layout; By strengthening monopoly management, standardizing market operation order and safeguarding customer interests; By strengthening business guidance, improve the quality of operators and safeguard the interests of customers. Improve personnel quality and service quality. We should take building a learning enterprise as the starting point, take practical and effective measures to promote the formation of employees' study habits, comprehensively enhance employees' learning ability and creativity, and enhance enterprise cohesion. At the same time, we should also apply the learning content to our work, adhere to the customer-centered and market-oriented, maintain a good service attitude and the ability to deal with problems effectively, make the market with "heart" and provide different services for different customers. Be good at listening to customers' complaints, analyze problems by listening, find solutions to problems, and narrow the distance with customers by listening. In a word, the construction of retail terminal has become a strategic task in the new network construction stage and an important strategic resource for tobacco commercial enterprises to realize "cigarette upgrading". Only by accelerating the pace of retail terminal construction and improving the level of retail terminal construction can we lay a good foundation for "cigarette upgrading" and make more and better contributions to the sustained and healthy development of the industry.